Digital Pieces Team
Digital Pieces Team 18 August 2020

Visual Content: The Impact it Generates on Your Content Marketing Efforts

When we think of the content that grabs our attention the most, it is visual. It is engaging, appealing, informative and can take your marketing efforts to a whole new level. Let’s learn how visual content impacts digital marketing.

In the world of digital marketing, content is king. But today, words aren’t sufficient to generate more traffic or boost your SEO efforts. If you want to delight, inform and engage your audience, you need to go a step further by incorporating visually appealing content.

In order to dominate various social media and content marketing platforms, it has become almost mandatory for all digital experts to add visual elements like images, videos, infographics, etc. on these platforms. You can say that a content marketing campaign is just incomplete without the use of interactive visuals.

Well, the reason behind the psychology of visual content is simple – it can grab the audience’s attention instantly.

According to a report, the human brain processes visuals 60,000 times much faster than any text.

By the means of this article, we would like to discuss why visual content is important and what visual elements can be incorporated in your content marketing strategy.

Why Visual Content is Important

Generally speaking, a picture is worth a thousand words because it possesses a great way to convey a story in an engaging and direct way. This is one of the reasons why visual content serves as the crucial success factor for social media marketing. Just stay relevant to your brand while creating visuals and as a result, you can leverage your marketing objectives.

According to a study, tweets with images received 89% more favourites, 18% more clicks and 150% more re-tweets.

The right use of visuals in your content can certainly help you stand out from the crowd. As visuals trigger reactions, they produce a stronger impact than any other type of content. Scientifically, visual stimuli and emotional responses are linked together in our brain where they generate reactions and make memories. Thus, visuals are easy to process and memorise.

In a nutshell, what is so fascinating about visual content is that people do not hesitate to share it if it’s meaningful and relevant. Therefore, it can be utilised as a huge asset by businesses and marketers to draw a sharing response from the audience.

Now, that we know why visual content is important, let’s discuss what visual elements can be incorporated in your content marketing strategy!

1. Incorporate quality images

Images are always attention-grabbing, so make no excuses here. When in doubt, you can create images to break up your content. As long as you choose high-quality images that are relevant to your content, they can only do great things for your marketing. Just make sure your image sizes are optimised for the web to prevent irritatingly slow loading speed on the user end. Also, you can accompany images by words to let people know what your content is about. By doing this, users will be able to make decisions whether they want to read it or not.

2. Place interactive infographics

Infographics are very good for simplifying complex processes or highlighting important statistics. When used as per UI UX trends, such graphics tend to deliver a solid performance and engagement on the audience’s mind. Plus, if you want to go the extra mile, you can even create animated infographics to enhance user engagement.

3. Go with GIFs and memes

GIFs and memes are trending visuals because they are easy to consume, making them ideal when you’re trying to convey a specific emotion or feeling through your content. For social media marketing, they are a very useful form of visuals where you can add a casual touch of humour to your content.

4. Don’t forget adding videos

Video is one of the most engaging visuals where it has a reputation for boosting content’s performance by considerable measures. Your audience wants to see more video content from your end that is why you should opt for original video content. However, embedding relevant videos published by other companies is also a good idea but remember to give them credit where it’s due.

Final words

The world is continuously becoming more visual day by day. With more than 3 billion images shared in a single day, online companies are doing their best to boost their content marketing efforts to attract a broader audience. By using compelling visual elements, you can expect greater results from your digital marketing. Simply focus on your visual content and find out which one works better for your content marketing strategy.

What do you think? Do share your thoughts.

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