January - Digital Doughnut

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Digital Banking going the Blockchain way!Most of us have used the services of a bank to transfer money, do we need a bank just to transfer money?  To transfer money to a friend who is sitting next to me, I need the services of a bank even though there is no...

                Sajith S. Kumar
                22 January 2018
            
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Podcast: UK's Tech 500 Power ListIn this week's C-suite podcast, Russell Goldsmith was joined in the studio by technology PR  agency Tyto’s co-founders, Ellen Raphael and Brendon Craigie, discuss their Tech 500 Power List, which highlights top...

                Russell Goldsmith
                21 January 2018
            
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How Can Your Webinars Help Lead Generation and Qualification?Lots of different methods exist today to generate leads - white papers, trade shows, paid search and so on. But did you know that your webinars were also a great way to acquire new business leads?&...

                Sharron Nelson
                19 January 2018
            
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How to Build an Apt Grocery App to Serve Your Mobile ShoppersIt's not just the large supermarkets and retailers who are creating an online presence. And why not when your tech-savvy target customers are online and looking for a convenient way to shop.

                Rakesh Jain
                19 January 2018
            
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What 2018 holds for the world of Digital2017 has been a busy year in terms of tech. The world’s been watching as cryptocurrencies have boomed (and bust). ‘Smart Homes' became the next big thing. Machine Learning advanced at what some people will...

                Shaz Memon
                18 January 2018
            
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Old School Skills Meets New School Activation“These new digital marketing tactics seem to be outshining my 15 years of experience in brand and product marketing, do you think that is true?”

                Thomas Moyer
                18 January 2018
            
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5+ B2B AdWords Strategies That Will Generate More Leads For Less AdWords in the B2B space can be brutal. We experience it first-hand every day. There’s low search volume, high competition, and thus extremely expensive CPCs. You’ll need some highly qualified leads and a killer sales...

                Meghan Daly
                18 January 2018
            
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Four Trends to Watch for in 2018This past year we witnessed a sea of change occur in the world of marketing – people witnessed the true power of augmented reality, the walled gardens of social media grew higher, video lengths shuffled in flux, and...

                Michael Ash
                17 January 2018
            
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Why You Should Get Comfortable With Being UncomfortableI delivered an interactive workshop recently to a room full of engineers who had a really difficult time with my chosen topic: being uncomfortable.

                K. Melissa Kennedy
                17 January 2018
            
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Avoiding CMS Implementation FailuresIt’s that time of year again; budgets have been renewed, employees are rejuvenated and websites are being redesigned. Redesigning from an aesthetic point of view is exciting and fun. Throw in a new CMS implementation...

                Jill Grozalsky
                17 January 2018
            
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How to Optimise Your Instagram StrategyEveryone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to!

                Richard Fallah
                16 January 2018
            
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3 Examples of a Stellar Omnichannel Customer ExperiencesThe ability to craft a consistent Customer Experience across every different customer touchpoint can be a differentiator between industry leaders and the rest of the competition. Understanding how other organizations...

                Daniel Bakst
                16 January 2018
            
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Where next for Facebook and AI now that they’ve shut down M?Facebook M was first introduced as the text based virtual assistant in August 2015. Although only initially available to a handful of people in California, the company suggested that the human-powered assistant would...

                Andy Brown
                16 January 2018
            
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How does social engagement contribute to the overall customer experience? New research! It is now widely accepted that companies offering an excellent customer experience (CX) are more likely than their peers to deliver against their commercial objectives. New research from Digital Doughnut and Hootsuite...

                Linus Gregoriadis
                16 January 2018
            
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Podcast: Top Technology and Innovation Trends for 2018The third and final C-suite podcast from Microsoft’s Future Decoded, in this episode, Russell Goldsmith explored some of the key trends in relation  to technology and innovation, including Microsoft UK's CMO Scott...

                Russell Goldsmith
                16 January 2018
            
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Why getting out there is the most important trend of 2018If it's not AI, machine learning, customer experience, voice, or virtual reality, what should be the biggest trend for marketers in 2018?
Kevin Chesters, chief strategy officer at Ogilvy UK, the global...

                Kevin Chesters
                15 January 2018
            
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Top Tech Trends to Watch Out For in 2018Over the course of 2017, there were three key trends that kept appearing again and again in the headlines - those of chatbots and voice search, Artificial Intelligence and Augmented Reality.  
 
But are these trends...

                Oliver Bailey
                15 January 2018
            
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How to find a unique tone of voice in recruitment marketing in 2018You may have noticed an interesting wave of change in the way companies are interacting with their clients and consumers. What was once a world of vapid corporate-speak and gobbledygook jargon has transformed. Now we...

                Claire Wilson
                15 January 2018
            
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Infographic - Mobile Marketing Tips for Businesses in 2018 A recent study shows that 57% of online traffic is now from mobile, and Google will put its new mobile-first algorithm into action this year. Businesses need to attach an even great importance to their mobile...

                Chloe YANG
                15 January 2018
            
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How to Optimize Voice Search Features on Your Site for 2018Voice search is ready to conquer the search world this year. Are you ready? Here are some valuable tips which will help you get the most out of voice search for your business in 2018.

                Al Gomez
                15 January 2018
            
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Using Instagram For Business: Best Practices For EcommerceLet’s make something clear: This is not another generic advice post for marketing your products on Instagram. No, this is something much more powerful. This is a guide to using Instagram for business by maximizing the...

                Luisana Cartay
                12 January 2018
            
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Lack of consistent measurement plagues programmatic industry – new researchThe lack of consistent metrics and measurement has emerged as the greatest challenge for advertisers carrying out programmatic advertising, according to new research published this week by London Research and TRUTH. 

                Linus Gregoriadis
                12 January 2018
            
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It’s only a matter of time before you become the next victim to a ransomware attack!Remember the good old days when we talked about a number computers getting infected by malicious content? If you think of the meteoric rise of ransomware in past few years – the good old Trojan looks almost friendly...

                Susmita Sankaran
                12 January 2018
            
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What is (likely) to happen in 2018? The future of technologyAs 2018 has just arrived, we decided to look at what exciting new digital trends we can observe!

                Digital Doughnut Contributor
                11 January 2018
            
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How Is Artificial Intelligence Delivering Personalised Content Experiences For Consumers?Artificial Intelligence is driving our efforts toward delivering a personalised content experience. Experience is not some academic or grandiose idea, it's the biggest enterprise disruption in 60 years!

                Ronald van Loon
                11 January 2018
            
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