Article

Kresten Bergsøe
Kresten Bergsøe 3 February 2017

WordPress ‘Experience Builder’ - Personalizing The Customer Journey

Personalized customer journeys requires individual customer profiles, the ability to process them and render personalized content in real time. But omnichannel profiling and experience management features were simply missing in WordPress. With the introduction of Experience Builder for WordPress that is about to change.

WordPress is the single largest content management system on the planet – powering more than 72 million internet sites.

From the smallest to some of the largest sites – WordPress is the dominant solution to deliver customer experiences across all industries. All for very good reasons.

WordPress simplicity, ease of use and more than 47.000 plugins to extend core functionality have made it a natural choice for almost any use case.

The foundation for better customer experience is personalization

Personalized customer journeys requires individual customer profiles, the ability to process them and render personalized content in real time. But omnichannel profiling and experience management features are simply missing in WordPress.

With the introduction of Experience Builder for WordPress that is about to change.

Experience Builder for WordPress is enabling millions of site owners to cross the deep technical barriers and embrace the opportunity of real time personalized customer experience – all from within WordPress. It offers all WordPress site owners the ability to start treat each site customer differently – based on the individual customers unique profile and behavior.

You can read more about Experience Builder for WordPress here.

To get the free Experience Builder plugin for WordPress sites use this link: Wordpress Experience Builder Download

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