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6 Practices to Ensure Success of Your B2B Content Marketing Strategy

6 Practices to Ensure Success of Your B2B Content Marketing Strategy

An increasing number of B2B marketers are leveraging content to build an online reputation and engage with the targeted audience. But many of them lack an effective strategy that can guarantee the desired outcome from...

Angelina Smith
Angelina Smith 12 August 2019
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Investment, Purpose and (dis)loyalty: Meet the Next Generation of Shoppers

Investment, Purpose and (dis)loyalty: Meet the Next Generation of Shoppers

Loosely defined as those born in the mid-90s onwards, Generation Z is the latest consumer cohort to enter the market. Whilst you can’t segment a population by age and assume that they all think, feel and behave the...

Callum Saunders
Callum Saunders 7 August 2019
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Why Some Startups Have What It Takes To Succeed And Why Most Never Make It!

Why Some Startups Have What It Takes To Succeed And Why Most Never Make It!

There are several reasons why some startups are able to carve their own niche while others fall by the wayside. Here, we take a closer look at what it takes for any new entrant to the marketplace to be successful.

Ronen Menipaz
Ronen Menipaz 7 August 2019
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Quest to build customer loyalty drives CDP market growth

Quest to build customer loyalty drives CDP market growth

The market for customer data platforms (CDPs) is going from strength to strength as companies strive to deliver more relevant and personalised customer experiences. Such experiences have been shown to build customer...

John Horsley
John Horsley 6 August 2019
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The 6 Best Practices for an Effective Direct Mail Campaigns

The 6 Best Practices for an Effective Direct Mail Campaigns

Direct Mail marketing today is considered to be the most important part of an integrated marketing strategy. It is one of the effective ways to connect with target prospects to grow your business and obtain new...

Andrew Rayel
Andrew Rayel 6 August 2019
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The Podcast That Shines a Spotlight on Influencer Marketing

The Podcast That Shines a Spotlight on Influencer Marketing

Don't miss this global podcast series that shares the latest developments that affect the rapidly expanding influencer marketing sector. Listen to episode one to three here...

Gordon Glenister
Gordon Glenister 5 August 2019
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How to Include Niche Podcasting Into Your B2B Marketing Strategy

How to Include Niche Podcasting Into Your B2B Marketing Strategy

Unless you have been living under a rock, you have probably noticed that audio has been enjoying a bit of surge in the last few years. Here's how to include podcasts in your B2B marketing strategy...

Natasha Lane
Natasha Lane 1 August 2019
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The Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning?

The Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning?

New Study from Marin Software Exposes Top Priorities, Challenges for Digital Marketers in 2019

Sebastian Holland
Sebastian Holland 30 July 2019
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Where Master Data Management (Mdm) Is Heading in the Future

Where Master Data Management (Mdm) Is Heading in the Future

As a data culture becomes the new normal, organizations must get creative about managing the sheer volume of data flowing in from myriad sources. To drive decision-making for faster growth and carry out deeper...

Rajneesh Kumar
Rajneesh Kumar 29 July 2019
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Is Your 1-2-1 Marketing Stunting Your Growth?

Is Your 1-2-1 Marketing Stunting Your Growth?

Despite the plethora of tools and strategies, 1-2-1 marketing is not achieving the required results. Time to look at the sources of the problems and seek a new approach.

Mike Owen
Mike Owen 25 July 2019
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How to Use Hashtags Before, During, and After Your Event

How to Use Hashtags Before, During, and After Your Event

You have an event coming up in the next three to four months. Time to strategize your plan of attack to promote. What to do, what to do. An easy place to start…hashtags. Hashtags?

Rick Barron
Rick Barron 23 July 2019
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The ‘Oops’ Email: How to Survive an Email Marketing Mistake

The ‘Oops’ Email: How to Survive an Email Marketing Mistake

Marketers are only human, and sometimes mistakes do slip through the net. Here's what to do after making an email marketing mistake, and some examples of companies who've been in the same boat.

Mollie Powles
Mollie Powles 22 July 2019
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Fads, Fidget Spinners and Digital Marketing

Fads, Fidget Spinners and Digital Marketing

This story places the reader in the shoes of an online shop owner who comes across a warehouse full of fidget spinners just before the craze takes off in 2017, asking the reader what they should do in this situation.

Joshua Schofield
Joshua Schofield 18 July 2019
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The Digital Dozen - Q&A with Sergii Denysenko

The Digital Dozen - Q&A with Sergii Denysenko

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. This week we spoke with Sergii Denysenko, Chief Executive Officer, of MGID. We discussed what he thinks will be big...

Sergii Denysenko
Sergii Denysenko 17 July 2019
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How to Question the Quality of Location Data

How to Question the Quality of Location Data

Brand managers may be shocked to learn that they could save up to 80% on their location-based targeting spend by removing inaccurate and poor-quality data. ...

Mark Slade
Mark Slade 16 July 2019
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How to Compose Call-to-action That Will Attract Readers

How to Compose Call-to-action That Will Attract Readers

Every marketing email has a particular purpose and in most cases, it is getting a conversion from the receiver of the message. The best and most efficient way to reach this goal is to add call-to-action line in your...

Roman Onischuk
Roman Onischuk 16 July 2019
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Three Key Steps to Creating a Data-centric Culture

Three Key Steps to Creating a Data-centric Culture

Data has become a company’s most valuable asset, providing a strong foundation for customer experience initiatives. So what can you do to build a data-centric culture and trigger insight-driven actions that enhance...

Monica Savut
Monica Savut 15 July 2019
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How to Improve Customer Support, Get Positive Word of Mouth and Increase Sales

How to Improve Customer Support, Get Positive Word of Mouth and Increase Sales

Customer support is not just about being gracious to your customers. It impacts how customers and prospects view your company as well as your bottom line.   

David Clark
David Clark 11 July 2019
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How to Craft a Killer Welcome Email Series

How to Craft a Killer Welcome Email Series

On average, 74% of people who subscribe to a new email list expect a welcome email. They gave you permission to enter their inbox, why not show them a little love and appreciation with a warm digital welcome? A...

Kirsten Queen
Kirsten Queen 10 July 2019
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BIMA Conference: Speakers Announced for Lessons from the Future - 18 September 2019

BIMA Conference: Speakers Announced for Lessons from the Future - 18 September 2019

The inaugural BIMA Conference takes place on September 18th. Lessons from the Future is the theme, and the first five speakers announced for the event are set to make good on the conference’s aim of exploring the...

Rachel Johnson
Rachel Johnson 10 July 2019
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Are You Making Your Customers Pay a Content Tax?

Are You Making Your Customers Pay a Content Tax?

How hard are you making your new and existing customers work when they read your content?

Fergal McGovern
Fergal McGovern 9 July 2019
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5 Things You Need to Know About B2B Online Lead Generation in 2019

5 Things You Need to Know About B2B Online Lead Generation in 2019

The State of B2B Lead Generation 2019 report, published by London Research and ON24, focuses on the characteristics of lead generation leaders, outlining what it takes to deliver a successful strategy. In this post...

Aliya Zaidi
Aliya Zaidi 8 July 2019
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What Does It Take To Sell To The New B2B Buyer?

What Does It Take To Sell To The New B2B Buyer?

With every passing day, there are new challenges making the B2B industry even more difficult. This article will take you through a few top tips to help you meet your sales goal!

Anosha Imran
Anosha Imran 8 July 2019
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4 Types of Visual Content to Use on Your Linkedin Company Page

4 Types of Visual Content to Use on Your Linkedin Company Page

Visual content is gaining popularity across social media - including even LinkedIn. In this blog post, discover how to leverage visual content on LinkedIn and discover 4 types of content that you can use on your...

Lilach bullock
Lilach bullock 5 July 2019
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3 Smart Steps to Help Launch Your New Loyalty Program

3 Smart Steps to Help Launch Your New Loyalty Program

Your company is beginning to realize that employing a loyalty program is important. But what are the best steps to take towards getting it all started? Take a peek into the world of loyalty marketing, and let those...

Sandra Gudat
Sandra Gudat 5 July 2019
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