January - Digital Doughnut

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Networking Event Tips for IntrovertsNetworking events can be a source of terror for the introverted. Expanding on your communication skills in a social setting can greatly influence your career and personal relationships. If you are an introvert...

                Drew Page
                27 February 2018
            
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Google Rankbrain & Your BusinessWhy does Google Rankbrain even matter in the day-to-day running of your business? In the digital marketing world, something we focus a lot of attention on is helping your website to appear when somebody searches...

                Julie Cave
                16 February 2018
            
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New Facebook News Feed: Will It Affect You?You may have heard that the Facebook news feed is changing, and that if you’re a business with a Facebook page, you’ll be impacted. Facebook pages have become a staple in the repertoire of businesses looking to...

                Julie Cave
                14 February 2018
            
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Public Relations Disaster: How To Bounce BackPublic relations can be a tricky thing for business. On one hand, you need to engage with the public to increase brand awareness and therefore drive increased sales; on the other hand, when you get it wrong, the...

                Julie Cave
                12 February 2018
            
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Understanding Bounce Rate and Why it is So ImportantMany companies as well as individuals who have online businesses don’t really understand bounce rate. 

                Neil Capstick
                8 February 2018
            
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The Internet's Reaction to Star Wars: The Last Jedi [INFOGRAPHIC]The wait is finally over! The second installment in the latest chapter of the Skywalker Saga has arrived and rules this galaxy. At Sotrender, we checked how "The Last Jedi" was welcomed by the Internet...

                Jan Zajac
                7 February 2018
            
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Personality is important. Even in robots.We spent the past few months carefully constructing the world’s first AI-only ecommerce platform. Here is what we learned…

                Digital Doughnut Contributor
                7 February 2018
            
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Vertical Search: How Your Business Can BenefitVertical search engines contain information in their indexes about a specific topic, rather than a wide, all-encompassing search engine like Google. These specialised search engines are aimed only at people interested...

                Julie Cave
                5 February 2018
            
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B2B Sales Channels are Changing – Act Now or DieThe B2B customer buying journey has been forever transformed by the Internet, and this has major implications for Manufacturers, Brands, and Distributors – are you acting?    

                Brian Beck
                1 February 2018
            
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Is Your Facebook campaign optimisation hurting your results? Here is how to fix it. In 2018, retailers need to stop optimising their campaigns for online conversions. Instead they need to optimise their Facebook and Instagram campaigns based on the whole of their customer preferences by leveraging...

                Declan Kennedy
                1 February 2018
            
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How To Make An Authentic Breakthrough With Customers and ClientsEncouraging authentic user content on your website or blog is a great opportunity for mid-size marketers to build brand value. Studies show user content is 50% more trusted and 35% more memorable. But since only 22...

                Patrick McGovern
                1 February 2018
            
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Business Communication: Do It Like a ProBusiness communication is one of the most effective tools at your disposal for increasing the value and efficiency of your business. Your success at getting your point across can be the difference between sealing a...

                Julie Cave
                1 February 2018
            
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Is Your Marketing Strategy Prepared for Voice Search?As Google Home and Alexa become more common in our homes, there is one question at the tip of many marketers tongues: how will we adapt? In the face of such new technology, how can marketing strategies develop to fit...

                Zara Smith
                31 January 2018
            
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In 2018 there is no space for one-size-fits-all emailsInnocent or guilty? Are you one of those businesses who for decades have been sending all their channel partners the exact same emails or newsletters, no matter who these partners are, resulting in diminishing open...

                Olivier  Choron
                31 January 2018
            
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Choosing A Dedicated Server For Your Software-As-A Service ApplicationPublic cloud platforms are often the default choice for companies building Software-as-a-Service applications: the public cloud offers unparalleled scaling with flexible on-demand pricing and most public cloud...

                Justin Blanchard
                31 January 2018
            
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Meltdown & Spectre: The security flaw that affects us allProject Zero have uncovered major vulnerabilities in processors going back as far as 1995 - how can you protect yourself from the recently discovered security threat?

                Digital Doughnut Contributor
                31 January 2018
            
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Video: IoT and 5G New Technologies Create New OpportunitiesThe world is adapting and shaping around IoT technologies. In combination with 5G network connectivity, companies are preparing themselves for this constant shift to the progression of these technologies. 

                Ronald van Loon
                31 January 2018
            
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Infographic: The State of Programmatic AdvertisingThis infographic summarises the key findings of the study, including the level of distrust that many advertisers feel towards the display advertising ecosystem.  Issues highlighted in the report include a lack of...

                Linus Gregoriadis
                30 January 2018
            
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How today's digital organisations are exactly like London's struggling transport systemThis article interestingly compares digital organisations to London’s forever struggling transport systems. Split into various categories, this article talks about the reasons why digital is such a struggle for...

                Sylvia Jensen
                30 January 2018
            
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From Mom-and-Pop Retailers to Millennials, Mobile Commerce is Growing in PopularityRetailers must be ahead of the curve. They must be willing to embrace mobile commerce technology, even if their consumer base has not yet adopted it. It's only a matter of time before they will.

                Darcy Grabenstein
                30 January 2018
            
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Live Video Tips For Your BusinessLive video may well be the catch cry of 2018, and if you’re not doing it, your business may suffer if your competitors take it up. Video is a powerful storytelling medium: it can impact viewers emotionally using sound...

                Julie Cave
                30 January 2018
            
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The Close Relationship Between Cryptocurrency and Social MediaThe internet has changed society as a whole in some frankly staggering ways. The means by which to share and consume information in vast quantities has never been so readily available. In contrast, it is also very...

                Nick Rojas
                30 January 2018
            
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Combat Survey Fatigue By Implementing The NPS Survey SystemA common occurrence for brands that implement a voice of customer survey system is a high rate of survey abandonment, ultimately leading to a lack of actionable information. If the goal truly is to obtain customer...

                Daniel Bakst
                30 January 2018
            
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How to deal with negative comments on social mediaIt's a fact. You will get negative engagement on your brand's social posts. Left unaddressed, this can damage your brand’s reputation, product sales, and social conversations. Here's how you can address...

                Julia Ruane
                29 January 2018
            
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Triggered Emails: How to Enhance your Relationship with CustomersTriggered emails are emails that are sent to your users based on certain interactions they have with your business and/or product or service; this can include a variety of different user actions. The trick is to...

                Georges Fallah
                29 January 2018
            
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