2019 - Digital Doughnut

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5 Ways Marketing Teams Are Leading Business TransformationBusinesses have to keep improving in terms of skills, tools, and customer experience just to stay afloat. Read on to discover the five ways marketing teams are leading business transformation.

                David Miller
                25 June 2019
            
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Six Tips for Marketing Your CBD Brand on Social MediaWith the legal gray area that is marketing for CBD and cannabis, an increasing number of brands are turning to social media as the most effective part of the marketing mix to drive eyeballs to their content. However...

                Matthew Morgan
                24 June 2019
            
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Sober Revolution Comes to CannesSo can you do Cannes sober? The answer was a resounding - yes! Here are my top ten highlights from my three days of sober partying:

                Julia Smith
                24 June 2019
            
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The Customer Experience Economy Customers today are bombarded with brand messaging & enjoy an abundant choice of channels & products. This necessitates marketers to seek customer experience as a differentiator & to do that- it all begins...

                Amit Thapliyal
                24 June 2019
            
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15 Mind-Blowing Instagram Statistics for 2019 – InfographicDo you know how many people use Instagram? If not, you’re probably missing out on one of the world’s best online traffic sources. In 2018, Instagram managed to cross the one billion user milestone, and businesses all...

                Jeremy Camilloni
                24 June 2019
            
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Why Emails End up in Your Spam (And How to Improve Your Deliverability)Spam filtering is becoming more rigorous. Because spam filters are regularly changing to keep up with new technologies and types of spam messages, what can be delivered to the email inbox today might be spam tomorrow.

                Georges Fallah
                21 June 2019
            
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Optimise Hyperlocal SEO for MicroMomentsGoogle calls the moment when a searcher turns to their smartphone to find information about a place they want to go, a thing they want to do or a thing they want to buy, a micro-moment. Here's how to ensure you...

                saranya mvs
                21 June 2019
            
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Customer Data Maturity: a Seven-Stage ModelThis article discusses the launch of a new seven-stage customer data maturity model. It reveals results from a new customer data excellence survey undertaken by London Research and BlueVenn. Find out how companies...

                Linus Gregoriadis
                21 June 2019
            
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Getting Started with Social Media Marketing in 5 Easy StepsSocial media marketing (SMM) is one of the most cost-effective, engaging ways to spread the word about your business. That said, it can be daunting when you don't know where to begin. Don't worry - that's...

                Lauren Osselton
                21 June 2019
            
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Don’t Go to War with the Robots: How to Create a Paid Social Strategy for Your Retail BusinessIn April this year, global cosmetics brand Lush announced that it would close down its social media presence in the UK, citing the rising cost of social platforms, and a refusal to do battle with algorithms. However...

                Josh Wallin
                20 June 2019
            
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Accessibility Is a Business Need, Not a Nice to HaveAccessibility is a fashionable term but relatively rare to see embedded in most companies. It's fair to say, it's not usually a prime consideration in digital experience projects. In fact, it's often the...

                Josie Klafkowska
                20 June 2019
            
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How Forward-Thinking Brands are Using Customer InsightIf you're a brand marketer or strategist, then you'll no doubt understand how qualitative research works. Whilst big data and quantitative testing can highlight what consumers are doing, it takes qualitative...

                Barney Larkin
                20 June 2019
            
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Six Steps to Prepare Yourself for the Evolution of Digital MarketingThis whitepaper explains that, while marketers can’t fulfill changing consumer demands and expectations without technology, technology alone can’t solve their problems. The approach of the marketing department also...

                Michael Nutley
                19 June 2019
            
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5 Tips to Improve Your Digital Marketing in 2019Digital marketing depends on the development of modern technologies, therefore you will see a strong connection between trends in marketing in 2019 and up-and-coming smart technologies. Here are the technologies you...

                Anastasia Stefanuk
                19 June 2019
            
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How to Create a Successful New Application with an Old IdeaIf you have an app idea but similar ones are already in the app store, don’t let that stop you from making it anyway. You can always make one better than the existing ones and become the top app in your category. Yes,...

                Mallikarjuna
                19 June 2019
            
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Understanding SEO Copywriting to Create Content for People, and Optimize for GoogleIf you are making plans to build a proficient blog audience, you need to be a bit smarter with content. One major challenge that most of the content marketers might face is creating content which will be optimized for...

                vergis eva
                18 June 2019
            
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Website Conversion Optimization, What Is It? (And Why It Matters to Your Business)Are you wondering what website conversion optimization is, or why your small business needs conversion optimization? Find out in this article...

                Mos Clement
                18 June 2019
            
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Local Inventory Ads: An Untapped OpportunityLocal Inventory Ads (LIAs) have been a key player in the digital marketing landscape since 2016. However, although arguably no longer new, they still prove tough to manage, especially during busy trading periods for...

                Jessica Neary
                18 June 2019
            
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Why You Need a Referral Marketing StrategyReferral marketing doesn't just help you acquire customers, it also increases leads, improves brand awareness and loyalty, and consistently adds to the bottom line, if you get it right.

                Rohan Ayyar
                17 June 2019
            
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15 Must See Charts on the State of Marketing for 2019Marketers should be paying attention to the numerous marketing charts available today – data in easy-to-visualize formats. So sit back, relax, and take a peak at some of the most fascinating charts to emerge in 2019.

                Larisa Bedgood
                17 June 2019
            
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Forget the Ballots: What Party Would You Pick From Your Marketing Shtick?Everybody's talking about politics for one reason or other. But how does your political stance influence your marketing prowess? This article explores the connections between you as a marketing guru and what it...

                Martina Simon
                17 June 2019
            
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Car Brands' Unexpected New Inspiration: From Dating Apps to NeuroscienceCar brands have embraced a new wave of digital content – taking advantage of dating apps, neuroscience techniques, customised CGI assets and more. Learn how and why.

                Chris Christodoulou
                14 June 2019
            
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How Ethical Campaigns Can Lead to a ROI (with examples)As consumers wise up to traditional advertising strategies, marketers must work harder to convince them that their hard earned cash should be spent with them. Ethical campaigns may just be advertising's solution. 

                Peter Low
                14 June 2019
            
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Getting Social: How to Make Social Media ManageableBig brands can be surprisingly scared of social media, but social is here to stay and it’s only going to get bigger, so it’s time to separate the facts from the fiction.

                Nick Maynard
                14 June 2019
            
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The Future of Digital Retail: Interconnected Customer DataGraph database pioneer Emil Eifrem explains why firms needs to embrace highly-personalised, data-driven digital brand experiences

                Emil Eifrem
                13 June 2019
            
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