Article

Darcy Grabenstein
Darcy Grabenstein 3 June 2016

How to Make a Good Online Impression

Whatever your niche, your website is often where you make that crucial first impression. Your website is a direct reflection of you and your business.

If it has typos, bad links or “fluff” content, your prospects and customers will become disenchanted with you. (Not to mention the fact that the SEO gods will look down on you with disdain.) And from a branding and public relations standpoint, a weak web presence defeats the purpose altogether.

Your website is a great opportunity to educate your audience about services, products or important issues. You may, however, have to educate yourself first. Luckily, there’s a whole internet full of information, and it’s just a click away.

Developing content on a regular basis can be overwhelming. That's when a content calendar comes in. Keep in mind content for your social media sites as well. That way you can coordinate across platforms for consistency. Of course, you need ideas to fill up a content calendar. If you're stuck for ideas, here are 101 content ideas.

Chances are you've already got a business website. Content is a consideration, as is design. Is your site mobile friendly? According to Statista, in 2015, 75.1 percent of the mobile phone population accessed the internet from their mobile phone. This figure is expected to grow to 85.6 percent in 2018. You may have heard the terms "responsive" and "adaptive" design. But what's the difference between the two? This article demystifies the responsive-vs.-adaptive debate.

Whether you're ready for a website redesign or are starting from scratch, there are plenty of resources to make your life easier. Wordpress, a platform traditionally used for blogging, has plenty of templates that can be used for commercial websites. Smaller businesses simply use Facebook as their "storefront," and Facebook offers a tutorial on creating a business page.

If you plan on selling items online, then you'll need to get up to speed on ecommerce. Shopify offers an extensive Ecommerce Legal Guide to get you started.

There's a lot more to building a web presence than merely having a home page, an "about us" page and a contact page. The key is to provide valuable, relevant content on your website. Continually update your content to encourage return visits. Your content also must be readable on all types of devices, not just desktops and laptops. And make sure you abide by online regulations. All it takes is a little research and a lot of dedication. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
Read more
8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and effectively?

Richard Fallah
Richard Fallah 23 May 2017
Read more