Article

Steve Peters
Steve Peters 14 October 2016

High Street Brands’ Digital Success Secrets Revealed!

Some of the UK’s biggest brands have had huge online success through the use of a digital transformation programme. ASDA, Centre Parcs, Oxfam and Amnesty International among other household names have all been turned into online powerhouses thanks to such programmes. However, is it just as easy for smaller start-up businesses to implement as high street giants?

‘DIY Digital Transformation’ is all about encouraging a company ethos of customer empathy that explores customer journeys to the point of purchase, anticipating customer needs all the way.

Managing director and co-founder of Code Computerlove, Louis Georgiou, 41, said: “It’s important to adopt a more connected approach to the work place, bringing together all departments including marketing, customer service and IT to share knowledge, insights and practices.

“It’s a model that brings about radical and cultural shift within organisations without tremendous upheaval and change to operations and structure. Any size of business can benefit from doing it but it requires a change in mindset for all involved.

“Our entire philosophy in the agency is about helping big brands capture advantages experienced by start-ups such as flexibility and helping start-ups capture advantages experienced by big brands such as loyalty.

“DIY Digital Transformation will help both ends of the business spectrum do just that.”

Louis added: “All departments own customer information but they rarely share it. But together they can develop a better understanding of customers. It’s worked wonders for a number of big businesses we help. Brands like Brother, HMV, the Woodland Trust and Chester Zoo have experienced huge advances as a result of this philosophy.

“Businesses must put the customer at the forefront of their mind, rather than assuming they need to impress them with a new grand digital offering. That means transformation is driven from the front line where the customer meets the business, so insight moves in a bottom to top direction instead of digital being delivered through top-down instruction.

“It naturally adds transparency to any business too, which is something every customer appreciates.

“Our philosophy also expounds benefits of repeating what works, rigorous testing, embracing failures – of which it warns there can be many – and leveraging technologies that allow staff to communicate in a fluid cross-departmental manner.” he explained. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
5+ B2B AdWords Strategies That Will Generate More Leads For Less

5+ B2B AdWords Strategies That Will Generate More Leads For Less

AdWords in the B2B space can be brutal. We experience it first-hand every day. There’s low search volume, high competition, and thus extremely expensive CPCs. You’ll need some highly qualified leads and a killer sales funnel to keep customer acquisition costs (CPA) manageable.

Meghan Daly
Meghan Daly 18 January 2018
Read more