The Podcast That Shines a Spotlight on Influencer Marketing
Don't miss this global podcast series that shares the latest developments that affect the rapidly expanding influencer marketing sector. Listen to episode one to three here...
Episode One
The World Of The Micro Influencer
In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.
Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMA
Produced by Neil Whiteside, Freedom One
Episode Two
The Pressures Of Influencer Marketing
Gordon Glenister, Global Head of Influencer Marketing at the BCMA, presents the latest edition on the podcast that shines a spotlight on the global Influencer industry.
In this edition he meets former Big Brother finalist turned Influencer, Akeem Griffiths, and examines the pressures on mental health that being in the public eye can bring.
There’s news from the recent Digital Marketing World Forum, and a look at upcoming industry events.
Plus, three top tips for a successful Influencer campaign from an industry expert.
Produced by Neil Whiteside, Freedom One
Episode Three
Essential Legal Advice For Influencers
In this episode we examine the legal aspects of being an influencer, with industry expert Jo Farmer, Partner at leading law firm, Lewis Silkin. Jo leads the firm’s Brands & Intellectual Property group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.
Presented by Gordon Glenister.
Produced by Neil Whiteside at Freedom:ONE
Download the Influence Global Podcast series on iTunes