Article

Candyspace Media
Candyspace Media 17 January 2024

CRO and Content: Driving Engagement and Growth

There’s a special synergy between Conversion Rate Optimisation (CRO) and compelling content - a dynamic duo for brands across both B2B and B2C. At the heart of this symbiotic relationship lies the profound impact they have on increasing engagement, encouraging repeat visits, and unlocking new avenues for revenue growth.

Increase engagement through SEO and tailored content

Research shows that 81% of retail shoppers embark on their purchasing journey by researching products through search engines. This statistic underscores the critical role of Search Engine Optimisation (SEO) in drawing traffic to a website. CRO steps in not only to optimise content for search engines but also to tailor it to the right audience. 

By examining key metrics such as retention rate, average views, shares, and comments, businesses can identify elements within their content that could benefit from CRO enhancements. This data-driven approach ensures that the content is not just discoverable but also resonates with the audience, increasing overall engagement.

Encourage repeat visits through targeted optimisation

The success of content hinges on its relevance, trustworthiness, and timeliness. Analysing the content preferences of first-time visitors, coupled with leveraging first-party data profiles, allows businesses to create personalised content recommendations that are more likely to keep visitors engaged and increase their likelihood of converting. 

Additionally, CRO can be used to test and optimise the layout, design, and functionality of a website to improve the user experience and encourage repeat visits. Simple tweaks to the checkout flow for example can provide exponential returns. 

Unlock new avenues for revenue growth

By combining CRO and focussed approach to content marketing, businesses can create a powerful engine for driving revenue growth. CRO can help to identify and address areas where potential customers are dropping off, while content marketing can be used to nurture leads and convert them into customers.

The dynamic duo together can lay the foundation for sustainable growth by fostering repeat visits and maximising revenue through strategic subscription models;  deployed together they create a powerful engine for driving business success.

Discover how CRO can help your business to grow in our latest report, Getting the most out of CRO.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
McDonald's: the History and Evolution of a Famous Logo

McDonald's: the History and Evolution of a Famous Logo

McDonald's logo is one of the most recognizable in the world. What does the logo of this brand mean, how did it evolve and what is the secret to the success of McDonald’s fast food network?

Anna Kuznetsova
Anna Kuznetsova 24 October 2019
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more