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How to Increase Conversion Rates With Social Media

How to Increase Conversion Rates With Social Media

Social media can be a fantastic tool to increase your conversions. You just need to know how to use it strategically for that purpose. Using these tips, you’ll be able to optimize your social media presence and watch...

Tomer Harel
Tomer Harel 4 October 2017
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What does it take to succeed at B2B lead generation? [Infographic]

What does it take to succeed at B2B lead generation? [Infographic]

This Digital Doughnut infographic summarises some of the key findings of our new State of B2B Lead Generation Report, shining a light on what it takes to succeed.

Linus Gregoriadis
Linus Gregoriadis 2 October 2017
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The Importance of Every Last Touchpoint

The Importance of Every Last Touchpoint

When it comes to brand communications, brands can venture out of their comfort zone, but need to be mindful of their personality and identity and not stray too far away. Consistency is key in building a brand identity...

Digital Doughnut Contributor
Digital Doughnut Contributor 2 October 2017
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Three Ways a PIM Helps You Go to Market Faster

Three Ways a PIM Helps You Go to Market Faster

If your products are on store shelves or in online webshops ahead of your competitors, you have a leg up on the competition. And deploying the right Product Information Management (PIM) tool can increase your speed to...

Kathryn Zwack
Kathryn Zwack 2 October 2017
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Finding great guest blogs for offsite SEO

Finding great guest blogs for offsite SEO

As a seasoned content marketer, I’ve overseen dozens of outreach campaigns to help my clients publish articles on hundreds of websites relevant to their various business niches.

Magnus Linklater
Magnus Linklater 29 September 2017
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How to Create Lead Nurturing Campaigns That Don’t Suck

How to Create Lead Nurturing Campaigns That Don’t Suck

You have a great-looking website with a few opt-in forms and an amazingly clever landing page with an irresistible lead magnet. Thanks to all the efforts you put into your website, landing page, and lead magnet, you...

Ayswarrya G
Ayswarrya G 28 September 2017
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How to Pick Your Mobile Marketing Partner

How to Pick Your Mobile Marketing Partner

For those who have not yet ventured into this form of marketing, you may be unsure what to look for when interviewing potential mobile partners. Here is a list of key insights I believe you should be thinking about...

Matthew Winters
Matthew Winters 28 September 2017
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How to select the right web content management system for your organisation

How to select the right web content management system for your organisation

A web content management (WCM) solution is now mission critical for organisations who want to drive successful communications with their customers.

Leonie Mercedes
Leonie Mercedes 28 September 2017
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Brand Building: know how to build a strong reputation?

Brand Building: know how to build a strong reputation?

In an age where the experience you deliver to your customers is becoming more important than price, how do you build a strong brand reputation for your business based on the value you can offer to your prospective...

Helen Cartwright
Helen Cartwright 27 September 2017
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Why no Marketing Campaign is Complete Without a Landing Page

Why no Marketing Campaign is Complete Without a Landing Page

Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are...

Richard Fallah
Richard Fallah 26 September 2017
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The Game Episode 6: Nudge Thyself

The Game Episode 6: Nudge Thyself

Lab's intriguing series on Neuromarketing, The Game, continues and explores the power of nudges.

Digital Doughnut Contributor
Digital Doughnut Contributor 25 September 2017
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6 Must-Haves for B2B Event Marketing Success

6 Must-Haves for B2B Event Marketing Success

80% of trade show exhibitors don't follow-up with their "leads". This is a startling stat when you consider that 20-30% of your marketing budgets are being spent on events. Here's how to maximize...

Stacey Danheiser
Stacey Danheiser 25 September 2017
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How Netflix and The Defenders Are Taking Personalisation to the Next Level

How Netflix and The Defenders Are Taking Personalisation to the Next Level

Success in content marketing is all about hooking your audience and keeping them engaged. And if anyone knows a thing or two about keeping an audience hooked, it’s surely the organisation that’s been turning eyes...

Ben Hollom
Ben Hollom 25 September 2017
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7 Tips to Acquire Clients Using Marketing Automation

7 Tips to Acquire Clients Using Marketing Automation

It’s true that marketing agencies are the authority on all things to do with branding and advertising. However, a common mistake that professionals in the industry make is getting wrapped up in overly complex or...

Richard Fallah
Richard Fallah 21 September 2017
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Infographic - The Best Times and Days to Post to Social Media

Infographic - The Best Times and Days to Post to Social Media

With the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's...

Will Price
Will Price 21 September 2017
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SEO for Small Business Owners: How to Compete with SEO Giants!

SEO for Small Business Owners: How to Compete with SEO Giants!

SEO for small business owners? Impossible… It’s more effective than you may think and can place you in the running for a top spot on Google.

Emily Cocker
Emily Cocker 20 September 2017
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Despite technological investment, retailers continue to let down consumers

Despite technological investment, retailers continue to let down consumers

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, our latest survey findings suggest.

Roland Grassberger
Roland Grassberger 19 September 2017
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10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and...

Ellie Summers
Ellie Summers 19 September 2017
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10 Features You Must Have in Your Marketing Automation Platform

10 Features You Must Have in Your Marketing Automation Platform

There is no doubt that marketing agencies have the skillset and expertise to do high-level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running...

Richard Fallah
Richard Fallah 18 September 2017
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Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are...

Irina Jakovleva
Irina Jakovleva 18 September 2017
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Brands can solve their digital safety woes by getting inside influencer content

Brands can solve their digital safety woes by getting inside influencer content

Which advertising options are the biggest risk for brands - programmatic ads or influencer campaigns? We explore how brands can craft creative ad campaigns away from the traditional models in the light of current ad...

Mark Bassett
Mark Bassett 14 September 2017
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Using a CMS to improve your social media engagement

Using a CMS to improve your social media engagement

There are now more than 2 billion active social media users in the world. A good social media strategy can bring you in touch with at least some of them, while the social capabilities offered by some content...

Leonie Mercedes
Leonie Mercedes 13 September 2017
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If You’re A Social Media Manager, UGC Should Be Your Top Priority

If You’re A Social Media Manager, UGC Should Be Your Top Priority

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today...

Luisana Cartay
Luisana Cartay 11 September 2017
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Why webinars are a key tool for marketing professionals

Why webinars are a key tool for marketing professionals

Webinars are still an easy and quick way of educating large audiences, especially when attendees are located in completely different cities or even countries. However, they also provide marketers with a key tool for...

Daniel Waas
Daniel Waas 11 September 2017
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How can a CMS improve customer experience?

How can a CMS improve customer experience?

As digital brands feverishly compete for a morsel of every customer’s (diminishing) attention, providing an unbeatable customer experience (CX) has never been more important. Find out how to improve your CX in this...

Leonie Mercedes
Leonie Mercedes 11 September 2017
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