Article

Michael Gullan
Michael Gullan 16 July 2019

How CRM Can Add Measurable Value to Your Brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives.

Customer relationship marketing also empowers businesses to learn more about who their consumers are and what they want, making it much easier to communicate with them on a more personal and direct manner.

This is vital as consumers continue to embrace digital trends and new technologies. Consumers are very decisive and selective when it comes to the content they consume and the purchases they make online.

Here are 4 tips why you should make CRM an important part of your marketing strategy.

1. Target the right user at the right time

Personalised, rich and useful content will not only improve customer experience but also assist in turning the user into a paying customer, which is good for business. A happy and satisfied customer is more likely to continue to trust you and recommend you to others.

2. Retain customers

Use the information customers provide and their behaviour to predict their next interaction with your brand. CRM can do this and when applied correctly encourage customer loyalty and builds long-term relationships.

3. Use data to your advantage

CRM is data rich and using that data, marketing professionals and their agencies can understand how customers and potential customers interact. These reports indicate what works efficiently and what elements need improvement. Knowing this and making the necessary optimisations will make the customer experience with your rand more enjoyable.

4. Use education and information to your advantage

CRM and online learning programmes are an excellent tool for B2B and B2B2C brands to inform, convince and create strong advocates for you.

With so much content to engage with, make CRM work for you, by ensuring your customers and potential customers value their experience when interacting with your brand. By offering them valued experiences, they will be happy and satisfied, returning often to engage with your brand, making purchases and increasing your business revenue.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more