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Modern Businesses Must Invest In Content Marketing and Here is Why Read about why businesses must invest in content marketing. 

                Oscar Waterworth
                26 October 2016
            
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It's Kind of a Funny StoryIn this post I illustrate how to be hated by many, envied by some and wanted to be visited by all...out of pure curiosity. A pivotal lesson in branding can be grasped here, and that is in reality you cannot...

                Abdaraouf Zouai
                26 October 2016
            
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How Much Is the Content of Influencers Worth?Since the rise of influencer marketing the debate on whether or not brands should pay influencers or not, remains a frequent question. 

                Chiara Di Rago
                26 October 2016
            
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All You Wanted To Know About Email LocalizationEmail localization is not only about translation. If you want to truly localize your responsive email templates, you need to go much further and tailor your content to different customer needs. This article will guide...

                Roland Pokornyik
                25 October 2016
            
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Stranger Things – Content Marketing Lessons From The Upside DownThis supernatural thriller series created enough of a stir amongst the Netflix community that a second season is now in the process. But it also created a stir in my mind as I registered a few little lessons this...

                Ben Hollom
                25 October 2016
            
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How A Translation Management System WorksTranslation Management System takes what was once a manual and disperse process, and automates it while significantly reducing costs and improving your customer experience.

                Oliver Bock
                21 October 2016
            
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What Marketing Content Do Different Age Groups like to Consume?Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

                Lisa Curry
                21 October 2016
            
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Engaging Email Ideas For Multi-Unit BrandsEngaging customers beyond your core services might be just the ticket to keep your brand on track, as these three transport-related emails demonstrate.

                Kate Watkins
                21 October 2016
            
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The Content Journey: an Illustrated GuideUnique collaboration... 14 incredible Dribbble designers... 52 original illustrations... how to make the most of every piece of content you create... the content journey never looked more appealing... !

                Assaf Dudai
                19 October 2016
            
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Get a Complete View of Your Customer Journey in 5 Easy StepsHere's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

                Sophia Skinbjerg
                18 October 2016
            
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Omnichannel Retail: Personalizing The Customer Journey Across ChannelsThe reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store...

                Larisa Bedgood
                18 October 2016
            
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10 Ways to Promote Your Events OnlinePrоmоtіng your еvеnt on thе wеb nоt juѕt ѕuрроrtѕ mindfulness fоr уоur event and уоur notoriety, however іt саn lіkеwіѕе help wіth SEO thrоugh bасklіnkіng mеthоdоlоgіеѕ. Nоt certain how tо dо thіѕ ѕuссеѕѕfullу...

                Francois Huynh
                17 October 2016
            
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One Social Ad for SuccessYou keep doing it. But is it working?

                Demetris Stefani
                17 October 2016
            
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The Rise of Ad Blockers: What Does It Mean For Brands?Ad blocking software has rapidly emerged as a major, well... blocker to brand and publisher revenue streams in the past couple of years. What does this mean for the way brands communicate to their customers?

                Angela Southall
                17 October 2016
            
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Machine Learning – Stop Guessing and Start Predicting with AccuracyFor the longest time, retailers have tried to pre-empt what their customers want to buy, even before they know it themselves. Luckily for marketers, we are creatures of habit. Over a sustained period of time, we wear...

                Steven Ledgerwood
                14 October 2016
            
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Connecting vs. Impressing: Reaching Your Prospects AuthenticallyOver the past few years, it’s nearly impossible to notice a new trend in advertising, marketing, and content. There’s been an increasing focus on honesty, accuracy, and reality, no matter how grim or raw. The question...

                Melissa Darcey
                14 October 2016
            
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High Street Brands’ Digital Success Secrets Revealed!Some of the UK’s biggest brands have had huge online success through the use of a digital transformation programme. ASDA, Centre Parcs, Oxfam and Amnesty International among other household names have all been...

                Steve Peters
                14 October 2016
            
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It’s Time To Talk Branded ContentWhen you look up the term “branded content,” chances are you will find multiple definitions. Though it has become essential to a successful content strategy, we still struggle to define what it is and what it is not.

                Eli Mandelbaum
                14 October 2016
            
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8 Marketing Experts Discuss the Role and Future of BloggingEight marketing experts answer the question: What role does blogging play in your digital marketing campaign(s) and how do you foresee its role changing over the next 1–2 years?

                Chris Hornak
                13 October 2016
            
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Why Your Brand Should Be Using the Latest Image TechnologiesWith brands competing on the basis of customer experience, across multiple channels, and across an increasing number of devices, it is now essential to ensure images and media are delivered in an optimised form for...

                Andrew Abramov
                12 October 2016
            
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Your Customers Love Your StoryIt is not enough to conquer; one must learn to seduce. Voltaire

                Demetris Stefani
                11 October 2016
            
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7 Localization Troubles Businesses Must AvoidSuccessful localization can be complicated, but these tips will ensure you avoid the most common issues.

                Oliver Bock
                11 October 2016
            
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5 Creative (and Easy) Ideas for Your Halloween Email CampaignsThe scariest holiday of the year is coming up next week which means it’s time to start hunting around for ghoulish ideas that you can include in your Halloween email campaigns.

                Sophia Skinbjerg
                11 October 2016
            
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Clinton, Trump And Content Marketing 101Internet Marketing Inc reported that $1.2 billion will be spent on digital marketing during this presidential race. However, even the most humble SME looking to inform their content marketing campaign can learn a few...

                Ben Hollom
                10 October 2016
            
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A 3 Step Guide to Measuring Your Social Media Marketing ROIROI, or Return on Investment, is a term marketers and business owners use to define how much money or engagement they are getting for their efforts. While traditionally “return” referred to a dollar amount, with...

                Marina Grindle
                7 October 2016
            
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