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Proactive customer service in the age of assistance

Proactive customer service in the age of assistance

Proactive Service is an ethos to customer support in which businesses make the first move to help customers. This requires businesses to identify and deal with problems before they escalate and increasingly, predict...

Jasper Bell
Jasper Bell 27 November 2017
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Digital Direct Mail Set To Support Digital Marketing Initiatives

Digital Direct Mail Set To Support Digital Marketing Initiatives

Prospects need no longer be statistical anomalies, they can become real people with individual needs and desires and you can communicate to them with every item of relevant mail created through individual text and...

David Amor
David Amor 24 November 2017
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Why You Still Need to Use Emails in Your Marketing Strategy

Why You Still Need to Use Emails in Your Marketing Strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email...

Richard Fallah
Richard Fallah 24 November 2017
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Hit Your Holiday Sales Goals with 2017 Holiday Guide from Monetate

Hit Your Holiday Sales Goals with 2017 Holiday Guide from Monetate

With the holiday shopping season fast approaching, there is no time to waste. eMarketer expects digital commerce to climb 15.8%, even while total retail growth will slow this holiday season. Make sure your...

Yulia Novozhilova
Yulia Novozhilova 24 November 2017
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How to Reduce Returns with the Help of a Digital Advisor

How to Reduce Returns with the Help of a Digital Advisor

Product returns are a huge problem for online retailers worldwide. In fact, almost a third of all e-commerce purchases are being returned (that’s 3x more than in-store purchases!). Digital advisors are designed to...

Ada Okoli
Ada Okoli 23 November 2017
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Marketer Toolbox – What tools can you use for your marketing efforts?

Marketer Toolbox – What tools can you use for your marketing efforts?

Does each marketer need specific tools to make their work easier and better? Well, not necessarily. You can succeed in the world of social media and marketing without plugins, extensions, and tools, but some help...

Jan Zajac
Jan Zajac 23 November 2017
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Fortune favours the ambitious: travel brands that achieve personalisation at scale will win

Fortune favours the ambitious: travel brands that achieve personalisation at scale will win

2017 wraps up a turbulent year for travel and hospitality industry. So as we hurtle toward the new year, and with it the approach of peak booking season, we wanted to take a look at how technology, such as artificial...

Catherine Millar
Catherine Millar 23 November 2017
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Cart abandonment rates rise to 78% in Q3 2017

Cart abandonment rates rise to 78% in Q3 2017

The latest cart abandonment data from SaleCycle shows a slight rise in abandonment rates from Q2 2017.

Graham Charlton
Graham Charlton 23 November 2017
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The Power of Story-telling

The Power of Story-telling

Although often overlooked, the effects of compelling storytelling are immensely beneficial to a brand. A strong brand narrative helps people understand your ethos & encourages brand loyalty.

Digital Doughnut Contributor
Digital Doughnut Contributor 23 November 2017
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IAB Engage 2017, Introducing AI to Creativity and Weird Twitter Bots

IAB Engage 2017, Introducing AI to Creativity and Weird Twitter Bots

We attended IAB Engage 2017 and came back absolutely inspired by the discussion around the dynamic between AI and creativity; here are our highlights!

Digital Doughnut Contributor
Digital Doughnut Contributor 23 November 2017
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The final countdown: five key steps to GDPR success

The final countdown: five key steps to GDPR success

With mere months to go until the General Data Protection Regulation (GDPR) comes into effect, it is dominating the news agenda and is a top priority for businesses. From retailers to charities and the manufacturing...

Dan Telling
Dan Telling 22 November 2017
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Podcast: Gender, LGBT+ and BAME diversity in Comms

Podcast: Gender, LGBT+ and BAME diversity in Comms

Lisa Kimmel, President & CEO of Edelman Canada, Iain Anderson, Executive Chairman of Cicero Group and Ambassador for Stonewall, Sarah Stimson, Chief Executive at the Taylor Bennett Foundation and Toni Adeola...

Russell Goldsmith
Russell Goldsmith 22 November 2017
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Don't Let Bad Banner Ads Bog Down Your Advertising

Don't Let Bad Banner Ads Bog Down Your Advertising

In the attention economy, the future of banner ads is all about getting creative and personal. A digital production agency shares their insider tips for making the most of your display advertising resources.

Yoni Levy
Yoni Levy 22 November 2017
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What’s the Secret of Retail?

What’s the Secret of Retail?

Richard Morris co-founder and partner of branding agency Whistlejacket explores the power of branding in the retail environment and explains why design is central to creating the cache of brands as diverse as hipper...

Richard Morris
Richard Morris 22 November 2017
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Infographic: Black Friday and Cyber Monday, the most awaited days for shopping lovers and retailers?

Infographic: Black Friday and Cyber Monday, the most awaited days for shopping lovers and retailers?

There's no denying that Black Friday and Cyber Monday have changed retail, from both the retailers' and customers' points of view.

Roshita Pant
Roshita Pant 22 November 2017
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Instagram Stories: A Powerful, ‘Underused’ Opportunity for Advertisers

Instagram Stories: A Powerful, ‘Underused’ Opportunity for Advertisers

100 million users began using Instagram Stories within the first two months of its launch last August. The feature’s originality, ease-of-use, and ephemerality has led to high engagement, with one-third of the most...

Rob Kabrovski
Rob Kabrovski 21 November 2017
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What a CTA Button Really Needs to Drive Conversions!

What a CTA Button Really Needs to Drive Conversions!

You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content.

Richard Fallah
Richard Fallah 21 November 2017
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5 Things You Should Start Doing to Get More Value From Product Information

5 Things You Should Start Doing to Get More Value From Product Information

The way customers purchase has drastically changed over the last decade. eCommerce retail portals, point of sale, mobile platforms, digital signage, social media, marketplaces and more, it’s time for new ways; a time...

Rajneesh Kumar
Rajneesh Kumar 21 November 2017
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GDPR: A Summary of What you Need to Know

GDPR: A Summary of What you Need to Know

GDPR is a seemingly complex subject that is confusing many managers and business owners. Here we simplify the jargon and give you some ideas of where to start.

Will Kennard
Will Kennard 21 November 2017
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Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches...

Brian Beck
Brian Beck 21 November 2017
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Podcast: Bridging the Authenticity Gap

Podcast: Bridging the Authenticity Gap

Listen to FleishmanHillard Fishburn's CEO for UK & Middle East, Jim Donaldson, with his colleagues Nick Andrews and Steph Bailey, to discuss the UK findings of their latest Authenticity Gap Report, which...

Russell Goldsmith
Russell Goldsmith 17 November 2017
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How To Be As Popular As An Australian Retail Brand on Social

How To Be As Popular As An Australian Retail Brand on Social

Brands can have different goals on social media. You might be after brand-awareness, engagement, community building or even that elusive goal of ROI. On the other side of the coin, a social media user accesses these...

Darsana Vijay
Darsana Vijay 17 November 2017
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Infographic: Social Media Trends that Will Shape 2018

Infographic: Social Media Trends that Will Shape 2018

Explore 9 key social media trends set to impact on us next year - from the growth of social video and the expansion of live streaming, through to an increased investment in influencers and the importance of mobile...

Chloe YANG
Chloe YANG 17 November 2017
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3 Tips For Creating Ingenious Content Marketing This Christmas

3 Tips For Creating Ingenious Content Marketing This Christmas

The holidays are coming (try not to sing that in the coca-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier than an obvious sales pitch for Christmas, or...

Claire Wilson
Claire Wilson 16 November 2017
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10 Ecommerce Trends We're Predicting For 2018

10 Ecommerce Trends We're Predicting For 2018

As the end of the year creeps ever closer, it means only one thing: Christmas. OK, two things: Christmas and people predicting what trends are set to dominate the next calendar year.

Victoria Greene
Victoria Greene 16 November 2017
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