Article

Sophia Skinbjerg
Sophia Skinbjerg 27 January 2017

46 Years Young: The Evolution Of Email

Forty-six years later, email is central to most marketing and sales roles and continues to cement itself in the digital age.

Forty-six years ago email as we know it was born. A young computer programmer by the name of Ray Tomlinson was developing a way to send text messages between computers. Using the ‘@’ to route these messages, Ray created the very first email address. Forty-six years later, email is central to most marketing and sales roles and continues to cement itself in the digital age.

We’d be pretty happy to wage a bet that good ol’ Ray didn’t expect the magnitude of his email invention. But then again, we don’t think anybody did at the time.

Related: 46 years later, some marketers still aren’t creating responsive emails


Evolution of email highlights

Some of our favorite highlights from this infographic are;

  • 1978: the first mass email marketing campaign is sent to a grand total of 600 people. It looked like this:

infographic-46-years-young-the-evolution-of-email

Source: Marketo

  •  1991: the internet becomes publicly available. Side note: most of the Ungapped team got internet in their homes between 1995 and 1997. #earlyadopters
  • 1999: email become mobile thanks to BlackBerry
  • 2004: Gmail is born
  • 2013: email and password become the standard for logins

It’s easy to forget how different things used to be for email and digital marketing, even just 15 years ago. But we won’t wax nostalgic any longer, take a look at the evolution of email for yourself:

 

The evolution of email infographic

EvolutionOfEmail-3.jpg

 

Want more predictions?

Check out our blog post on which will be the top ecommerce shopping days for 2017.

 

This awesome infographic was originally found on LiveIntent.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more