Article

Stefania Goldman
Stefania Goldman 2 February 2017

How Email Marketing Can Boost Your Business

Do you want to grow your business? Then email marketing should become your best friend. After all, it can generate upto 3800% ROI.

Why email marketing can boost your business better than other channels

Impressive ROI

Upto 3800% ROI is a benefit that shouldn’t be tossed aside. You might ask: why is it so effective? Probably because newsletter presents you with more personalization options than Google AdWords and social media. Moreover, people are much more likely to open another email in their inbox than click on a Google Ad or even notice a Twitter ad.

Everybody has an inbox

With the social media frenzy, some people forget that there are countless people who aren’t active on social media. Moreover, there are still numerous users who don’t have social media accounts at all.

There are 3.42 billion Internet users out there, 1.79 billion Facebook and 4.35 email accounts.

Budget option

A Google ad will cost you few bucks per click, or even more. Putting things into perspective, it is a lot compared to cents you spend with email marketing. Moreover, you can schedule numerous automation newsletter campaigns for a low price.

As you can see, these advantages confirm that email marketing can boost your business. The best news is that the benefits don’t stop there.

Email marketing as a revenue driver and new customer relations manager

Is a Google Ad a revenue driver? Potentially.

Can a Google Ad be used as a revenue driver and customer relations manager? Nope.

Luckily, newsletters can do both things for you. All you need to do is to learn how to use email marketing to your advantage, which is what I aim to cover further down. Email marketing can boost your business in ways you never imagined: it helps you meet people where they are, foster relationships, gain customers’ trust, and systematically prove your value. The customer who goes on a journey with you, will be much more likely to take a desired action and stay with you than someone who noticed a Twitter ad.
Let’s get to business and see how do you make the most of email marketing:

1. Convert site visitors into customers

You might have quite a few visitors on your website. Moreover, there’s probably some users who’d be happy to make a purchase soon… but they never become your customers. Here email marketing comes to your aid.

Add a sign up form to your blog/website. That simple trick allows to get the email addresses from your visitors. Wonder how where to get a signup form from, preferably a professional one? Many newsletter providers, for example Newsletter2Go, comes with a free signup form that’s super easy to embed.

Richer in new email addresses, you start sending newsletters to your customers. Make sure, however, that you don’t only send (blatant) sales emails. Your customers are likely to grow indifferent to them. If you’d like to become an email pro, check out this blog post: the 10 emails your business should be sending. It shows you, step by step, how to manage flawlessly your customer’s journey and keep them interested in your products at the same time.

2. Grow the audience… without having a website

As you might have experience first-hand, website creation takes time. Does it mean it has to stop you from growing your audience? Not at all!
Keep your email list informed and updated with newsletters. Insert social media sharing buttons and encourage your contacts to share emails with their family and friends. Remember that you can always create a temporary landing page where you tell people about your business and install a sign up form. Keep the momentum going and you will see many site visits once you’ve officially launched your blog/website.

3. Brand awareness

As discussed above, you newsletter campaign can become a perfectly shareable piece of content. While you might not be able to use Photoshop, you might still create a beautiful infographic-like newsletter with an intuitive drag & drop editor.

You might want to encourage your contact base to share your email with social sharing buttons or a call-to-action that incentivizes them to share the email.

4. Increase website traffic

While it might take you some time to learn what is the best sending time for you business, you should strive to send emails on a regular basis, once you’ve discovered the optimal contacting time. Be mindful of links that you include in newsletters. Ideally, you want to drive them back to your website.

If you’re promoting a new product, it’s only reasonable to feature product photos and insert a short product description. If you want to do your product justice and incentivize your readers to buy it, you have to spend a lot of time on such a newsletter. Luckily, with Newsletter2Go you can use the 1 click product transfer feature. This allows you to transfer necessary product information (be it images or links). With that feature up your sleeve, you don’t need to worry about copying, pasting and formatting.

If your blog is content-heavy, you might want to use the 1 click content transfer feature – it works just like the previous one, but it copies all things content into the email. You don’t have to waste time copying such details as images, description, date or URL site…Instead, you can focus on creating captivating descriptions for your website.
As you can see email marketing can boost your business by sneakily driving people back to your website.

5. Establish customer loyalty and advocacy

You should know by now how to create interesting emails and have quite an impressive email list. Therefore, it’s time to focus on customer loyalty and further brand awareness.

So far, you have been probably focusing on sharing your products and stories. Why not share customer achievements or stories with other readers? Let them feel valued by you. If you’ve organized an event for your customers, make sure you follow up with an email with bright, shareable photos.

Utilize social media to your advantage. If a customer leaves a particularly favorable product review or thanks you for helping them solve a problem, include it in your newsletter as well. Obviously, you should ask for people’s approval in the first place, but the majority of your clients is likely to enjoy being in spotlight.

As you can see, email marketing can boost your business by giving you an array of tools you can use to your advantage. If you’d like to learn more about it, feel free to consult our blog. If you’d like to share some tips on how email marketing can boost business, feel free to post a comment.

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