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Four Characteristics of a Successful Brand Community

Four Characteristics of a Successful Brand Community

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?

Stephanie Mulrooney
Stephanie Mulrooney 3 June 2016
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5 Ways to Increase Customer Loyalty in Ecommerce

5 Ways to Increase Customer Loyalty in Ecommerce

What is your brand doing at this very moment to keep visitors engaged and keep buyers coming back for repeat purchases? Make every interaction a positive one with these 5 strategies.

Jessica Mizerak
Jessica Mizerak 3 June 2016
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How to Make a Good Online Impression

How to Make a Good Online Impression

Whatever your niche, your website is often where you make that crucial first impression. Your website is a direct reflection of you and your business.

Darcy Grabenstein
Darcy Grabenstein 3 June 2016
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How Big Data Analytics is Redefining the Travel Industry

How Big Data Analytics is Redefining the Travel Industry

Let us have a glimpse of how Big Data Analytics is improving customer experience and increasing business efficiency in the Travel industry.

Gunendra Patil
Gunendra Patil 2 June 2016
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Mobile First

Mobile First

Googles key message this year wasn’t about preparing advertisers for mobile anymore, they wanted to make it clear that mobile is already here.

Phil Ringguth
Phil Ringguth 1 June 2016
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Campaign Activation – Which Method Is Best For Your Brand?

Campaign Activation – Which Method Is Best For Your Brand?

The efficacy of promotional campaigns for an FMCG company can be greatly influenced by the choice of call to action. The process of turning brand or campaign awareness into action is often referred to as campaign...

Stuart Sankey
Stuart Sankey 1 June 2016
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The Evolution of Personalisation… and Why You Should Care

The Evolution of Personalisation… and Why You Should Care

This guide explores how personalisation has come about, the tools that are out there to make it work and how good they are. Hopefully it will help you decide which of the different capabilities you need to make your...

Jens Agerberg
Jens Agerberg 31 May 2016
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2 Digital Marketing Metrics Every Marketer Should Know, Part 2

2 Digital Marketing Metrics Every Marketer Should Know, Part 2

In the first part of the "2 Digital Marketing Metrics Every Marketer Should Know" series, I introduced the only 2 digital marketing success metrics that a marketing decision maker needs to know to be...

Milena Mitova
Milena Mitova 31 May 2016
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Who Are Your Most Valuable Visitors?

Who Are Your Most Valuable Visitors?

You have two types of visitors: the new and the returning. While the new/returning segment is about as old as it gets in ecommerce, digital marketers usually have a choice to make: Do they focus on finding new...

Kresten Bergsøe
Kresten Bergsøe 27 May 2016
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Why An On-Boarding Process Is Critical For Your Business

Why An On-Boarding Process Is Critical For Your Business

“On-boarding” might sound like a made-up term spouted by marketers, but it’s not a new idea. Attract customers, create a good first impression, deliver the experience they expect every time and you’re more likely to...

Victoria Dadson
Victoria Dadson 27 May 2016
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The Omnichannel illusion

The Omnichannel illusion

Omnichannel is a marketing strategy that aims to recognize every individual customer whether they’re shopping online, offline, or both - and deliver a consistent progressive and fluent marketing experiences across all...

Kresten Bergsøe
Kresten Bergsøe 27 May 2016
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How to Create Personalized Content

How to Create Personalized Content

One to one marketing is not a distant abstraction - personalization is a simple creative technique. Real personalized content is build from the ground up with two things in mind: what subjects do you want to convey...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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The Big Disconnect Between Data and Customer Experience

The Big Disconnect Between Data and Customer Experience

Data is power - everybody tells you. And Big Data promise better experiences adapted to individual behavior and preferences. However, historically, these promises have fallen short of reality. So why does it seem that...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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Personalization and Why It Is Different from Optimization, Predictions and Recommendations

Personalization and Why It Is Different from Optimization, Predictions and Recommendations

Since the dawn of the browser, people believed that the internet would deliver a digital experience smart enough to know our interests and wants. However improving the relevancy of the browsing experience is still in...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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Mobile Technology Trends to Watch in 2016

Mobile Technology Trends to Watch in 2016

We believe in the fact that creating a website that works both on mobile devices (on varying screen resolutions) In today’s innovation-driven world, the number of mobile devices has already exceeded the global human...

Augustine Nyemah
Augustine Nyemah 26 May 2016
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One Powerful Question You Need to Build Your Brand

One Powerful Question You Need to Build Your Brand

How much do customers love your brand? Is it something they can't do without? Can they ever see themselves switching to another? There's one question you need to ask, and spoiler: it isn't NPS.

Ray Beharry
Ray Beharry 26 May 2016
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7 Killer Reasons to Make your Website Responsive

7 Killer Reasons to Make your Website Responsive

Every business can benefit from having a responsive website. Bespoke Web Specialist's team of digital experts discuss the advantages.

Laura Stack
Laura Stack 26 May 2016
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The End Game for Content Marketing Is Personalization, but Very Few Get It...

The End Game for Content Marketing Is Personalization, but Very Few Get It...

All recognize personalization is important - but relatively few are really engaged. There is a massive lack of understanding of personalization and how you create personalized content.

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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Your Content Marketing Strategy Is Broken - Here Is Why and How to Fix It

Your Content Marketing Strategy Is Broken - Here Is Why and How to Fix It

Content marketing is everywhere and it is not going away anytime soon. A survey conducted by IDC found that CMOs at some of the biggest technological companies in the world regarded building content marketing...

Kresten Bergsøe
Kresten Bergsøe 25 May 2016
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E-commerce and the Retail Outlet: The Beginning of a Revolution

E-commerce and the Retail Outlet: The Beginning of a Revolution

The use of mobile phones in stores has led to the phenomenon of ‘showrooming’, which turns brick-and-mortar stores into showrooms for products that are then purchased online or via mobile.

Celine Nowak
Celine Nowak 25 May 2016
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Here Are the Reasons Your Website Is Losing Sales [Infographic]

Here Are the Reasons Your Website Is Losing Sales [Infographic]

Listening to your customers has always been important, but in 2016 understanding their issues is vital for brands seeking to stay ahead when it comes to customer experience. With this in mind we've examined the...

Cat Millar
Cat Millar 25 May 2016
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Take Your Website to the Shrink

Take Your Website to the Shrink

As a Marketing Executive with extensive experience in building brand propositions, I often need to answer questions such as “What are your brand values”, “What is your brand personality”. Just as if the brands were...

Audelia Boker
Audelia Boker 25 May 2016
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The £11 billion customer service scared away [INFOGRAPHIC]

The £11 billion customer service scared away [INFOGRAPHIC]

An estimated £11 billion is lost by UK businesses each year following a bad customer experience.

Nicola Brookes
Nicola Brookes 24 May 2016
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Digital Finance: Swinton Insurance on Building Brand Trust Through Customer Experience

Digital Finance: Swinton Insurance on Building Brand Trust Through Customer Experience

All kinds of brands today are subject to the complexities of increasingly diverse device usage, but some sectors face further challenges. In the world of finance, brands have to consider meeting the appropriate...

Youtse Sung
Youtse Sung 24 May 2016
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6 Reasons Why Facebook Live Is Not Doing the Trick

6 Reasons Why Facebook Live Is Not Doing the Trick

Why Facebook Live is struggling to lift off and even needs to pay for publishers to use it. Plus an easy alternative on how to get your live content working for you.

Konrad Dobschuetz
Konrad Dobschuetz 24 May 2016
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