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Automated Marketing Workflows For Small Businesses

Automated Marketing Workflows For Small Businesses

Let marketing automation work for your business and help save time on social and email communications so you can invest more time in the day to day running of your business.

Huw Neale
Huw Neale 16 November 2017
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How to Leverage In-Store Data on Facebook to Beat Amazon this Black Friday

How to Leverage In-Store Data on Facebook to Beat Amazon this Black Friday

Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 - an increase of 15 percent on 2015, according to VoucherCodes.co.uk and the Centre for Retail...

Declan Kennedy
Declan Kennedy 15 November 2017
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What to look for in a Chief Data Officer

What to look for in a Chief Data Officer

The rapid rise of digital technology and data science have reshaped every facet of society – how we shop, communicate and play. It has also had a profound impact on how we work and how organisations are structured...

Chris Underwood
Chris Underwood 15 November 2017
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3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
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SEO is Hard, Here's how to Make it a Bit Easier

SEO is Hard, Here's how to Make it a Bit Easier

Apart from having a wide knowledge of the overall digital marketing industry, as an SEO specialist, you also need to dedicate yourself to learning new stuff constantly and keeping pace with one of the fastest moving...

Nate Vickery
Nate Vickery 15 November 2017
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All you need to know about influencer marketing! Tips, tricks & good practices.

All you need to know about influencer marketing! Tips, tricks & good practices.

Nowadays, there are tons of ways to promote your business. If you’re aware of this, we’re afraid you’re not the only one — your competitors are likely exploring these different promotional avenues as well. They might...

Jan Zajac
Jan Zajac 14 November 2017
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Why PR pros dabble in SEO...and everything else

Why PR pros dabble in SEO...and everything else

More and more often SEO terminology is used in explaining modern comms goals. Link building, domain authority, google ranking, keyword research, content SEO optimization, etc. A lot of it can be attributed to Gini...

Matija Martek
Matija Martek 14 November 2017
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Infographic: 7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis

Infographic: 7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis

It doesn’t matter if you are a marketing expert looking to learn something new about automated emails, or a complete beginner because this infographic should provide you with enough guidelines to get you on the right...

Lucy Benton
Lucy Benton 14 November 2017
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How Predictive Marketing Analytics Empowers Financial Leaders

How Predictive Marketing Analytics Empowers Financial Leaders

Phil Crothers, Chief Marketing Officer, BrightTarget discusses the role of the CFO is changing from “cost authority to business value architect”, as Accenture neatly put it, 73% of finance leaders say they’ve been...

Phil Crother
Phil Crother 14 November 2017
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Software Defined Networking vs. Network Function Virtualization—Differences and Benefits

Software Defined Networking vs. Network Function Virtualization—Differences and Benefits

As the demand for scalability increases and reduction in costs grows, companies are increasingly looking for agility from their network systems. This is the juncture where Software defined network (SDN) and Network...

Digital Doughnut Contributor
Digital Doughnut Contributor 13 November 2017
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Another GDPR Blog....this time from the actual powers that be!

Another GDPR Blog....this time from the actual powers that be!

Yes, another GDPR blog - we are bored silly of the term in marketing, while some of us seem to be in a bit of a spin - but what about those huge digital giants who will be affected the most?

Brad Chuck
Brad Chuck 13 November 2017
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New Facebook Features To Provide Better Ad Targeting

New Facebook Features To Provide Better Ad Targeting

Facebook Update! Facebook has added 2 new features in order to target ads to a more specific audience. It is, of course, in Facebook’s best interest to help advertisers reach their audiences more efficiently. The...

Richard Fallah
Richard Fallah 13 November 2017
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Infographic - Right Ways to Use Video on Social Media

Infographic - Right Ways to Use Video on Social Media

The video content rules the social media, and for that reason, Social Video Marketing is rapidly becoming the most efficient way of promoting your brand and its services. Gaining recognition on the market can be hard...

Chloe YANG
Chloe YANG 13 November 2017
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Customer Photos: 14 Brands Winning Instagram With User-Generated Content

Customer Photos: 14 Brands Winning Instagram With User-Generated Content

Could the key to social media success be a simple as showing off customer photos? Based on the content strategies of some of social’s biggest players, the answer appears to be a resounding “Yes.” It’s crystal...

Luisana Cartay
Luisana Cartay 10 November 2017
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5 Tips Every Blogger Must Follow When Writing Guest Blogs

5 Tips Every Blogger Must Follow When Writing Guest Blogs

Blogging is a great way to reach out to a large audience and convey your message. However, blogging at a personal level has its own limits. This is the reason why guest blogging became popular as it allows a blogger...

Vartika Kashyap
Vartika Kashyap 10 November 2017
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5 Tips for Creating Engaging Global Content

5 Tips for Creating Engaging Global Content

The concept of globalising a brand isn’t particularly new, but it’s still greatly relevant to marketeers in almost every sector. When you decide to take your brand global, you must do so in a way that reaches all your...

Aoife Mc Ilraith
Aoife Mc Ilraith 10 November 2017
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Remove Friction from Your Customer Experience

Remove Friction from Your Customer Experience

I love to ski. Maybe it is the feeling of freedom, the speed, or the cold. Or maybe it is the ability to mimic the feeling of flying—even getting some “air” at times. What I don’t love is when the snow is thick and...

Kathryn Zwack
Kathryn Zwack 10 November 2017
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There's still time to make the most of Black Friday!

There's still time to make the most of Black Friday!

There’s still time for retailers to get their website, social media accounts and paid search campaigns in order for Black Friday – but the clock’s ticking! The Cyber Weekend, running from Black Friday to Cyber...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 9 November 2017
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3 Key Metrics for Determining the Effectiveness of Your SEO Campaigns

3 Key Metrics for Determining the Effectiveness of Your SEO Campaigns

If you run a business, any type of business, it’s imperative that you acknowledge the Internet’s role in your journey to success. It’s advisable to do your best and ensure that your brand is known online. You need to...

Nate Vickery
Nate Vickery 9 November 2017
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Targeting Shoppers As They Shop

Targeting Shoppers As They Shop

There are many different tools and techniques available for brands to promote themselves in-store. Collectively these are known as shopper marketing. But why does shopper marketing campaigns often deliver a poor...

Nick Pugh
Nick Pugh 9 November 2017
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How to Setup 'Google My Business'

How to Setup 'Google My Business'

Google My Business is a tool designed by the search engine giant that helps to manage your Search information and Map location, all from one screen. By updating your information you can ensure you come up in search...

Zack Halliwell
Zack Halliwell 8 November 2017
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Tools to Monitor Online Reputation Management

Tools to Monitor Online Reputation Management

The need for reputation management has increased even more in the age of the digital revolution. With the output of so much information, the internet has become prey to accounts that are now popularly known as trolls...

Sanjay Gupta
Sanjay Gupta 8 November 2017
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Guess Who Is Paving The Way in the Current IoT Market? - Part 2

Guess Who Is Paving The Way in the Current IoT Market? - Part 2

An awful din is seen in the IoT market these days where everyone claims to be winning, leading or pioneering. But do you know who’s actually winning? Now IoT being a homogenous marketplace cannot have one single...

Rakesh Patel
Rakesh Patel 8 November 2017
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Strategies Most Marketers Misunderstood In Influencer Marketing

Strategies Most Marketers Misunderstood In Influencer Marketing

Many brands are also switching from celebrity endorsements to influencers, as it becomes and increasingly powerful marketing channel for marketers. But it's easy to make mistakes, so how do you avoid them?

avita dcosta
avita dcosta 8 November 2017
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Why Snapchat is a Metaphor for the Modern World

Why Snapchat is a Metaphor for the Modern World

Let me talk to my over-35 folks for just a minute. Snapchat.

K. Melissa Kennedy
K. Melissa Kennedy 7 November 2017
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