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The psychological truth of giving gifts

The psychological truth of giving gifts

Isn’t it great when you find the perfect gift for that special someone? You trawl the internet and scour the shops to finally find something that you know they will love. The anticipation of watching that person...

Digital Doughnut Contributor
Digital Doughnut Contributor 14 December 2017
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The surprising truth of Christmas freakonomics

The surprising truth of Christmas freakonomics

We all make hundreds, if not thousands, of decisions every day. Our decisions are influenced by cognitive and behavioural biases that don’t always result in outcomes we expect. The psychological pain of losing...

Digital Doughnut Contributor
Digital Doughnut Contributor 13 December 2017
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Marketing ROI - Generate More Sales With This Overlooked Strategy

Marketing ROI - Generate More Sales With This Overlooked Strategy

It's easier than you think to get more customers when you have the right strategy to grow your business.

Mark Nicholson
Mark Nicholson 12 December 2017
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Why you shouldn’t use Multiple ESPs (Email Service Providers)

Why you shouldn’t use Multiple ESPs (Email Service Providers)

Using multiple Email Service Providers might seem like a good idea for your business. Trying out various free plans and trying to get by without paying as much. Or it could be one department likes using one provider...

Aniel Bhaga
Aniel Bhaga 12 December 2017
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Why do Christmas campaigns make us so damn emotional?

Why do Christmas campaigns make us so damn emotional?

We looked at the most popular Christmas campaign of this year - and what were considered to be the worst ones of all time - and decided to neurotest their performance. There was one surprising aspect that was common...

Digital Doughnut Contributor
Digital Doughnut Contributor 12 December 2017
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The intriguing truth about brands at Christmas

The intriguing truth about brands at Christmas

Being on all the right platforms, with the right message in front of the right audience is the brand’s utopia. It doesn’t have to be a guessing game to create an emotionally engaging digital campaign that not only...

Digital Doughnut Contributor
Digital Doughnut Contributor 11 December 2017
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Top Mobile App Development Trends For 2018

Top Mobile App Development Trends For 2018

Mobile app space is ever evolving and with technological innovations, it is going to take a huge step in 2018.

Hemang Rindani
Hemang Rindani 8 December 2017
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The death of inbound marketing in professional services?

The death of inbound marketing in professional services?

The key, is truly getting to know your clients, their interests, their challenges today/tomorrow and their preferences for content/communication channel. Get a 360 degree view of them. Don't worry about where they...

James Darrall
James Darrall 7 December 2017
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What is relationship marketing and how can it help you get referrals?

What is relationship marketing and how can it help you get referrals?

You may be contacting fewer people and doing it less frequently but the biggest benefit of this is you will be attracting the right audience. This audience will love your content, they will love working with you and...

James Darrall
James Darrall 7 December 2017
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Preventing a customer experience nightmare this Christmas

Preventing a customer experience nightmare this Christmas

All eyes are on delivery this year, as consumers leave Christmas shopping until last minute – thanks to the convenience and immediacy of ecommerce – delivery firms are under increasing pressure. Here's four key...

David Grimes
David Grimes 7 December 2017
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E-tailers missing a trick by neglecting out-of-hours shoppers

E-tailers missing a trick by neglecting out-of-hours shoppers

The merit of online shopping is that it is convenient and fast, eliminating the need for a trip to a bricks-and-mortar store, looking for the correct item, and standing in a queue to check out. However, e-commerce is...

Chris Robinson
Chris Robinson 7 December 2017
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GDPR: the ultimate checklist

GDPR: the ultimate checklist

There are now mere months until the General Data Protection Regulation (GDPR) becomes enforceable. It is set to have an unprecedented impact on organisations from every industry if they hold the personal data of EU...

J Cromack
J Cromack 5 December 2017
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Is there an ‘Uncanny Valley’ of advertising AI?

Is there an ‘Uncanny Valley’ of advertising AI?

As AI is getting increasingly ubiquitous, improving exponentially every year, there comes a point when people get an eerie feeling from its proximity to 'the real thing' - this point is called the uncanny valley.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 December 2017
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Student spend – a £22 billion marketing opportunity

Student spend – a £22 billion marketing opportunity

Hot on most marketers’ lips at the moment are millennials. Within that group falls a sizeable audience that is often overlooked due to misconceptions about their spending power, but it’s time brands look again...

Richard Jenkings
Richard Jenkings 5 December 2017
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Top 7 AI solutions for (grocery) retail

Top 7 AI solutions for (grocery) retail

Artificial intelligence gives retailers a new way to bring back a more personalized shopping experience for their customers. The need to act quickly is clear – brick-and-mortar retailers will continue to fight an...

Stephan Visarius
Stephan Visarius 4 December 2017
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How are businesses using AR and smart video to transform your shopping experience?

How are businesses using AR and smart video to transform your shopping experience?

The big data revolution is here – now every business, regardless of size, can gather vast quantities of anonymised data. This can then be used to gain valuable insight on shopper habits and in-store preferences, which...

Scott Brothers
Scott Brothers 4 December 2017
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Mobile Data Traffic Explosion: Explore IoT, 5G, & VR Opportunities

Mobile Data Traffic Explosion: Explore IoT, 5G, & VR Opportunities

Experts believe that global mobile data traffic is set to explode, reaching 100 exabytes per month in 2023 coming from 31.6 billion mobile devices, which is almost double the devices we have now. This rise in mobile...

Ronald van Loon
Ronald van Loon 1 December 2017
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Digital Agencies: Using ‘as-a-service’ Systems to Win Retail Clients

Digital Agencies: Using ‘as-a-service’ Systems to Win Retail Clients

88% of agency clients expect the business environment to be tougher this year than last year due to factors such as Brexit uncertainty, increased downward pressure on budgets and intense competition (UTTL Report 2017)...

Anna Bravington
Anna Bravington 30 November 2017
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Building a Community Means Solving a Problem, Together

Building a Community Means Solving a Problem, Together

Any brand wanting to set up a community has a key challenge to meet - customer engagement

Libby Duane Adams
Libby Duane Adams 29 November 2017
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Infographic: The Economics of a Bad Review

Infographic: The Economics of a Bad Review

In this age of social media and digital bullhorns, even one negative review can mean a drop in major revenue for businesses of all sizes. In this infographic, we'll look at some of the startling and harrowing...

Will Price
Will Price 29 November 2017
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Is Something Missing From Your 2018 Marketing Plan?

Is Something Missing From Your 2018 Marketing Plan?

Whilst most marketing plans typically include PPC, SEO, eMail and Social Media, many are missing out on this high performing channel. Are you?

Angela Southall
Angela Southall 28 November 2017
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Key digital marketing predictions to ring in the holiday spirit

Key digital marketing predictions to ring in the holiday spirit

The holiday season is here and it’s the time for marketers to take advantage of the business opportunities the busiest time of the year has got to offer. And there are plenty of reasons to celebrate! We’ve scoured all...

Digital Doughnut Contributor
Digital Doughnut Contributor 27 November 2017
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Proactive customer service in the age of assistance

Proactive customer service in the age of assistance

Proactive Service is an ethos to customer support in which businesses make the first move to help customers. This requires businesses to identify and deal with problems before they escalate and increasingly, predict...

Jasper Bell
Jasper Bell 27 November 2017
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Digital Direct Mail Set To Support Digital Marketing Initiatives

Digital Direct Mail Set To Support Digital Marketing Initiatives

Prospects need no longer be statistical anomalies, they can become real people with individual needs and desires and you can communicate to them with every item of relevant mail created through individual text and...

David Amor
David Amor 24 November 2017
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Hit Your Holiday Sales Goals with 2017 Holiday Guide from Monetate

Hit Your Holiday Sales Goals with 2017 Holiday Guide from Monetate

With the holiday shopping season fast approaching, there is no time to waste. eMarketer expects digital commerce to climb 15.8%, even while total retail growth will slow this holiday season. Make sure your...

Yulia Novozhilova
Yulia Novozhilova 24 November 2017
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