Article

Michael Gullan
Michael Gullan 16 July 2019

How CRM Can Add Measurable Value to Your Brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives.

Customer relationship marketing also empowers businesses to learn more about who their consumers are and what they want, making it much easier to communicate with them on a more personal and direct manner.

This is vital as consumers continue to embrace digital trends and new technologies. Consumers are very decisive and selective when it comes to the content they consume and the purchases they make online.

Here are 4 tips why you should make CRM an important part of your marketing strategy.

1. Target the right user at the right time

Personalised, rich and useful content will not only improve customer experience but also assist in turning the user into a paying customer, which is good for business. A happy and satisfied customer is more likely to continue to trust you and recommend you to others.

2. Retain customers

Use the information customers provide and their behaviour to predict their next interaction with your brand. CRM can do this and when applied correctly encourage customer loyalty and builds long-term relationships.

3. Use data to your advantage

CRM is data rich and using that data, marketing professionals and their agencies can understand how customers and potential customers interact. These reports indicate what works efficiently and what elements need improvement. Knowing this and making the necessary optimisations will make the customer experience with your rand more enjoyable.

4. Use education and information to your advantage

CRM and online learning programmes are an excellent tool for B2B and B2B2C brands to inform, convince and create strong advocates for you.

With so much content to engage with, make CRM work for you, by ensuring your customers and potential customers value their experience when interacting with your brand. By offering them valued experiences, they will be happy and satisfied, returning often to engage with your brand, making purchases and increasing your business revenue.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Collaborate With UGC Creators?

How to Collaborate With UGC Creators?

Learn how to boost your brand through UGC creator collaborations: define goals, identify and engage with creators, offer incentives, and measure success for long-term partnerships.

Shivam Rawat
Shivam Rawat 28 February 2024
Read more
Adapting B2B Digital Marketing for the Modern Buyer Journey

Adapting B2B Digital Marketing for the Modern Buyer Journey

Digital marketing also allows for precise tracking and measurement of marketing efforts, enabling data-driven decision-making and optimization. In an increasingly competitive B2B landscape, a well-executed digital...

Ghia Marnewick
Ghia Marnewick 21 February 2024
Read more
How To Be the Best Marketer in 2024: Traits According to Your Star Sign

How To Be the Best Marketer in 2024: Traits According to Your Star Sign

Have you ever wondered how your astrological sign might influence your marketing approach?

Jen Macdonald
Jen Macdonald 16 February 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more