Article

Linus Gregoriadis
Linus Gregoriadis 15 February 2022

Infographic: Impact of Trustpilot Ratings and Reviews in Advertising

London Research recently partnered with Trustpilot to survey 5,000 consumers - including 1,000 in the US - to measure the effect of harnessing Trustpilot ratings and reviews in advertising. This infographic summarises how Trustpilot content can help businesses by making ads more persuasive, engaging and trustworthy.

According to the research, almost two-thirds of US consumers agree a good Trustpilot score makes them more likely to trust a brand. This is just one of the key findings outlined in the infographic below.

A survey-based research technique called MaxDiff was used to quantify consumer preferences when shown different combinations of advertisements for a fictional company called Connect.  

Similar research is also available for the UK, Netherlands, Germany and Italy, and can be accessed via this article

LR_Trustpilot_The-Value-of-Ratings-and-Reviews_Infographic_US.jpg

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