4 Types of Visual Content to Use on Your Linkedin Company Page
Visual content is gaining popularity across social media - including even LinkedIn. In this blog post, discover how to leverage visual content on LinkedIn and discover 4 types of content that you can use on your Company Page.
LinkedIn users, like those on other popular social networks, appreciate valuable content: stuff that provokes a reaction, whether one of surprise, recognition or amusement. And if the statistics are anything to go by, we should consider visual content the most impactful by far.
According to a Social Media Today survey of over 500 digital marketers, 56% deploy visuals in their content almost all of the time. The majority of marketers (37%) also admit to spending anywhere between two and five hours per week producing visuals, with half using an online tool or graphic design software to do so. More on those later.
A direct, visually focused approach is paying rich dividends for savvy entrepreneurs and marketers on LinkedIn: these perceptive individuals also make every effort to ensure their eye-catching videos, images and infographics provide valuable insights and information.
After all, the business-oriented nature of LinkedIn means that users yearn for educational, inspirational content. As a marketer, it should be your top priority to sate that hunger, to engage the platform’s audience of ambitious, tech-savvy professionals for the betterment of your business.
What kind of visual content should you be posting?
LinkedIn’s principal product manager on the video team, Peter Roybal, has admitted that video is the fastest-growing type content on the platform.
Indeed, LinkedIn Video is said to be five times more likely than any other content type to ignite a conversation. Since being rolled out to all company pages in mid-2018, video usage on the platform has skyrocketed – so if you've not started leveraging video yet, it's definitely the time for it.
From how-to videos, presentations and case studies to office tours, recruitment videos, behind-the-scenes stories and company updates, videos will help you build an engaged and loyal audience. Interestingly, content with a ‘how to’ heading appears to gain almost three times as many shares on average as the next highest-performing phrase: so focus on becoming a thought leader and teaching your audience something of value.
2. Motivational images
Needless to say, motivational images are particularly apt for LinkedIn. The key is to find an eye-catching, high-quality image and, if you’re using a quote, choose one that appeals to your audience. Go for a nugget of wisdom that’s relatable, valuable and memorable.
After analyzing 10 million LinkedIn headlines, the brain trust at Buzzsumo found that industry trends were one of the top two types of shareable content.
And industry trends are best-digested on a presentable, informative infographic with the key metrics noted in an easy-to-read font.
Teach your audience something they didn’t know, and with any luck the likes and comments will roll in and create a domino effect.
4. Photos that promote company culture
Whether it’s a photo gallery showing you or your staff at a recent industry event, a pic of employees on their annual team-building exercise, a meeting with a favorite client (ideally one who’s well-known on LinkedIn and who’ll re-share!) or staff members performing their day-to-day tasks with a smile on their face, visual content that showcases a feel-good factor tend to do rather well on LinkedIn.
Don’t be scared to share your company culture with potential new customers and recruits, using imagery to illustrate your personality. And don’t be modest if you or your employees win any awards: a snap of a smiling employee holding aloft a prize could play well too.
Connecting with LinkedIn’s highly-professional network of readers is a no-brainer. The question is, is your content good enough to satisfy the followers you’ve amassed? And are you prepared to maintain the necessary activity levels to lift your engagement? Heed the aforementioned tips and execute your vision using the best tools the web has to offer. In doing so, you’ll maximize your chances of creating a splash on a platform that boasts an audience of half a billion