Article

Martina Simon
Martina Simon 17 June 2019

Forget the Ballots: What Party Would You Pick From Your Marketing Shtick?

Everybody's talking about politics for one reason or other. But how does your political stance influence your marketing prowess? This article explores the connections between you as a marketing guru and what it would be to politicise your workplace traits! So, let's talk...

If you live in the UK you might've voted as part of the 2019 European Parliament elections last month, or perhaps you simply declared that you "don't do politics" like the whiny bloke from that old naughties ad...

Either way, you probably had a say.

And sure, this article is strictly for levity and marketing geekdom and is devoid of any deep-dive into Blightly's plight over the current state of the legislature...

...But, imagine your marketing voice was what determined your political choice. Who might you become?

Let's find out. Which marketing traits (below) do you most relate to?

The Conservative and Unionist Party

Theresa May

 

10 Conservative traits in Politics...

→⒈Nationalistic →⒉Sequestered →⒊Regulatory →⒋Capitalistic →⒌Avenging →⒍Patriotic →⒎Combative →⒏Sectarian →⒐Meritocratic →⒑Conventional

Those traits in Marketing...

→⒈Champions legacy tactics →⒉Sees little benefit in non-MKTG input →⒊Enjoys using templates & guides →⒋Works in silo →⒌Results driven →⒍Lives to work →⒎Sets ambitious targets →⒏Craves autonomy →⒐Revels in praise →⒑Likes having rules

 

The Labour Party

Jeremy Corbyn10 Labour traits in Politics...

→⒈Democratic →⒉Informal →⒊Innovative →⒋Idealistic →⒌Decisive →⒍Grounded →⒎Egalitarian →⒏Inclusive →⒐Convivial →⒑Protective

Those traits in Marketing...

→⒈Invites opinions from the whole team →⒉Uses colloquialisms in content →⒊Triumphs new tech →⒋Works well w/small budgets →⒌Tackles hard decisions fast →⒍Champions mindfulness →⒎A keen retweeter →⒏Trials new platforms →⒐Has a great personal brand →⒑Takes the blame for mistakes

 

The Liberal Democrats

Vince Cable

10 Lib Dem traits in Politics...

→⒈Liberal →⒉Egalitarian →⒊Opportunistic →⒋Diplomatic →⒌Assertive →⒍Comprehensive →⒎Maliable →⒏Amiable →⒐Inclusive →⒑Idealistic

Those traits in Marketing...

→⒈Big budget spender →⒉Shares peers' work →⒊Forms contras w/practically anyone →⒋Accepts all feedback →⒌Except feedback from the sales dept. →⒍Over-reports on everything →⒎Adpats easily →⒏Handles stress well →⒐Incorporates all ideas →⒑Sets unrealistic targets

 

The UK Independence Party

Gerard Batten

10 UKIP traits in Politics...

→⒈Elitist →⒉Pervasive →⒊Radicalistic →⒋Nationalistic →⒌Exclusive →⒍Strategic →⒎Patriotic →⒏Traditional →⒐Aggresive →⒑Determined

Those traits in Marketing...

→⒈Treats ppl based on their rank →⒉Expects team to share their posts online →⒊Uses non-PC terms in content →⒋Thinks their company is the only threat →⒌Doesn't share ideas →⒍Shares untruths on competitors →⒎Loves the job →⒏Thinks 'PPC' is a scam →⒐Responds to negative tweets personally →⒑Dislikes change

 

Change UK – The Independent Group

Heidi Allen

10 Change UK traits in Politics...

→⒈Independent →⒉Environmentalist →⒊Responsible →⒋Idealistic →⒌Optimisitic →⒍Compassionate →⒎Indecisive →⒏Determined →⒐Taciturn →⒑Musing

Those traits in Marketing...

→⒈Has big ideas →⒉Wont print a copy →⒊Great leadership →⒋Has a 'creative' JT →⒌Boosts team morale →⒍Befriends competitors →⒎Makes snap-decisions →⒏Keeps struggling campaigns running →⒐Enjoys office banter →⒑Rebrands mid-campaign

 

The Brexit Party

Nigel Farage

10 Brexit Party traits in Politics...

→⒈Populist →⒉Conservative →⒊Disenchanted →⒋Controversial →⒌Assorted →⒍Enthusiatic →⒎Ultranationalist →⒏Authoritarian →⒐Inclusive →⒑Determined

Those traits in Marketing...

→⒈Holds 'meet the team' meetings →⒉Hates office gossip →⒊Thinks nobody 'gets it' →⒋Hates the sales team →⒌Grad-scheme evangelist →⒍Social committee member →⒎Loves the job →⒏ 'Face of' the brand →⒐Loves 'Friday drinks' →⒑Says "revolutionise" a lot

 

The Green Party

Jonathan Bartley and Siân Berry

10 Green Party traits in Politics...

→⒈Fair →⒉Empathic →⒊Idealistic →⒋Unrealistic →⒌Inclusive →⒍Enviromentalist →⒎Circumvented →⒏Benevolent →⒐Inconstant →⒑Persistent

Those traits in Marketing...

→⒈Trials every media platform →⒉Gives constructive feedback →⒊Sympathises with the sales team →⒋No budget, relies on contra campaigns →⒌Knows everybody's name →⒍Never uses the colour printer →⒎Works autonomously →⒏Always positive →⒐Thinks everyone has a point →⒑Gets to work early

 

The Scottish National Party

Nicola Sturgeon

10 SNP traits in Politics...

→⒈Striking →⒉Independant →⒊Divisive →⒋Nationalistic →⒌Powerful →⒍Stable →⒎Anti-establishment →⒏Logical →⒐Radical →⒑Edgy

Those traits in Marketing...

→⒈Visible on every ad-network →⒉Works well alone & in a team →⒊Is a bit like Marmite →⒋Sees everyone as competition →⒌Feared but respected →⒍Has a strong work ethic →⒎Buys-out the competition →⒏Works closely to budgets →⒐Reports underperformers to management →⒑Bold & outspoken

Any surprises? Did you get the party you thought you would? 🤔
 

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