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Why Subscription Models Will Make Us Unsubscribe From Big Social

Why Subscription Models Will Make Us Unsubscribe From Big Social

Social media has come under increased scrutiny in the past 12 months with consumers and creators alike looking for viable alternatives to connect with each other outside of the ‘big social’ giants.

Benji Vaughan
Benji Vaughan 11 September 2020
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Tech-Clash Opportunities for Brands Post Covid

Tech-Clash Opportunities for Brands Post Covid

Fueled by GDPR and conspiracy theories that Mark Zuckerburg et al. are listening to our personal conversations, perhaps even guiding them, there has been much talk about the fightback against technology.

Jenny Stanley
Jenny Stanley 9 September 2020
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How to Make an Ebook for Lead Generation

How to Make an Ebook for Lead Generation

The Ebook has been one of the most used tactics in inbound marketing to attract leads. By proposing a fair exchange, where the brand offers rich content and receives information from the lead, the ebook serves as a...

Blogger Cage
Blogger Cage 9 September 2020
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Embracing a Radical New Approach to the Retail Experience

Embracing a Radical New Approach to the Retail Experience

Few brands achieve lasting success without making a genuine connection with their customers. Understanding what motivates and inspires people is key to creating this connection, as is adapting to what they need in a...

Kirsten Ward
Kirsten Ward 8 September 2020
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No More Silence, No More Hollow Words - Why Brands Need to Find Something to Stand For

No More Silence, No More Hollow Words - Why Brands Need to Find Something to Stand For

Brands can’t have it both ways. If they want to be prominent in our lives, to evoke warm feelings, to attract our money, they need to make a real and positive contribution to society. And in a world full of burning...

Jenny Stanley
Jenny Stanley 3 September 2020
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How to Leverage Your Video Content For Brand Building

How to Leverage Your Video Content For Brand Building

Building a brand is about creating a story. In today’s world, the best medium for telling stories is through video content. Words and pictures alone cannot convey the same message that a poignant video can. With a...

Adrian Brito
Adrian Brito 27 August 2020
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Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

An unexpected outcome of Covid-19 on the advertising industry is the effect it has had on platform automated optimisations. Facebook and Google have fine-tuned their algorithms based on years of historical consumer...

Luke Judge
Luke Judge 21 August 2020
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Visual Content: The Impact it Generates on Your Content Marketing Efforts

Visual Content: The Impact it Generates on Your Content Marketing Efforts

When we think of the content that grabs our attention the most, it is visual. It is engaging, appealing, informative and can take your marketing efforts to a whole new level. Let’s learn how visual content impacts...

Digital Pieces Team
Digital Pieces Team 18 August 2020
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Less, But Better in the Noisy World of Advertising

Less, But Better in the Noisy World of Advertising

Why we do what we do, how we do it, and how doing less can still bring about great results.

Matthew Soakell
Matthew Soakell 17 August 2020
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8 Tips on Choosing the Top Online Marketing Company

8 Tips on Choosing the Top Online Marketing Company

Choosing a digital marketing company is an important decision that a business owner needs to take. The best company can influence the leads for your business and handle the competition. When deciding, review the cost...

Ais Technolabs
Ais Technolabs 14 August 2020
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Why Marketeers Can no Longer Rely on Their Own Data

Why Marketeers Can no Longer Rely on Their Own Data

Elliot Holding, cloud account manager at Cloud Technology Solutions, looks at why collaboration is key for a truly data-driven marketing strategy.

Elliot Holding
Elliot Holding 14 August 2020
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Community Advertising is Back in Fashion – Here's Why

Community Advertising is Back in Fashion – Here's Why

When it comes to media buying, knowing where to find and target your audience can be tough. All too often advertisers assume the best approach is to buy ad space from well-known publishers to be able to deliver...

Paps Shaikh
Paps Shaikh 12 August 2020
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How to Use Data to Steer Your Marketing Spend

How to Use Data to Steer Your Marketing Spend

Data is used to define marketing strategies and achieve results brands are looking for. Here are four tips to unlock your data and increase conversions.

Valerie Lalonde
Valerie Lalonde 4 August 2020
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My Top 5 SEO Tools in 2020

My Top 5 SEO Tools in 2020

A successful SEO strategy requires input from multiple sources and a wide range of digital tools. These tools provide valuable insight into the performance of your SEO strategy as well as showing you the opportunities...

Jack Kennedy
Jack Kennedy 3 August 2020
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The Global Influencer Marketing Podcast

The Global Influencer Marketing Podcast

The Branded Content Marketing Association produce a regular podcast from around the world on influencer marketing presented by global head of influencer marketing Gordon Glenister.

Gordon Glenister
Gordon Glenister 31 July 2020
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The Importance of Predictive Analytics in the Era of Digital Marketing

The Importance of Predictive Analytics in the Era of Digital Marketing

Predictive analytics is not a new thing in the digital marketing space. Predictive analytics tools analyzing tons of data and converting it into insights to help businesses maximize their revenue. These algorithms are...

Richa Pathak
Richa Pathak 30 July 2020
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Peer-to-Peer Partnerships can Help us Thrive, in a Pandemic and Beyond

Peer-to-Peer Partnerships can Help us Thrive, in a Pandemic and Beyond

If there’s an upside to the current pandemic, it might be our newfound ability to collaborate more effectively, even when remote from one another. Through Teams, Zoom or WhatsApp, we have been obliged to...

Daisy-Blue Tinne
Daisy-Blue Tinne 29 July 2020
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How To Build An Inbound Marketing Strategy Powered by Video

How To Build An Inbound Marketing Strategy Powered by Video

An effective inbound marketing strategy hinges on knowing what concerns and values drive your targets and developing content tailored to that. And a video-based strategy to follow your leads through their buying cycle...

Victor Blasco
Victor Blasco 27 July 2020
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How to Transmit Brand Identity Correctly: Practical Guide

How to Transmit Brand Identity Correctly: Practical Guide

When we talk about brand identity, we refer to the set of features that define the values ​​and mission of your business. These are transmitted through company logos, product designs, and business ethics. Each of...

Blogger Cage
Blogger Cage 24 July 2020
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The Importance of Strong Web Design for Your SEO

The Importance of Strong Web Design for Your SEO

When it comes to your SEO strategy it’s often tactics such as keyword research, meta data, link building, and content production that come to mind. Web design is often overlooked and considered more important for user...

Jack Kennedy
Jack Kennedy 23 July 2020
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5 Reasons Why Digital Marketing is Important for Your Business

5 Reasons Why Digital Marketing is Important for Your Business

Nowadays, we live in a world that is almost completely been digitized. Businesses of all shapes and sizes cannot even imagine reaching success without operating online. That said, the online market has grown...

Mitesh Patel
Mitesh Patel 23 July 2020
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Why Use Google Ads to Promote Small Business?

Why Use Google Ads to Promote Small Business?

Google Ads is one of the most effective advertising platforms for businesses, with a productive enhancement to make a brand impression. As per the past records of 2018, Google made a revenue of $79.38 billion only...

Akash Soni
Akash Soni 22 July 2020
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How to Rank a Brand New Website on Google and Other Search Engines

How to Rank a Brand New Website on Google and Other Search Engines

In a world where your website is quickly becoming your number one salesman and your online presence is the most important asset to your business, it is no surprise that SEO is a buzzword within digital marketing that...

Jack Kennedy
Jack Kennedy 21 July 2020
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Reasons Why Your Business Would Benefit From a Corporate Video

Reasons Why Your Business Would Benefit From a Corporate Video

Video content is undoubtedly one of the most popular forms of content in the world, in fact, according to a recent study from Smart Insights, it is predicted that people will spend 100 minutes a day consuming online...

Richard Pinches
Richard Pinches 20 July 2020
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Marketing is Just an Extra Expense I Don’t Need….Isn’t it?

Marketing is Just an Extra Expense I Don’t Need….Isn’t it?

Marketing departments and marketing agencies always seem to be the first to get cut from budgets when times are tough. As marketing generates sale opportunities, this would seem counterproductive, especially when...

Jack Kennedy
Jack Kennedy 20 July 2020
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