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Infographic: 11 Advertising Insights You’ll Love This Valentine’s Day

Infographic: 11 Advertising Insights You’ll Love This Valentine’s Day

AdRoll EMEA have taken a deep dive into the pool of love to find out how consumers behave online and what happens when it comes to Valentine’s Day ad campaigns in the retail, apparel, beauty and travel industries.

Anahid Basmajian
Anahid Basmajian 14 February 2017
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10 Considerations When Choosing An Email Marketing Tool

10 Considerations When Choosing An Email Marketing Tool

There are dozens of email marketing tools on the market today offering a great variety of features and packages. This can make it confusing when searching for the right one for your business. To help you choose the...

Richard Fallah
Richard Fallah 10 February 2017
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Why you should be collecting feedback on website content

Why you should be collecting feedback on website content

Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to...

Udesh Jadnanansing
Udesh Jadnanansing 10 February 2017
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5 Steps To Creating A Powerful Value Proposition

5 Steps To Creating A Powerful Value Proposition

As buying cycles become more complex, now more than ever, it’s critical to have a compelling value proposition that connects the dots for potential buyers and clearly illustrates how your solution solves their problem.

Stacey Danheiser
Stacey Danheiser 9 February 2017
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Digital FOMO (How Consumer's Actually Think)

Digital FOMO (How Consumer's Actually Think)

The Fear of Missing Out (FOMO) deeply triggers the consumer brain to engage and act with a brand's messages. Marketers must know how this works to harness true digital success.

Kevin Adema
Kevin Adema 8 February 2017
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Are You Digitally Redundant?

Are You Digitally Redundant?

Marketing technology is full of shiny toys. The risk is often buying more than what you need, or more of what you already have even if you don't know you have it. It can become a race to digital...

Patrick Theimer
Patrick Theimer 8 February 2017
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18 Valentine’s Day Emails That Will Make You Fall in Love All Over Again

18 Valentine’s Day Emails That Will Make You Fall in Love All Over Again

While some of us are diehard romantics and others not so much, Valentine’s Day is fast approaching. Regardless of your stance of such a day dedicated to love, Valentine’s Day is a great opportunity to spread some love...

Sophia Skinbjerg
Sophia Skinbjerg 8 February 2017
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52% of marketers rank email in most effective digital channels

52% of marketers rank email in most effective digital channels

If I asked you to rattle off all the marketing channels you could think of we’d probably be here a while. But would your answer be as long if I asked you what are the most effective digital channels?

Sophia Skinbjerg
Sophia Skinbjerg 8 February 2017
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Tips For Building A Compelling B2B Product Page

Tips For Building A Compelling B2B Product Page

With fewer than 10% of B2B purchasing transactions taking place online there is room for considerable growth, which means manufacturers and distributors need to pay close attention to their online customer experience.

Kathryn Zwack
Kathryn Zwack 8 February 2017
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The Digital Tipping Point

The Digital Tipping Point

Adobe’s recently released 2017 Digital Trends reports proves that we’re on the verge of a new digital era…and it’s about to tip.

Kevin Adema
Kevin Adema 7 February 2017
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Is Your Brand Ready For The Super Bowl?

Is Your Brand Ready For The Super Bowl?

Although the main focus is on the Patriots and Falcons, it is an important weekend for brand marketing too. The audience for last year's game reached nearly 112 million viewers, and Super Bowl 51 is expected to be...

Ben Tomlinson
Ben Tomlinson 6 February 2017
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WordPress ‘Experience Builder’ - Personalizing The Customer Journey

WordPress ‘Experience Builder’ - Personalizing The Customer Journey

Personalized customer journeys requires individual customer profiles, the ability to process them and render personalized content in real time. But omnichannel profiling and experience management features were simply...

Kresten Bergsøe
Kresten Bergsøe 3 February 2017
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The Top 10 High Demand Business Languages

The Top 10 High Demand Business Languages

We’ve compiled a handy list of the top 10 languages you should consider for business and marketing content translation when competing in global markets, with the facts and figures on why they are your best bet.

Digital Doughnut Contributor
Digital Doughnut Contributor 3 February 2017
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Blockchain: Revolutionising The Way We Do Business

Blockchain: Revolutionising The Way We Do Business

Blockchain is an exciting decentralized, distributed ledger technology that has been popularised by the interest in Bitcoin global crypto currency.

David Reilly
David Reilly 2 February 2017
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How Email Marketing Can Boost Your Business

How Email Marketing Can Boost Your Business

Do you want to grow your business? Then email marketing should become your best friend. After all, it can generate upto 3800% ROI.

Stefania Goldman
Stefania Goldman 2 February 2017
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Infograpic: Twitter in the UK – Summary of 2016

Infograpic: Twitter in the UK – Summary of 2016

Another year has come to a close, bring a lot of changes in the world of social media. 2016 was an interesting year for Twitter in the UK because it was mostly dominated by music, with one group in particular...

Jan Zajac
Jan Zajac 2 February 2017
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Moving Beyond The Headlines: Marketers, AI Is Our Friend

Moving Beyond The Headlines: Marketers, AI Is Our Friend

Should marketers fear the march of the robots? Much of the conversation relating to artificial intelligence (AI), paint a picture of humans losing their jobs in the place of machines, with lists being bandied about of...

Dale Lovell
Dale Lovell 1 February 2017
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Why Donald Trump is actually the King of Digital Marketing

Why Donald Trump is actually the King of Digital Marketing

Regardless of your political orientation or if you like Donald Trump or not, when you strategically look behind his campaign’s actions – especially his digital campaign actions – you’ll see that he might just be the...

Kevin Adema
Kevin Adema 1 February 2017
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Back To Backlinks: Why They Still Matter To SEO

Back To Backlinks: Why They Still Matter To SEO

What works in SEO is always changing. That’s why it’s important for web marketers to constantly work on learning new aspects of SEO, which in some cases are old SEO techniques that are actually still relevant.

Michael Georgiou
Michael Georgiou 31 January 2017
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The Next Big Thing In Digital Communications

The Next Big Thing In Digital Communications

6 years ago there was only one messaging app among the 10 most downloaded in the App Store. Now there are 6 and it is impacting business communications on social media like never before. Messaging apps are becoming...

Faizan Syed
Faizan Syed 27 January 2017
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46 Years Young: The Evolution Of Email

46 Years Young: The Evolution Of Email

Forty-six years later, email is central to most marketing and sales roles and continues to cement itself in the digital age.

Sophia Skinbjerg
Sophia Skinbjerg 27 January 2017
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Four Things To Look Out For In 2017

Four Things To Look Out For In 2017

To deliberately misquote a well-known saying: “the geeks shall inherit the earth”. Technical skills and more specifically, coding know-how will be as important as they have ever been in this coming year. In fact, CEO...

Mark Armstrong
Mark Armstrong 26 January 2017
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How To Do IOS Localization On A Small Budget

How To Do IOS Localization On A Small Budget

With the world going app crazy and smartphone subscriptions on the rise, the time to localize your iOS app is now. But can you do it on a budget? Check out these 10 tips.

Oliver Bock
Oliver Bock 25 January 2017
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How To Integrate Social Media Into Your Website To Increase Your Ecommerce Sales

How To Integrate Social Media Into Your Website To Increase Your Ecommerce Sales

When it comes to selling ecommerce products via social media, it should be a matter of when, not if. If you aren’t already boasting social sales, perhaps it’s time to rethink your current strategy.

Luisana Cartay
Luisana Cartay 24 January 2017
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Website Accessibility: Taking A Pragmatic Approach To Compliance

Website Accessibility: Taking A Pragmatic Approach To Compliance

When it comes to website accessibility there is an enormous elephant in the room. Gaining AA compliance based on the WCAG 2.0 guidelines is so difficult that most websites simply fail.

Michelle Hay
Michelle Hay 24 January 2017
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