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What Are the Top 5 B2B Marketing Trends for 2022?

What Are the Top 5 B2B Marketing Trends for 2022?

The past couple of years have been catastrophic for B2B marketers, especially due to the unprecedented conditions that erupted during the pandemonium. With many of us having navigated an unnatural horror pandemic over...

Priya Kumari
Priya Kumari 10 March 2022
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Social Media Marketing: Drive Your Business With Creativity in 2022

Social Media Marketing: Drive Your Business With Creativity in 2022

Social media needs both plans and creativity to flourish as a platform. If you want to excel in your business with social media marketing, here's what you need to focus on.

Bikroy Bangladesh
Bikroy Bangladesh 10 March 2022
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Majority of B2B Advertising is ‘Ineffective’

Majority of B2B Advertising is ‘Ineffective’

Recently, new research done by LinkedIn B2B Institute and System1 has revealed that 75% of B2B brands are unable to create advertising campaigns that lead to long-term growth. Such findings have surfaced only recently...

Melissa Mauro
Melissa Mauro 9 March 2022
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Porky Polls: People Lie in Surveys, So How Do You Get to the Facts?

Porky Polls: People Lie in Surveys, So How Do You Get to the Facts?

How many times have you embellished your answer when a survey asks how regularly you exercise or how many units of alcohol you drink per week? When it comes to market research, and surveys in particular, how do you...

Matt Hay
Matt Hay 9 March 2022
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International Women’s Day 2022: Business Leaders Offer Their Thoughts on How We Can Break the Bias

International Women’s Day 2022: Business Leaders Offer Their Thoughts on How We Can Break the Bias

With today being International Women’s Day, female tech executives address how businesses in tech can encourage diversity and inclusion and ultimately break through biases.

Technology Experts
Technology Experts 8 March 2022
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Understanding Your Customer Before Diving Into the Metaverse

Understanding Your Customer Before Diving Into the Metaverse

When we asked 3,000 consumers across the UK, “would you like to shop for your favourite brands and products in the Metaverse?” - the response was varied to say the least. While that’s not to say that the virtual world...

Gemma Banks
Gemma Banks 8 March 2022
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How Can Direct Mail Automation Help Streamline Your Business?

How Can Direct Mail Automation Help Streamline Your Business?

Direct mail automation enables the integration of direct mail into the rest of your business automation tools, initiates campaigns, and eliminates the manual process involved.

Kenny Tripura
Kenny Tripura 8 March 2022
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Power Your Community Strategy with the Periodic Table of Community Strategy

Power Your Community Strategy with the Periodic Table of Community Strategy

Here are the most important considerations in online community strategy distilled into a quick reference visual model - the Periodic Table of Community Strategy.

Michelle Goodall
Michelle Goodall 7 March 2022
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Decoding the Significance of Intent Data for B2B Marketers

Decoding the Significance of Intent Data for B2B Marketers

Intent data reflects online users' explicit business interests. Intent data is one of today’s top buzzwords in marketing. But what is intent data, and what are the key benefits of using it? In this post, we'll...

Priya Kumari
Priya Kumari 7 March 2022
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Has TikTok Cancelled the Family Recipe? 10 Massive Food Trends Right Now

Has TikTok Cancelled the Family Recipe? 10 Massive Food Trends Right Now

Forget grandma’s old recipe book, today’s cooks turn to TikTok for inspiration! From CBD cooking to home-grown ingredients, food and drink are catering to the new, conscious consumer, while digital dining is changing...

Matt Hay
Matt Hay 7 March 2022
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Podcast – Interview with Industry Experts on the Future of Retail and D2C Marketing

Podcast – Interview with Industry Experts on the Future of Retail and D2C Marketing

The first episode in a new series of the csuite podcast called ‘Marketing Futures’, produced in partnership with SAP. Guests from Stitch Fix, Bravissimo and SAP talk about the changing face of the retail landscape...

Russell Goldsmith
Russell Goldsmith 4 March 2022
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Key Effective Ways to Reduce the AWS Cloud Cost

Key Effective Ways to Reduce the AWS Cloud Cost

Effective ways to adopting the best practices of cloud cost optimization to reduce AWS cloud costs for organizations.

Mehak Narula
Mehak Narula 4 March 2022
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Why the Digital Era Isn’t the End for Print Marketing

Why the Digital Era Isn’t the End for Print Marketing

Digital marketing continues to grow in this new age of online transactions and endless social media streams. Whether it’s seeing a targeted advert among your Google searches or an engaging competition for you to take...

Kintija sLUKA
Kintija sLUKA 3 March 2022
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The Remote Working Threat to CX – and How to Fix it

The Remote Working Threat to CX – and How to Fix it

Recent research conducted by integrated communications provider Adare SEC has revealed that 80% of corporate decision-makers believe that remote working is damaging the customer experience. Why? Because remote staff...

Allan Rowan
Allan Rowan 3 March 2022
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Decoding Keyword Difficulty in SEO

Decoding Keyword Difficulty in SEO

Keyword difficulty is expressed as the percentage of all online documents which contain your search term or its close variants. In technical terms, it is the percentage of websites with your target keyword in their...

Priya Kumari
Priya Kumari 2 March 2022
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Why These Easter Marketing Strategies Could Produce Egg-Cellent Results!

Why These Easter Marketing Strategies Could Produce Egg-Cellent Results!

Spring is in the air, and that means that Easter is just around the corner. It is now one of the biggest retail opportunities of the year for many, and there is a lot that can be done to help businesses capitalise on...

Adele Thomas
Adele Thomas 2 March 2022
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Minimum Viable Product (MVP) Examples for 2022

Minimum Viable Product (MVP) Examples for 2022

These are reasons why any venture should test their ideas, to analyze the reaction of users by creating minimum viable products. For more information read this post to discover a few examples of a minimum viable...

Rajneesh Kumar
Rajneesh Kumar 1 March 2022
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What are the Pros and Cons of Metaverse Technology?

What are the Pros and Cons of Metaverse Technology?

Now that virtual events have become an indispensable part of our lives, one new concept that has recently emerged is that of the Metaverse. It became popular after the social media giant Facebook announced to change...

Alyssa Joshua
Alyssa Joshua 1 March 2022
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How Conversational Marketing Builds Enduring Relationships with Customers

How Conversational Marketing Builds Enduring Relationships with Customers

Today’s customers want it all—excellent service, quality products and solutions, and brands that engage with them in a relatable manner. A Microsoft study shows that 54% of global consumers have higher customer...

Desiree Gullan
Desiree Gullan 28 February 2022
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6 of the Most Famous Social Networks That Connect People

6 of the Most Famous Social Networks That Connect People

Is it worth investing your time and money into Facebook app development? Spend half your social media budget on Facebook and the other half on YouTube and LinkedIn, if that makes sense?

Tracy Shelton
Tracy Shelton 28 February 2022
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Flip Your Customer The BiRD – The Missing Link Between Branding and Profit

Flip Your Customer The BiRD – The Missing Link Between Branding and Profit

Historically marketers have treated branding as a funneling process. They took in huge amounts of information, sifted through it, analyzed it, argued about it and finally, out from the bottom of the funnel popped a...

Tom Martin
Tom Martin 25 February 2022
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What Makes MDM the Ultimate Vehicle for Digital Transformation?

What Makes MDM the Ultimate Vehicle for Digital Transformation?

Master data management is the key to leverage data, new applications, and data sources. It is the critical component of a modernized data strategy required for digital transformation.

Rakesh Kumar
Rakesh Kumar 25 February 2022
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How is Artificial Intelligence (AI) Changing the Realm of SEO?

How is Artificial Intelligence (AI) Changing the Realm of SEO?

As marketers, you must introspect whether your search engine marketing strategy is based on industry-wide best practices. Are you confused because you're not getting the results that you want or are not getting...

Priya Kumari
Priya Kumari 24 February 2022
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The Covid Effect Revealed: The Impacts on In-House Marketing

The Covid Effect Revealed: The Impacts on In-House Marketing

49% of European in-house teams are working remotely full time, 67% of brands have increased their digital marketing initiatives, 48% report that the demand for content has increased and 97% of respondents have moved...

Harry hgd
Harry hgd 24 February 2022
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Strategies and Tools to Boost SEO for React Apps

Strategies and Tools to Boost SEO for React Apps

Peek through the essential attributes of SEO and learn about some strategic approaches and tools that will help you to improve SEO for React Apps.

Shelly Megan
Shelly Megan 23 February 2022
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