January - Digital Doughnut

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8 Simple Experiments To Supercharge Your Marketing in 2018A new year is the perfect chance to review your marketing campaigns and put in place new tests to optimise them for the forthcoming year. To help you on your way, here are some simple AB tests to try. We've run...

                Angela Southall
                3 January 2018
            
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Privacy, consent, and the new value exchange: Be ready for GDPRWith GDPR around the corner, Ensighten's research reveals marketers' attitudes to the regulation. Three quarters of UK marketers believe that GDPR will make them modernise their approach to customer engagement...

                Ian Woolley
                3 January 2018
            
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6 Simple Steps to Successful Remarketing in Google AdWords What’s one thing everyday people unanimously hate, but marketers can’t get enough of? No, not ads. TRAFFIC! So much marketing energy goes into getting people to your site, but even if your product or services is THE...

                Meghan Daly
                3 January 2018
            
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 What 2018 holds for IoT: Top Trends and Future PossibilitiesInternet of things has not just been a buzz word in the last year, but has shown actual business ROI. With IoT leading the game in Industry 4.0, the technology has already proved its worth. 

                Digital Doughnut Contributor
                3 January 2018
            
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Fake follower economy definitely has far-reaching consequencesIt’s happened to everybody. You start up your new social media account, begin unloading your revolutionary thoughts onto the world, and you get the wonderful notification that a complete stranger wants to follow your...

                Mitesh Patel
                2 January 2018
            
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How to make your twitter chat a success for your brandCertainly, many of you might be sailing in the same boat to build your brand awareness and drive sales for your business. Before you get bogged down in something, make sure you are using the right social platforms for...

                Vartika Kashyap
                2 January 2018
            
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Experts Predict The Key Retail Trends for 2018Experts are already predicting ways to excel in everything from consumer personalisation to in-store experience to technological advancements. Looking ahead, here are some of the predictions of the retail trends that...

                Beatrice McGraw
                2 January 2018
            
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A CIO’s Roadmap for Next Gen technology trends in 2018Forrester in its recent research grouped the upcoming technology trends in three for the CIOs to focus their attention while drafting their roadmap and deliverables for 2018. Dawning: The technologies or trend which...

                Pragya Sugandha
                2 January 2018
            
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