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Running an AdWords Campaign: 5 Tips for Success

Running an AdWords Campaign: 5 Tips for Success

New to online advertising and digital marketing? No worries! Our simple guide to Google AdWords will provide you with the tips you need to find success and grow your business. In this article, you will learn about the...

Jeremy Vale
Jeremy Vale 18 July 2019
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Fads, Fidget Spinners and Digital Marketing

Fads, Fidget Spinners and Digital Marketing

This story places the reader in the shoes of an online shop owner who comes across a warehouse full of fidget spinners just before the craze takes off in 2017, asking the reader what they should do in this situation.

Joshua Schofield
Joshua Schofield 18 July 2019
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The Digital Dozen - Q&A with Sergii Denysenko

The Digital Dozen - Q&A with Sergii Denysenko

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. This week we spoke with Sergii Denysenko, Chief Executive Officer, of MGID. We discussed what he thinks will be big...

Sergii Denysenko
Sergii Denysenko 17 July 2019
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The State of Customer Experience (CX): What’s happening now?

The State of Customer Experience (CX): What’s happening now?

This article takes a look at: why CX has become a heavy focus for many organisations, why there is so much movement (both expansion and consolidation) taking place among CX software solutions, and where CX might be...

Udesh Jadnanansing
Udesh Jadnanansing 17 July 2019
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How to Improve the Effectiveness of Advertising Campaigns Using ‘Comprehensive Analysis’

How to Improve the Effectiveness of Advertising Campaigns Using ‘Comprehensive Analysis’

This article talks about the ways to analyse the effectiveness of display ad campaigns. I will demonstrate the importance of accounting for view-through and cross-device data, whilst highlighting the insights that...

Pavel Tuchinsky
Pavel Tuchinsky 17 July 2019
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How to Question the Quality of Location Data

How to Question the Quality of Location Data

Brand managers may be shocked to learn that they could save up to 80% on their location-based targeting spend by removing inaccurate and poor-quality data. ...

Mark Slade
Mark Slade 16 July 2019
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How CRM Can Add Measurable Value to Your Brand

How CRM Can Add Measurable Value to Your Brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are...

Michael Gullan
Michael Gullan 16 July 2019
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How to Compose Call-to-action That Will Attract Readers

How to Compose Call-to-action That Will Attract Readers

Every marketing email has a particular purpose and in most cases, it is getting a conversion from the receiver of the message. The best and most efficient way to reach this goal is to add call-to-action line in your...

Roman Onischuk
Roman Onischuk 16 July 2019
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Three Key Steps to Creating a Data-centric Culture

Three Key Steps to Creating a Data-centric Culture

Data has become a company’s most valuable asset, providing a strong foundation for customer experience initiatives. So what can you do to build a data-centric culture and trigger insight-driven actions that enhance...

Monica Savut
Monica Savut 15 July 2019
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What You Need to Know About SEO Image Optimisation As a Blog Owner

What You Need to Know About SEO Image Optimisation As a Blog Owner

Whatever your reasons are to have a blog – making money or spreading your ideas – you want it to be easily findable. For this, things like keyword research, writing SEO articles, internal linking, building backlinks...

Anty Y.
Anty Y. 15 July 2019
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Tips to Implement AI in Your SEO Based Strategy

Tips to Implement AI in Your SEO Based Strategy

It is an evident fact that technological innovations present new and detailed challenges in any industry and promotes usability and user experience to lift your online presence to the next level. Nowadays, Artificial...

Jonathan Carter
Jonathan Carter 15 July 2019
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9 Ways You Can Make Your Social Media Shine at Your next Event

9 Ways You Can Make Your Social Media Shine at Your next Event

Event marketing is such a popular practice, bringing together new revenue streams, marketing methods, and even project management styles. Here's a look at nine ways that you can make your social media shine at...

Kimberly Clark
Kimberly Clark 15 July 2019
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Making Use of Social Media for Driving Traffic: Tips to Follow

Making Use of Social Media for Driving Traffic: Tips to Follow

Irrespective of the kind of business that you are running, it is mandatory for you to be on social media right now. Ensure that you are following all the tips that have been listed, so that you can drive website...

Digital Doughnut Contributor
Digital Doughnut Contributor 12 July 2019
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Podcast - Burning Man - From Cannes Lions 2019

Podcast - Burning Man - From Cannes Lions 2019

This csuite podcast was recorded in front of an audience at the ICCO House of PR at Cannes Lions. Russell Goldsmith‘s guests were Sir Martin Sorrell & Marian Goodell, CEO of Burning Man Project.

Russell Goldsmith
Russell Goldsmith 12 July 2019
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How to Improve Customer Support, Get Positive Word of Mouth and Increase Sales

How to Improve Customer Support, Get Positive Word of Mouth and Increase Sales

Customer support is not just about being gracious to your customers. It impacts how customers and prospects view your company as well as your bottom line.   

David Clark
David Clark 11 July 2019
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How Does AI Technology Affect the Marketing industry in 2019?

How Does AI Technology Affect the Marketing industry in 2019?

Artificial intelligence is getting widely adapted by various industries and online marketing is not an exception. But what are the main benefits of AI in marketing and how it can improve your campaign performance? In...

Manuel Dietrich
Manuel Dietrich 11 July 2019
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Biggest Local SEO Trends in 2019

Biggest Local SEO Trends in 2019

If you have a brick-and-mortar business, your local SEO strategy is vital to the health of your company.

Boris Dzhingarov
Boris Dzhingarov 11 July 2019
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How to Craft a Killer Welcome Email Series

How to Craft a Killer Welcome Email Series

On average, 74% of people who subscribe to a new email list expect a welcome email. They gave you permission to enter their inbox, why not show them a little love and appreciation with a warm digital welcome? A...

Kirsten Queen
Kirsten Queen 10 July 2019
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BIMA Conference: Speakers Announced for Lessons from the Future - 18 September 2019

BIMA Conference: Speakers Announced for Lessons from the Future - 18 September 2019

The inaugural BIMA Conference takes place on September 18th. Lessons from the Future is the theme, and the first five speakers announced for the event are set to make good on the conference’s aim of exploring the...

Rachel Johnson
Rachel Johnson 10 July 2019
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How to Ace your Digital Marketing Strategy

How to Ace your Digital Marketing Strategy

As 2019 gains momentum, new technologies are coming out and existing ones are getting smarter. Customers are getting savvier even as they are being bombarded with more marketing every day. And as these changes...

Lorraine Pavel
Lorraine Pavel 10 July 2019
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Why Some Backlinks are Toxic and How to Cleanse Them in Few Simple Steps.

Why Some Backlinks are Toxic and How to Cleanse Them in Few Simple Steps.

External Backlinks are the arteries of the internet sending lifeblood (‘Link Juice’) between its interconnected websites, a backlink from one site to another can be described as a vote in favour of the linked-to...

saranya mvs
saranya mvs 9 July 2019
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Are You Making Your Customers Pay a Content Tax?

Are You Making Your Customers Pay a Content Tax?

How hard are you making your new and existing customers work when they read your content?

Fergal McGovern
Fergal McGovern 9 July 2019
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Podcast - Healthcare Marketing - From Cannes Lions 2019

Podcast - Healthcare Marketing - From Cannes Lions 2019

Recorded at Cannes Lions 2019, this episode focuses on Healthcare Marketing: 1. Zuleika Burnett, Havas Life Medicom on ‘the power of the spoken word and the benefits of podcasting to healthcare’ 2. Claire Gillis,...

Russell Goldsmith
Russell Goldsmith 9 July 2019
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5 Things You Need to Know About B2B Online Lead Generation in 2019

5 Things You Need to Know About B2B Online Lead Generation in 2019

The State of B2B Lead Generation 2019 report, published by London Research and ON24, focuses on the characteristics of lead generation leaders, outlining what it takes to deliver a successful strategy. In this post...

Aliya Zaidi
Aliya Zaidi 8 July 2019
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What Does It Take To Sell To The New B2B Buyer?

What Does It Take To Sell To The New B2B Buyer?

With every passing day, there are new challenges making the B2B industry even more difficult. This article will take you through a few top tips to help you meet your sales goal!

Anosha Imran
Anosha Imran 8 July 2019
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