Article

Jack White
Jack White 2 July 2019

How Important Is The Load Speed Of Your Website For Your Sales

A faster website will help you retain your customers and help you get first time customers. The long-term ramifications of a slow loading website may be crippling for your business and that's why you should not just build your website out of routine...

Having a company website for your business plays an important role in increasing your sales margins. However, some businesses just create websites routinely without putting much effort and time into it. They use page designs that take forever to load instead of exploring alternative ways to make their website pages load faster.

This mistake also affects the e-commerce sector as some online shops have pages that take a long time to load. Whether you own a small or big business, publishing a website that has slower loading speeds is self-sabotage, here’s how:

Slow loading speed increases the chances of bouncing

How fast your website pages load affects the number of people who reach your website. If your website takes too long to load, it will increase the chances of being bounced without even opening the home page.

47% of the online consumers will most likely exit a website if it takes more than 2 seconds to load. These demanding standards set by consumers have forced companies to up their game when it comes to their website design. They improve their website design by using more lightweight techniques and compressing the media that will be shown on the website.

Slow speeds are interpreted as unreliability, untrustworthiness and insecurity

The first impression you want to make to your clients is that you are a professional company they can trust. You can't achieve that if you have a slow loading website page because your potential clients will immediately consider your site as insecure, unrelated and untrustworthy.

There is no way to apologize and excuse for slow loading website pages, so you literally have one shot at impressing your clients. Failure to make a good first impression will result in your clients leaving your business for good even those who have visited your website before.

On the other hand, fast loading website pages will show the client that you care about them and their time. Needless to say, customer service is the heart of any business. Customer service in online businesses or company websites begins at the very second someone clicks on your link.

This is the reason why a slow website page is more than just a buzzkill, but it actually forks out money out of your pocket.

Slow loading speeds decrease conversion rates

When people bounce your website, the chances of them converting to your products or services decrease. When your clients decrease and leave your site, it also reflects on your ledger as shrinking sales margins.

A study by Amazon says that if their speed was slow by 1 second, they would lose $1.6 billion in that second. Just imagine if a well-known online retailer would lose $1.6 billion in one second how much a smaller business would be affected by slow loading speeds.

Using fast loading website designs will increase the number of new customers you get and the number of returning customers. You will also get referred to more often via word-of-mouth or by link-building. Getting this exposure will be very helpful to your business and it will also help to rise in the ranking order on Google.

Google page ranker

Another reason why website page loading speed is important for your sales is the Google Page Ranker feature. This feature is the opposite of an enemy of progress. It creates a competitive environment to continue improving websites.

It doesn't only bump down websites that post poor content but it also bumps down slow loading websites. Google Page Ranker strives to make the internet faster so that's why it bumps up websites that load fast on the rankings.

If your website is dropped down, your potential clients will not trust you and some won't even see your site because it's the top 3 that usually gets consideration.

There are many other factors that Google gives weightage too and content is one of them. Page ranks depend highly on the quality of content that you post. If you are not good at crafting quality content for your website, a better choice is to go through a writing service for the content that attracts and keeps the readers hooked.

Website speed optimization tools

Before you make your website live, you need to optimize it as far as you can. Your intention should be increasing the speed of your website’s pages to speeds that are in accordance with the standards set by consumers. Because of this, there are some backtesting and optimization tools that you can use to test and make your site load faster:

•    Google PageSpeed Insights

•    Google Analytics

•    GT Metrix

•    Pingdom

The website speed and performance optimization tools measure your site speed and give you recommendations of how you can make them load faster. Using them will help save your sales margins by improving your website's user experience.

Conclusion

A faster website will help you retain your customers and help you get first time customers. The long-term ramifications of a slow loading website may be crippling for your business and that's why you should not just build your website out of routine.

Rather be purpose driven by having the intention of securing more clients and retaining the ones you already have. Try your best to be resourceful when solving these problems and if you are having problems, don't roll the dice but rather hire professional help.

Christina Mackenzie
Christina Mackenzie

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