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6 Effective Customer Journey Touch Points You May Have Overlooked

6 Effective Customer Journey Touch Points You May Have Overlooked

When it comes to getting meaningful, actionable insights from customers as they make their journey on your site, analytics can only tell you so much. Find out the 6 touch points you may have missed in this article.

Leonie Mercedes
Leonie Mercedes 23 October 2017
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Three things we learned from the Now You Know Europe conference

Three things we learned from the Now You Know Europe conference

The Brandwatch Now You Know Europe conference last week was a fantastic opportunity to catch up on the latest developments in the world of social listening. Below we list our key takeaways for the two-day event that...

Linus Gregoriadis
Linus Gregoriadis 23 October 2017
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More than you bargained for: Interview with Andrew Nicholson, Kulea.ma

More than you bargained for: Interview with Andrew Nicholson, Kulea.ma

Andrew Nicholson is CMO and co-founder of Kulea.ma, a marketing automation platform built with the needs of SMEs in mind. He attended the last Digital Leaders Banquet hoping to get some feedback about the then-nascent...

Leonie Mercedes
Leonie Mercedes 18 October 2017
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Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
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Bravo, Nationwide. Bravo

Bravo, Nationwide. Bravo

If you open a newspaper or watch TV you will see Nationwide's excellent refer-a-friend programme, where their 15 million existing members can share the love and invite their friends to switch their current...

Peter Cunningham
Peter Cunningham 16 October 2017
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Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that...

Leonie Mercedes
Leonie Mercedes 16 October 2017
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How to Update Your Integrated Media Strategies and Tactics

How to Update Your Integrated Media Strategies and Tactics

Do you really know how to fix antiquated integrated marketing strategies? Take a moment to really think about all the options a marketer must consider today compared to what was available a decade ago. To take that...

Thomas Moyer
Thomas Moyer 13 October 2017
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The 4 things every data-driven mobile marketer should have on their agenda

The 4 things every data-driven mobile marketer should have on their agenda

Every marketer — mobile or otherwise — should be data-driven and here's how...

Matthew Winters
Matthew Winters 13 October 2017
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The digital cream of London: Interview with Andrew Grill, The Practical Futurist

The digital cream of London: Interview with Andrew Grill, The Practical Futurist

As we prepare for the sixth Digital Leaders Banquet in London, which brings together the UK’s most influential senior marketing leaders, we invited digital transformation thought leader and speaker Andrew Grill to...

Leonie Mercedes
Leonie Mercedes 12 October 2017
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How Customer Feedback Facilitates Growth for SaaS Startups

How Customer Feedback Facilitates Growth for SaaS Startups

The technology industry is – without a doubt – fiercely competitive. This is especially true for startups that offer Software as a Service (SaaS) as their survival obligates them to meet demands of constant innovation...

Udesh Jadnanansing
Udesh Jadnanansing 9 October 2017
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Three things we learned at the Festival of Marketing

Three things we learned at the Festival of Marketing

Last week Digital Doughnut joined hundreds of marketers attending the Festival of Marketing at Tobacco Dock in East London, to hear 160 hours of presentations and panel discussions spread over two days.

Linus Gregoriadis
Linus Gregoriadis 9 October 2017
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Must-Have Strategies for Your Effective Mobile Engagement

Must-Have Strategies for Your Effective Mobile Engagement

Customer engagement is critical for brands. Learning what customers want and then giving it to them is key in not only building brand loyalty, but also advocacy to foster customers for life.

Matthew Winters
Matthew Winters 4 October 2017
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Revive your blogging technique in 5 easy steps...

Revive your blogging technique in 5 easy steps...

Whether for your business, or as a personal passion, apply these easy techniques and you'll find it flows faster- and more importantly - lands better with your audience. Happy Blogging!

Lorraine Griffin
Lorraine Griffin 4 October 2017
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The Importance of Every Last Touchpoint

The Importance of Every Last Touchpoint

When it comes to brand communications, brands can venture out of their comfort zone, but need to be mindful of their personality and identity and not stray too far away. Consistency is key in building a brand identity...

Digital Doughnut Contributor
Digital Doughnut Contributor 2 October 2017
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Three Ways a PIM Helps You Go to Market Faster

Three Ways a PIM Helps You Go to Market Faster

If your products are on store shelves or in online webshops ahead of your competitors, you have a leg up on the competition. And deploying the right Product Information Management (PIM) tool can increase your speed to...

Kathryn Zwack
Kathryn Zwack 2 October 2017
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Love it or hate it, GDPR is coming

Love it or hate it, GDPR is coming

As everybody should know by now, GDPR is coming into effect in May 2018. The big question is : Are you compliant? If your business operates as any part of the supply chain in digital media, you could be facing fines...

Adam Hopkinson
Adam Hopkinson 28 September 2017
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10 Ways to Make Your Products and Services Stand Out in a Saturated Market

10 Ways to Make Your Products and Services Stand Out in a Saturated Market

How does a business make its products stand out in the crowded market? Answering this query represents the holy grail of marketing. Each and every day, thought leaders and marketers invent new messaging ideas and...

Robert Cordray
Robert Cordray 28 September 2017
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How to select the right web content management system for your organisation

How to select the right web content management system for your organisation

A web content management (WCM) solution is now mission critical for organisations who want to drive successful communications with their customers.

Leonie Mercedes
Leonie Mercedes 28 September 2017
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Why no Marketing Campaign is Complete Without a Landing Page

Why no Marketing Campaign is Complete Without a Landing Page

Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are...

Richard Fallah
Richard Fallah 26 September 2017
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The Game Episode 6: Nudge Thyself

The Game Episode 6: Nudge Thyself

Lab's intriguing series on Neuromarketing, The Game, continues and explores the power of nudges.

Digital Doughnut Contributor
Digital Doughnut Contributor 25 September 2017
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How Netflix and The Defenders Are Taking Personalisation to the Next Level

How Netflix and The Defenders Are Taking Personalisation to the Next Level

Success in content marketing is all about hooking your audience and keeping them engaged. And if anyone knows a thing or two about keeping an audience hooked, it’s surely the organisation that’s been turning eyes...

Ben Hollom
Ben Hollom 25 September 2017
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SWT Smartcard needs to live and breathe “A Better Experience”

SWT Smartcard needs to live and breathe “A Better Experience”

The experience that South West Trains offer their customers proves itself to be lackluster in the face of today's competition. How could they improve their strategy?

Digital Doughnut Contributor
Digital Doughnut Contributor 22 September 2017
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Video Ads: A Comprehensive Guide To Video For Social Media

Video Ads: A Comprehensive Guide To Video For Social Media

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however...

Luisana Cartay
Luisana Cartay 22 September 2017
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Blockchain: Its history and future

Blockchain: Its history and future

Blockchain, mostly known as the backbone technology behind Bitcoin, is one of the hottest and most intriguing technologies currently in the market. It was discovered to provide legitimacy to the founder of Bitcoins...

Hemang Rindani
Hemang Rindani 22 September 2017
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From #FF0000 to #FF00DC

From #FF0000 to #FF00DC

The use of colours in marketing has always been surrounded by a veil of mystery - but can this code be decyphered?

Digital Doughnut Contributor
Digital Doughnut Contributor 18 September 2017
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