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From Forming to Norming: How Brands are Getting to Know Newly Established Neighbourhoods

From Forming to Norming: How Brands are Getting to Know Newly Established Neighbourhoods

Paps Shaikh is the Commercial Director at Nextdoor, the online neighbourhood network. In this feature he writes about how a record year for home moves will change neighbourhoods and impact hyper-local marketing.

Paps Shaikh
Paps Shaikh 23 February 2022
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Why Do DAM Systems Need Metadata Management for Peak Performance?

Why Do DAM Systems Need Metadata Management for Peak Performance?

This article showcases the importance of metadata management in a digital asset management (DAM) system to ensure an overall consistency in an organization’s entire data ecosystem.

Vandana Singal
Vandana Singal 22 February 2022
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A Window in 2022: The Next Year for OOH

A Window in 2022: The Next Year for OOH

Say goodbye to 2021! An exhausting year dominated by terms like ‘vaxxed’, ‘hybrid work’, ‘The Great Resignation’ and ‘NFT (non-fungible token)’. Terms that highlight how the pandemic continued to reshape the global...

Digital Doughnut Contributor
Digital Doughnut Contributor 22 February 2022
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More Personalised, More Responsive, More Joined-Up – the Priorities for Financial Services Marketing in 2022

More Personalised, More Responsive, More Joined-Up – the Priorities for Financial Services Marketing in 2022

As the UK takes off its masks and steps tentatively into the post-pandemic era, financial services marketers are focusing on more personalisation, greater responsiveness to customer needs, and joined-up omnichannel...

Michael Nutley
Michael Nutley 22 February 2022
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Key Drivers of Customer Experience - An Analysis of 5 Million Feefo Customer Reviews

Key Drivers of Customer Experience - An Analysis of 5 Million Feefo Customer Reviews

An AI-driven study of millions of customer reviews has revealed the most important drivers of customer sentiment across eight business sectors.

Linus Gregoriadis
Linus Gregoriadis 21 February 2022
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Top 10 Social Media Sites and Apps For 2022 and Beyond

Top 10 Social Media Sites and Apps For 2022 and Beyond

Here’s a list of the best social media websites and mobile apps you must consider prior to your plan for social media application development or forming your marketing strategy.

Mayur Panchal
Mayur Panchal 21 February 2022
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Success in the World of Ecommerce: A Roadmap for Small Businesses in 2022

Success in the World of Ecommerce: A Roadmap for Small Businesses in 2022

When the Covid-19 pandemic struck in 2020, no one felt the shock like small businesses. Put simply, larger companies and corporations had the financial infrastructure in place to survive pandemic pressures. Whilst...

Elle Nadal
Elle Nadal 21 February 2022
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Future of Production: Why AI Delivers Video Viewers Want to Watch

Future of Production: Why AI Delivers Video Viewers Want to Watch

Video is the advertising 'medium of the moment' is an insight that probably won’t shock you, given viewing figures for YouTube and TikTok. What might be surprising, though, is the speed at which it’s starting...

Caitlyn Hennessey
Caitlyn Hennessey 18 February 2022
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Podcast - Interview with Kabir Shahani, CEO and Co-Founder of Amperity

Podcast - Interview with Kabir Shahani, CEO and Co-Founder of Amperity

Part of our special series of episodes that we're recording in partnership with the European PR Agency, Tyto, and their own Without Borders podcast, this interview is with Kabir Shahani, CEO and Co-Founder of...

Russell Goldsmith
Russell Goldsmith 18 February 2022
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How Brands Can Win the Trust of Gen Z

How Brands Can Win the Trust of Gen Z

Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. As a trained scientist, I am obsessed with experimentation, empiricism and...

Jeremy King
Jeremy King 17 February 2022
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Reflection on Digital 2021

Reflection on Digital 2021

What have we learned from business leaders, brands, and industries about marketing, customer experience, and digital transformation? In many aspects, the year 2021 seemed like a continuation of the year 2020. The...

Faizan m. Syed
Faizan m. Syed 17 February 2022
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Rise of the Enterprise Data Storytellers

Rise of the Enterprise Data Storytellers

Data is the most valuable asset of any organization today. Have you thought of the last 24 hours in a typical business day without working on data or a dashboard as a digital business professional?

Dr.Venkatesh Raman
Dr.Venkatesh Raman 16 February 2022
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Five Digital Marketing Trends You Need to Know in 2022

Five Digital Marketing Trends You Need to Know in 2022

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share.

Desiree Gullan
Desiree Gullan 16 February 2022
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Infographic: Impact of Trustpilot Ratings and Reviews in Advertising

Infographic: Impact of Trustpilot Ratings and Reviews in Advertising

London Research recently partnered with Trustpilot to survey 5,000 consumers - including 1,000 in the US - to measure the effect of harnessing Trustpilot ratings and reviews in advertising. This infographic summarises...

Linus Gregoriadis
Linus Gregoriadis 15 February 2022
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Top 11 SEO Skills That Marketers Should Know About in 2022

Top 11 SEO Skills That Marketers Should Know About in 2022

SEO is an intrinsic and unnegotiable part of any successful content strategy. Most SEO marketers might feel a bit stagnant after getting their badge as SEO professionals. Up-gradation is the key strategy for survival...

Priya Kumari
Priya Kumari 15 February 2022
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13 Best Ways to Increase Sales for Your SaaS Business in 2022

13 Best Ways to Increase Sales for Your SaaS Business in 2022

Increasing sales for your SaaS business doesn't have to be a hassle. That is why having a carefully thought out sales strategy is essential to having a successful business. Reading through this post, you will find...

Irina Weber
Irina Weber 15 February 2022
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How to Develop Your Own Social Media Application

How to Develop Your Own Social Media Application

You may be asking yourself questions such as "How is it possible to develop an app like Instagram?", "What is the key to the success of an app?" "How to make it unique?". If your answer...

Andrew Gromenko
Andrew Gromenko 14 February 2022
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White Label DSP is Better Than Self-Serve DSP

White Label DSP is Better Than Self-Serve DSP

Many people often raise the discussion as to what DSP is better, white label, or self-serve. There is also a misconception that these two could actually be basically the same. 

Vivian Atwater
Vivian Atwater 14 February 2022
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How to Efficiently Manage Your Outsourced Marketing Team

How to Efficiently Manage Your Outsourced Marketing Team

Outsourcing your marketing initiatives comes with several benefits. Even large organizations have to hire external agencies to handle specific marketing campaigns. However, you’ll need an efficient strategy to ensure...

Grace Morris
Grace Morris 11 February 2022
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What Data Clean Rooms Are All About

What Data Clean Rooms Are All About

Increasing privacy restrictions and deprecation of cookies warrant marketers to innovate and thoughtfully use customer data for audience activation and media measurement. Brands have been collecting and building...

Pranav Patil
Pranav Patil 11 February 2022
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Core Web Vitals: How Google's New Ranking Factors Affect Search Performance

Core Web Vitals: How Google's New Ranking Factors Affect Search Performance

Online visibility is the most crucial factor in the world of modern marketing. It is assessed by the position of a webpage on the topmost search results for a query. Given the importance of search performance for...

Vaibhav Kakkar
Vaibhav Kakkar 10 February 2022
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Artificial Intelligence vs Machine Learning vs Deep Learning: New Advancement Ethics

Artificial Intelligence vs Machine Learning vs Deep Learning: New Advancement Ethics

AI vs ML vs DL: Every new technology or innovation brings with it a plethora of job opportunities. In the period of Covid-19, we have seen that technology is constantly evolving, and with it, a plethora of new prospects.

yugasa software
yugasa software 10 February 2022
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5 B2B Marketing Trends 2022

5 B2B Marketing Trends 2022

B2B marketing has changed rapidly over the last few years with many new trends emerging in the wake of the Covid-19 pandemic. While the first year of the pandemic saw many marketing budgets unchanged or even reduced...

Carrie Mok
Carrie Mok 9 February 2022
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How to Validate International Customer Addresses in Ecommerce?

How to Validate International Customer Addresses in Ecommerce?

The online market is a global one. Yes, there are countries that prohibit certain types of commercial transactions, but that shouldn't stop you from selling internationally. There are some special circumstances to...

Kenny Tripura
Kenny Tripura 9 February 2022
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What are the Security and Risk Management Trends for 2022?

What are the Security and Risk Management Trends for 2022?

As we have stepped into yet another new year 2022, cloud security and trends will continue to define the foreseeable future. In general, the cloud is considered to be more secure than other on-premises technology...

Priya Kumari
Priya Kumari 8 February 2022
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