Article

Frank Hamilton
Frank Hamilton 18 July 2019
Categories Advertising, Ecommerce

5 Stupid Mistakes Most People Make When Starting an Ecommerce Store

Online shops seem to be springing up like mushrooms. But just as quickly as they appear, they die out just as fast. And it's a pity that so many people start their e-commerce shops with so much enthusiasm, but once faced with problems, fall back.

Here are five stupid mistakes most people make when starting e-commerce shops that you have to avoid.

1. Poor Product Selection

While more than half of consumers prefer shopping online, it doesn't automatically mean that they will want to buy your particular product. The products you choose must have nothing to do with you, your hobbies, passions, interests, or likes. They must be something that people want to buy. Of course, you're lucky if you are passionate about something people want to buy, but most of the time, your interests will not coincide with what people need.

You can find popular products by doing basic product research. You will be surprised by some things people are willing to pay for. What you must do is check what your competitors are currently selling and what are their best-selling products. There are many free tools available online that can help you do this, but you can do it manually too. It's crucial for you as an e-commerce store owner to be able to conduct proper research with the help of Facebook, Google, and other means.

Another problem connected to choosing products is having too many items in your shop. The common misconception is that this will increase the average customer order value by having them choose different products all at once. But, of course, it doesn't work that way. You will not only spend days to research each product and add it to your shop but your customers will get lost when they see too many options. You don't need dozens of products to have a successful online e-commerce shop.

2. Poor Audience Research

The secret formula is not only finding the right products but also matching them to the right audience. If you don't know your audience, you will keep plowing through your ad budget with next to no results.

One way to do good audience research is to use Facebook Audience Insights. It is a great tool that will help match up products with a hungry population eager to buy. You will be able to construct buyer personas and then structure your marketing campaign around this data.

A good, thought-out, and detailed buyer persona will include such information as age, gender, education, occupation, location, hobbies, interests, and more. Try to also determine what their purchasing habits are and whether they click on ads or not. If you are serious about your e-commerce store, then you should know absolutely all of these in order to avoid the next mistake on this list.

3. Underestimating Ad Spend

If you read such articles as 5 Steps To A Successful International Digital Marketing Strategy (which I highly recommend checking out), then you probably know that search engine optimization is important. This may come as a surprise, but it won't work well without a proper ad campaign.

The thing is that it's possible to make thousands of dollars in sales with a small daily ad spend such as $5. But it's extremely difficult and highly unlikely that you will succeed unless your audience-product match is perfect. Most of than not, you will be tweaking and testing, tweaking and testing, and so on.

The ideal place to start at is to have a daily budget of $15, and instead of testing five products at once, test one. Use one ad set and have five ads in whole. By investing as much as $15 instead of only $5, you will be able to ramp up your ad stats right away and detect winning and non-performing ads at once. This will allow you to stop making guesses by looking at the measly numbers you would have got otherwise. But this doesn't mean you should stop testing, which is the next mistake on this list.

4. Not Enough Testing

This one goes hand-in-hand with planning your ad spend. Never forget that your success in e-commerce will be around 90% testing if not more. You will have to experiment until you find both the right audience and the right product to match it.

It may take weeks until you find the right audience for your products. Of course, it's possible to do this in a matter of days if you have past experience with e-commerce and you know what you're doing or you simply spend more money on your ads. Unfortunately, most of the time it will be a tedious process that may be quite costly and discouraging.

Being persistent, stubborn even, is the only approach you can take with e-commerce. It's not easy, so you will either have to adjust to it or quit after a month of pointless poking here and there. Only the most dedicated survive in the online business industry.

5. Not Leveraging Proven Online Marketing Tactics

Leveraging e-commerce online marketing strategies is essential to getting what you want. And what you want is to finally start earning money with your online e-commerce store. Otherwise, everything you're doing is not worth it.

The sad truth is that most e-commerce store owners are not marketers, especially not online marketers. But this doesn't mean you can't learn the skills you need to market your online business properly. Email marketing, copywriting, SEO, and discounts - all of these are not your enemies. Use these proven techniques and you will be on your way to success.

Conclusion

To sum up, don't make these stupid mistakes and try to avoid them like the plague. It's easy to get discouraged when you are faced with challenges you had no idea about. But if you go into battle prepared, you will know what to do difficult situations.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more