2024 - Digital Doughnut

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Innovating Insurance with Marketing AutomationThe insurance sector, historically grounded in tradition, is experiencing a digital shift with marketing automation at its core. Artificial Intelligence (AI) optimises routine tasks, crafts personalised campaigns, and...

                Andrew Addison
                19 January 2024
            
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Infographic: The State of Website Accessibility 2024New research from Crownpeak in partnership with Digital Doughnut sister company London Research explores the drivers of investment in website accessibility and the methods companies are using to test their digital...

                Linus Gregoriadis
                18 January 2024
            
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CRO and Content: Driving Engagement and GrowthThere’s a special synergy between Conversion Rate Optimisation (CRO) and compelling content - a dynamic duo for brands across both B2B and B2C. At the heart of this symbiotic relationship lies the profound impact they...

                Candyspace Media
                17 January 2024
            
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SEO and Paid Search Predictions for 20242023 was a big year in search marketing with the expansion of AI and multiple algorithm updates from Google. 2024 looks set to be even more eventful. Here are our predictions on what to expect from SEO and Paid Search...

                Sherin Malick
                15 January 2024
            
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2024 Will Be the Year That Supercharges Revenue TeamsNow 2023 has drawn to a close, thoughts turn towards the business landscape for the year ahead. But what will 2024 have in store? Will 2023 leave an indelible mark? Will we see the emergence of new trends across the...

                Hendrik Isebaert
                12 January 2024
            
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Cognitive Recognition in Social MediaSocial media marketing is the driving force in most marketing strategies. You’re probably posting to social media every day, using your links as bait to lure the reader to your site in some form or fashion. But, for...

                Anna Fox
                11 January 2024
            
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Augmented Reality: Transforming the Advertising LandscapeAugmented Reality (AR) reshapes advertising by blending digital elements with the real world, offering an interactive, immersive experience. This article explores AR's transformative role in advertising, from...

                Sanjay Singhania
                10 January 2024
            
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Podcast – Interview with Jeff Lunsford as CEO and President, TealiumPart of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Jeff Lunsford as CEO and...

                Russell Goldsmith
                9 January 2024
            
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6 Digital Marketing Analytics Tips That Will Get You Closer To Your CustomersTo measure your digital marketing efforts and make data-driven decisions, you need to interpret data and find trends. Here are six tips for getting started with digital marketing analytics.

                amin amin
                20 November 2023
            
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From Automation to Personalization: Harnessing the Power of AI in Digital AdvertisingDelve into the exciting world of AI-powered advertising, exploring its potential to revolutionize how brands connect with their target audiences. 

                Gloria Hayes
                4 May 2023
            
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