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The omnichannel imperative: key steps to success

The omnichannel imperative: key steps to success

The importance of providing a strong omnichannel experience during your company’s digital transformation cannot be overstated. Simply meeting the complex modern customer expectations with an omnichannel experience is...

Hideki Hashimura
Hideki Hashimura 15 October 2018
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Nearly half of enterprise brands believe they are at risk of a website data breach

Nearly half of enterprise brands believe they are at risk of a website data breach

Ensighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website...

Ian Woolley
Ian Woolley 15 October 2018
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The Digital Dozen – Oliver Whitten, COO, Adform

The Digital Dozen – Oliver Whitten, COO, Adform

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Oliver Whitten, COO of Adform, about his career path and ask the question on everyone’s lips...

Oliver Whitten
Oliver Whitten 15 October 2018
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Bricks-and-mortar Life After Death

Bricks-and-mortar Life After Death

The digital revolution has changed ecommerce landscape forever. Read what brick-and-mortar retailers can do to stay afloat.

Janusz Wojciechowski
Janusz Wojciechowski 12 October 2018
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Top Five Tips: Maximising ROI from Adobe Campaign

Top Five Tips: Maximising ROI from Adobe Campaign

39% of marketers say proving the ROI of their marketing activities is their top marketing challenge, and things are only getting more heated, as Marketing technology spend is now surpassing advertising spend for most...

Grace Russell
Grace Russell 11 October 2018
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Building your Martech Stack: Best-in-Breed or Single Vendor?

Building your Martech Stack: Best-in-Breed or Single Vendor?

When it comes to building your Martech stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Ultimately, the requirements of your organisation will determine which approach will...

Grace Russell
Grace Russell 11 October 2018
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Top SEO Trends to Look Out For in 2019

Top SEO Trends to Look Out For in 2019

There is never a better time than right now to prepare for the future. 2019 might very well be the biggest year for SEO yet. Between augmented reality and virtual reality, or artificial intelligence and blockchain, we...

Sharon Dargaville
Sharon Dargaville 10 October 2018
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Is Email a Goner?

Is Email a Goner?

There always seems to be plenty of news articles debating the death of email. Especially in light of upcoming GDPR changes, Facebook changes, and on-going concerns about data privacy - it seems someone, somewhere, is...

Jenna Devinney
Jenna Devinney 10 October 2018
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Machine Learning and Problem Solving in Businesses

Machine Learning and Problem Solving in Businesses

Here we will see about some pointers for using machine learning to solve business problems in different sectors and a few practical applications to employ it in.

James Warner
James Warner 8 October 2018
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Can AI Replace Sentient Content Writers? (Or, Three Reasons Why They Can’t)

Can AI Replace Sentient Content Writers? (Or, Three Reasons Why They Can’t)

Here is a scary post to have to create as a professional SEO writer. The truth is that there is already a wealth of AI content creation technology available, and this should make me worried. Alas, it does not, as here...

Sharon Dargaville
Sharon Dargaville 5 October 2018
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AI and Content Marketing: How to Become a King of Content

AI and Content Marketing: How to Become a King of Content

In the increasingly overloaded internet era, it’s harder than ever for brands to stand out from the crowd. Where once, content marketing offered an opportunity for differentiation, now even business the size of the...

Tom Salvat
Tom Salvat 5 October 2018
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Why Kubernetes is helping to make Cloud mainstream

Why Kubernetes is helping to make Cloud mainstream

The cloud has been growing into such an important part of businesses, regardless of the specific industry, and it is continuing to get bigger. Unfortunately the cloud isn’t limitless but thanks to the introduction of...

Ronald Sens
Ronald Sens 4 October 2018
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A perfect match: How agencies can secure long-term client relationships

A perfect match: How agencies can secure long-term client relationships

One thing that this hot British summer has shown us is the pull that successful partnerships have on our society. The big – and literal - winners of Love Island (the finale was watched by a record 4.1m viewers) were...

Mike Shaw
Mike Shaw 3 October 2018
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The Digital Dozen – Giovanni Strocchi, CEO, ADmantX

The Digital Dozen – Giovanni Strocchi, CEO, ADmantX

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Giovanni Strocchi, CEO, of ADmantX, the leading brand safety specialist, about his career path...

Giovanni Strocchi
Giovanni Strocchi 2 October 2018
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Ensuring a return on Investment when you upgrade to 5G

Ensuring a return on Investment when you upgrade to 5G

5G is on the horizon and many MNOs are rushing to be the first out the gate. However, considering the network tools currently available, it isn’t possible for them to keep up with the incredible influx of data that 5G...

Alastair Hartrup
Alastair Hartrup 2 October 2018
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Artificial Intelligence Definitions

Artificial Intelligence Definitions

Chances are, you may be interested in artificial intelligence. But there’s just so much information out there. You probably won’t know where to start. Want to learn about, say Machine Learning and Neural Networks? I...

Radzi Schmaus
Radzi Schmaus 1 October 2018
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Six tips for marketing budgeting and forecasting success

Six tips for marketing budgeting and forecasting success

In order to win in the digital era, marketers need to take control of budgeting and forecasting so they can ensure that the right levels of investment are going into the right channels at the right time.

Peter Abraham
Peter Abraham 1 October 2018
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Forward or Reverse- Data Appends

Forward or Reverse- Data Appends

If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customer is priority number one. And collecting your customer's contact...

Jenna Devinney
Jenna Devinney 1 October 2018
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How Collaboration Technologies Can Result in High Business Performance

How Collaboration Technologies Can Result in High Business Performance

Businesses can ensure their employees work more productively through the use of CRM software.

Madelyn Wilson
Madelyn Wilson 28 September 2018
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Guiding B2B Prospects Through the Funnel With Webinars

Guiding B2B Prospects Through the Funnel With Webinars

Unlike B2C marketing, which generally involves winning over one shopper relatively quickly, B2B marketers must constantly focus on wooing multiple stakeholders over prolonged decision-making cycles.

Birbahadur Singh Kathayat
Birbahadur Singh Kathayat 28 September 2018
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Searching in all the wrong places

Searching in all the wrong places

Search engine optimization (SEO) allows you to improve the visibility of your brand’s website in the search results, making it more likely that people will click through and pay you a visit. The ins and outs of SEO...

Rick Barron
Rick Barron 27 September 2018
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Seven Tips on Boosting Your SEO Rankings to Where They Should Be: Part Two

Seven Tips on Boosting Your SEO Rankings to Where They Should Be: Part Two

Do you ever feel like your website is not at a position on Google it deserves to be? Follow these seven important tips for boosting your SEO rankings to where they should be placed.

Sharon Dargaville
Sharon Dargaville 27 September 2018
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This is How to Write Better B2B Blog Posts to Increase Leads

This is How to Write Better B2B Blog Posts to Increase Leads

Neil Patel said it best: "One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness." If you share in Neil's vision, here...

Bronwynne Powell
Bronwynne Powell 26 September 2018
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Is Content The Future Of Marketing?

Is Content The Future Of Marketing?

Content marketing has dominated the industry agenda for the past few years, but are we just seeing the maturing of a new channel, or is this a stage in the transition to an entirely new approach to marketing?

Michael Nutley
Michael Nutley 25 September 2018
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Developing a common understanding of your customer journey: four key steps to success

Developing a common understanding of your customer journey: four key steps to success

We all know how important it is for companies to understand the “customer journey”. Having an in-depth understanding of what your customer’s journey with your brand is will help you develop your CX strategy in a much...

Hideki Hashimura
Hideki Hashimura 24 September 2018
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