Article

Giovanni Strocchi
Giovanni Strocchi 2 October 2018

The Digital Dozen – Giovanni Strocchi, CEO, ADmantX

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Giovanni Strocchi, CEO, of ADmantX, the leading brand safety specialist, about his career path, and ask the question on everyone’s lips... what doughnut would you be?

Name your three best qualities.

Vision, focus, and empathy

What's the biggest lesson you've learnt in your working life?

The phrase ‘Think big, act small’ is something that has resonated with me throughout my career. Companies that have big ideas but stay humble, and keep the authenticity of their company and employees at their core, make for more successful ventures.

What has been your best idea yet?

In life, marrying my wife! A true partner in life is more important than any business deal or idea. However in my career, I’d say designing, launching, and implementing a worldwide communication convergent product suite as part of my initial Telco experience. Now I have true passion for ADmantX and what it is achieving with true contextual understanding that uses semantic analysis as a key component of effective and differentiated advertising and modeling.

What advice have you been given that made a difference?

There’s a reason we have two ears and only one mouth – we need to listen more and speak less. I believe you can learn a lot more in life by taking a step back and listening to your peers, rather than consistently talking or pushing your own agenda. Knowledge is fuel for decisions and activities, and by giving people the freedom to communicate with you, you can understand their needs far better.

What’s the best thing about your work?

I enjoy being part of an innovative company that is looking to develop and progress the industry. The digital space is still in its infancy, so to be a part of evolving this landscape is a great feeling. I am fortunate enough to work with a fantastic team, who I continue to learn from and who provide a varied day-to-day work life.

What do you think will be big in media in ten years’ time?

I think Virtual Reality (VR) is an interesting concept, will we ‘consume content’ or we will ‘live/play’ within content is an interesting question. The way we personalise and interact with content is going to continue evolving and I am interested to see how this will develop and effect the industry.

What career path would you advise your children to follow?

It would be great if my children followed in my footsteps but of course that’s up to them! I do think Machine Learning and AI are great industries to work in, if they were able to combine this with some form of creativity that would be an ideal role.

What career path would you be following if you weren't in your current job?

Advanced medicine ­– whether that would be a doctor, research scientist or paramedic. A job where I could help people during their most vulnerable times has always appealed to me.

Which TV programme would you like to star in?       

F.R.I.E.N.D.S – I’d like to be in a show that would make people laugh and entertain them.

Who would be your four perfect dinner guests?      

Scott Galloway, a very smart professor and a provocative thinker, it would be great to speak to him about the latest developments within the industry and what he feels the next big things will be. Julio Velasco, a smart volleyball coach I met years ago, a thought leader in coach motivation and team building. Musician, Sting – I’ll ask him to provide some stellar entertainment for our dinner guests, as well as discuss his strong political beliefs. Michelle Obama, having a smart and strong female leader will help to round out the evening’s discussions.

What three items would you take to a desert island?

A Swiss knife, a focus lens, a picture of my family

And finally, the question on everyone’s lips...what's your favourite doughnut?

Dark chocolate for sure!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Channels to Help Your Business Grow Worldwide

Top 10 B2B Channels to Help Your Business Grow Worldwide

Explore the essential B2B channels for enhancing global business expansion, focusing on lead generation, effective branding strategies and fostering connections to unlock new market opportunities​.

Salman Sharif
Salman Sharif 21 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Facebook & Instagram Ads Alchemy: Our Secret Formula for Targeted eCommerce Campaigns

Facebook & Instagram Ads Alchemy: Our Secret Formula for Targeted eCommerce Campaigns

In modern marketing practice, a significant portion of advertising campaigns gravitate towards social media platforms, particularly Instagram and Facebook. These platforms have become key to the strategies of...

Andava Digital
Andava Digital 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more