Articles - December 2020 - 2020

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Predictions 2021: Digital Marketing

Predictions 2021: Digital Marketing

2020 has been a year of accelerated digital transformation for practically all organizations.

Rebekka Topholm
Rebekka Topholm 12 January 2021
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Importance of Social Media Marketing For Business in 2021

Importance of Social Media Marketing For Business in 2021

Traditionally, business owners find difficulty in promoting their services and products among people. While in today’s world, social media has become a powerful weapon to convey your message to people. Also, it is...

Angelina Gil
Angelina Gil 11 January 2021
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Predictions 2021: Content Management

Predictions 2021: Content Management

With the most business disruptive year soon behind us it becomes time to see what 2021 will bring.

Rebekka Topholm
Rebekka Topholm 11 January 2021
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PIM Predictions For 2021 That Will Drive Your Business Forward

PIM Predictions For 2021 That Will Drive Your Business Forward

Product information management (PIM) is the foundation of a modern ecommerce strategy. In an increasingly AI-driven world, the ability to structure and expose your product data to AI-facing applications will be a...

Rebekka Topholm
Rebekka Topholm 8 January 2021
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Why Brands Use Social Media Marketing And What Are The Advantages?

Why Brands Use Social Media Marketing And What Are The Advantages?

Social media marketing has become a kind of secret marketing weapon for businesses. Many companies and brands are using social media to connect to their ideal customers more relevantly and directly rather than...

Usman Raza
Usman Raza 7 January 2021
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Top 5 Ecommerce Predictions for 2021 

Top 5 Ecommerce Predictions for 2021 

2020 has in many ways been a globally changing year, and as the year is coming to an end, it is time to reflect and predict future ecommerce trends.

Rebekka Topholm
Rebekka Topholm 6 January 2021
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Why Unique Content is More Important for Your Site

Why Unique Content is More Important for Your Site

Unique and good quality content is especially important for a website, and there must be no doubt about it. There are many reasons why unique content is considered to be an important part of SEO, and your website and...

Ryan Kotani
Ryan Kotani 5 January 2021
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How Slow Website Performance Affects Conversion Rates

How Slow Website Performance Affects Conversion Rates

This article is about slow websites and how loading speeds can affect conversion rates. Then we are going to take a look at the ideal loading speed that will increase your chances of getting conversions. And finally...

Frank Garnett
Frank Garnett 4 January 2021
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Podcast - Interview with Mike Massaro, CEO, Flywire

Podcast - Interview with Mike Massaro, CEO, Flywire

Part of our special series of episodes that we're recording in partnership with the European PR Agency, Tyto, and their own Without Borders podcast, this interview is with Mike Massaro, CEO, Flywire.

Russell Goldsmith
Russell Goldsmith 4 January 2021
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Why Do Small Businesses Need Local SEO in 2021?

Why Do Small Businesses Need Local SEO in 2021?

It is almost 2021, and it's crucial to know the best performing online marketing platforms for your small business to drive the best and efficient business results. Here are the reasons why small businesses need...

Digital Doughnut Contributor
Digital Doughnut Contributor 1 January 2021
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Innovative Tech Leaders Share Their Predictions for the New Year

Innovative Tech Leaders Share Their Predictions for the New Year

How can we plan ahead at a time that consistently invalidates our capacity to foresee the future? This is a question all businesses must face as they build towards 2021. While it may not be possible to predict every...

Digital Doughnut Contributor
Digital Doughnut Contributor 31 December 2020
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Significance of eWallet App Development and its Future

Significance of eWallet App Development and its Future

This is the era of digitalisation! People are using different advanced measures to enhance their way of living. The advancement in technology has resulted in the development of IoT based devices and various cloud...

Satyam Chaturvedi
Satyam Chaturvedi 30 December 2020
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Has Your Marketing Team Encountered These Zoom Mishaps?

Has Your Marketing Team Encountered These Zoom Mishaps?

A mistake that can be made during any type of meeting is having too many people invited to the room. The same holds true for Zoom and other virtual meetings. You should focus on only inviting people that need to be...

Patrick Bailey
Patrick Bailey 29 December 2020
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What to Look for in an ERP Software Development Company

What to Look for in an ERP Software Development Company

The ERP solution you want to develop for your business should be able to accommodate the required functionality, account for the industrial metrics, and be proficient enough to support the business in the near and...

Digital Doughnut Contributor
Digital Doughnut Contributor 29 December 2020
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Customer Engagement Through Product Data - Helping a Cooker Tell Stories

Customer Engagement Through Product Data - Helping a Cooker Tell Stories

If you currently have a mental image of a cooking range perched on a stool, storybook open and alongside a child tucked into bed in rapt attention – this isn’t quite what we mean.

Lucy Campbell-Woodward
Lucy Campbell-Woodward 28 December 2020
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5 Effective Ways to Run a Productive Teleconference 

5 Effective Ways to Run a Productive Teleconference 

Teleconferencing has become a common medium of communication in a post-Covid-19 world. Let's have a look at the five best tips to effectively run a successful teleconference.

Joydeep Bhattacharya
Joydeep Bhattacharya 25 December 2020
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B2B Marketing Strategies Implemented For B2C Ecommerce

B2B Marketing Strategies Implemented For B2C Ecommerce

How the more effective B2B ecommerce marketing strategies can be implemented for B2C Ecommerce and how it will be helpful to improve the services.

alex paul
alex paul 24 December 2020
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7 Ways to Nail Your Reels and TikTok Marketing Strategy

7 Ways to Nail Your Reels and TikTok Marketing Strategy

There’s a new kid on the block when it comes to social media marketing, and it’s quickly surpassed its rivals as the most popular among the younger generations, aka Generation Z and, more recently, Millennials.

Adam Clark
Adam Clark 24 December 2020
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How to Use Video Content for Internal Communications in Your Company

How to Use Video Content for Internal Communications in Your Company

Video content is mostly used - and talked about - for marketing strategies and external communication purposes. However, companies are composed of humans too, and video provides a great channel to streamline important...

Victor Blasco
Victor Blasco 23 December 2020
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Go Customer - Centric

Go Customer - Centric

With netizens being privacy-wary and major browsers restricting third-party cookies, consumer brands find it increasingly difficult to gain access to consumer data from third parties. On the other hand...

Jenny Stanley
Jenny Stanley 23 December 2020
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Join The Dots For Compelling, Competitive Content

Join The Dots For Compelling, Competitive Content

When you consider how quickly businesses have to react today, it’s staggering to realise the barriers which many of them are up against. Despite contending with pricing that can change minute by minute, or stock...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 22 December 2020
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How To Turn Vending Machines Into Marketing Tools

How To Turn Vending Machines Into Marketing Tools

Marketing is essentially the art and science of getting the word out about your products. There are lots of ways you can do this. One of them is to put vending machines in places you couldn’t feasibly have a full...

Jamie-Leigh James
Jamie-Leigh James 22 December 2020
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Awakening the Value of Audience

Awakening the Value of Audience

Audience addressability has always been central to how publishers demonstrate their value to ad buyers and, as a result, it’s critical to how they protect their revenue streams. However, there are dramatic changes...

Zara Erismann
Zara Erismann 22 December 2020
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Digital Advertising and Gamification

Digital Advertising and Gamification

64% of people say they’ve been influenced to buy something by watching a video online. 52% of buying decisions can be traced back to Facebook. That was before the pandemic.

Jenny Stanley
Jenny Stanley 21 December 2020
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Building a Customer-Experience-Centric Ecommerce Platform

Building a Customer-Experience-Centric Ecommerce Platform

Strategically, there is no other way for development and growth in today’s ecommerce environment than to transform a business ecosystem to the headless, composable approach. It is not some fashionable new trend...

Ilse Lauwens
Ilse Lauwens 21 December 2020
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