Article

Patrick Bailey
Patrick Bailey 29 December 2020
Categories Social Media

Has Your Marketing Team Encountered These Zoom Mishaps?

A mistake that can be made during any type of meeting is having too many people invited to the room. The same holds true for Zoom and other virtual meetings. You should focus on only inviting people that need to be there. This can help to improve overall engagement, will make the process move more efficiently, and can result in a more productive call overall.

Due to the Covid-19 pandemic, less business than ever before is being handled in a face-to-face environment. Instead, a lot of business is being completed through the use of Zoom and other similar platforms.

This includes when a company is looking to market or sell their products and services to clients. While Zoom can be an effective tool, the use of it in the business world is still very new. There are several common mistakes that are made by marketing teams that should be avoided.

Not Having a Presentation

One mistake that should be avoided on a Zoom call is to not have a prepared presentation. Similar to when you would deliver a sales pitch in a client's office, you need to have a presentation ready to share.

Through the use of Zoom, you can share your screen or a document that can be viewed by anyone on the call. You should work with the whole team on the call to make sure everyone knows their part of the presentation. This will keep you organized and allow you to deliver a great pitch.

Inviting Too Many People to Zoom Call

A mistake that can be made during any type of meeting is having too many people invited to the room. The same holds true for Zoom and other virtual meetings. You should focus on only inviting people that need to be there. This can help to improve overall engagement, will make the process move more efficiently, and can result in a more productive call overall.

Not Engaging all Participants

When you are hosting a Zoom call, it is important to limit the number of participants to ensure everyone can be engaged in the conversation. However, even if you have an appropriately sized audience, it can still take some work to ensure that all people are engaged. Some ways that you can do this include addressing people by their name, asking questions, and encouraging other people in the audience to ask questions or provide other feedback.

Using Too Much

Another common mistake is using the program too much. A Zoom call can be a great way to replace a face-to-face meeting in this environment. However, it does not need to replace every form of communication that you would have. When you are following up, it can be just as effective to pick up the phone or send an email.

The use of Zoom in the business world is bound to continue growing. Due to this, companies should strive to find ways to incorporate technology more effectively. The result would be greater efficiency and engagement, which in turn can lead to an increase in sales and revenue.

Author Bio: Patrick Bailey is a professional writer mainly in the fields of mental health, addiction, and living in recovery. He attempts to stay on top of the latest news in the addiction and the mental health world and enjoys writing about these topics to break the stigma associated with them. If you want to find more articles by Patrick, you can find them on his personal blog or in Sunshine Behavioral Health.

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