November - Digital Doughnut

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8 in 10 Christmas shoppers share gift ideas via “Dark Social” Dark Social is the biggest missed opportunity in marketing as many brands do not have the right tools in place to harness the power of this consumer signal.

                Craig Tuck
                7 November 2017
            
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Prepare for the unexpected: organisational challenges are one of the main obstacles to true  one-to-one personalisationThe concept of personalisation to increase customer loyalty and achieve revenue growth has been around for some time, but with the development of machine learning technology we have now entered an exciting period for...

                Simon Farthings
                7 November 2017
            
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6 terrific tools to help you promote your mobile app!The mobile world is growing exponentially making it harder to gain some visibility for your mobile app. Every single day, a new mobile app is making space in the app store or Google Play store. Hence some advanced...

                Karan Gulati
                7 November 2017
            
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How to map out a successful digital customer experience strategy in four stepsCustomer experience has become an important focal point for businesses in today’s consumer-driven climate. According to Gartner, 89% of companies expect to compete mostly on the basis of customer experience. Digitally...

                Irina Jakovleva
                6 November 2017
            
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Three Little Tweaks That Will Make Your Website More Mobile-FriendlyBy now, you’re aware that your website needs to play nice on mobile devices. You’ve probably already done the lion’s share of the work - but there are always little tweaks, too. 

                Max Emelianov
                6 November 2017
            
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Is There Any Difference in AdWords Remarketing and Retargeting?Did you know that only 2% of site visitors actually covert the first time they arrive at a landing page and that more than 75% people who fill their shopping carts exit without completing a purchase in that session? 

                Ajay Sharma
                6 November 2017
            
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Capitalising on Unexpected Change to Reach New AudiencesIt’s rare for a political event to have such an impact that businesses are forced to reassess their outlook. Nonetheless, when this occurs, it’s important to capitalise on the opportunities such events unexpectedly...

                Aoife Mc Ilraith
                3 November 2017
            
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Only 17% of consumers feel valued by brands, despite 90% of marketers claiming to be customer centricDespite 90% of marketers claiming that they are “customer centric” in their approach, only 17% of consumers feel valued by the brands they buy from. That’s according to a new report from experience management leaders...

                Jack Davies
                3 November 2017
            
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4 Tips for Marketing to Millennials You Can’t Live WithoutEvery brand, local or global, wants to charm the millennials as they are the most lucrative market segment out there. Here are 4 tips that will help you deploy successful marketing campaigns for millennials.

                Evan Featherstone
                3 November 2017
            
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Transformers On The Factory Floor and Other IoT Trends To Watch Out For In 2018 Have you seen the Transformer series? Blob loves it! Bumblebee, Optimus Prime, Megatron… Ooh the action and the fireworks! Nothing like it, I say. The way they transform from a car to a mega robot that talks and kicks...

                Digital Doughnut Contributor
                3 November 2017
            
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