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Sharon Dargaville
Sharon Dargaville 27 September 2018

Seven Tips on Boosting Your SEO Rankings to Where They Should Be: Part Two

Do you ever feel like your website is not at a position on Google it deserves to be? Follow these seven important tips for boosting your SEO rankings to where they should be placed.

Increase Your Digital and Social Footprint

This doesn’t revolve around Facebook and Twitter, although these apps are paramount. Think Instagram, Crunchbase, LinkedIn, Google+ etc. Sharing your business’s content on social media channels helps to generate consumer attention that will boost the chance of receiving back links. Additionally, backlinks from reputable and verifiable sources (e.g. Crunchbase) will coax those all-important Google algorithms into bumping your site up above the competition.

Secure Your Site Using Https

This is a quick and easy solution for boosting your rankings. Http lets Google know that your site is unguarded, and therefore safeguards the information and connections on your website. It comes as no surprise that search engines opt toward secure websites.

Repair Your Broken Links

If you are able to gain access to Google Analytics (it’s free, so get it if you don’t already have it), you can simply identify any broken links leading to your website. Log in to the search console and utilise the Intelligence search feature which takes you to Crawl Errors. You will then be able to see a list of dead URLs on your store’s website.

Make a Mobile-Friendly Site

We’re almost moving onto 2019, so your store’s site should already be available on a mobile-friendly template anyway. Regardless, you can make your site so much more mobile-friendly by compressing images, increasing font size or by installing AMP plugin if you are running your store on open source platforms such as Wix or WordPress. About 60 per cent of consumers are now using mobile devices for shopping and that figure is only going to continue to rise.

Update Your Site’s Old Content

Updating your existing pages and posts is one of the more technical SEO tactics. However, Google adores updated content, and it appears as one of their ranking criteria. Additionally, it is one the main reason why they started displaying publishing dates for search results. Therefore, it is something you want to ensure you are on top of.

Utilise Long Tail Keywords

As SEO is greatly dependant on the correct use of keywords, it comes as no secret that they are something you really need to be on top if you want to continue to rank well. The problem is that using short and generic search terms doesn’t get results. What should you do? Use long tail keywords in both your website’s content and your blog pages, as well as in the title and subheadings. They have less competition and are more specific. For example, try using keywords such as “best SEO company in Melbourne” as opposed to “SEO Melbourne”.

Ensure Your Site Loads Quickly

Everyone hates a sluggish website. If your site doesn’t load in a matter of seconds or less, your customer is going to bounce – and we’re sure that you would do the same with other websites. You can check your site’s load times through a number of test sites. Gtmetrix.com is a good one. Ensure you eliminate unwanted clutter, unnecessary plugins and anything else that is slowing down the pace.

Follow the above tips for improving your SEO ranking and you should start to see your page climb the ranks of those all-important Google searches.

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