2017 - Digital Doughnut

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VR Gambling Expected To Grow 800% By 2021With new VR offerings already retailing today at the incredibly affordable price of around £15, this technology has well and truly landed, and the gambling industry has seen an opportunity to be firmly seated on...

                Paul Swaddle
                23 January 2017
            
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Rising Supermarket Prices: How Do Brand Managers Overcome The Headache?The New Year has been far from happy for many brand managers. With Hogmanay hangovers still receding, fresh headaches arrived with press headlines such as: “Prices start to rise as shops feel the impact of fall in...

                Stuart Sankey
                23 January 2017
            
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It Is Time For Enterprises To Embrace MobilityToday, enterprises are devoting massive efforts towards application development, with a specific focus on mobile device capabilities. Mobility, in whatever form, is changing the way people work and collaborate.

                Nick Pike
                23 January 2017
            
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Online and Offline Marketing – Which channels to use? How to use them? Who to aim at? Why?This infographic covers various forms of marketing and provides a detailed explanation of what they are and how they can be used to help a business. 

                James Trotter
                20 January 2017
            
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Wearable App Development For Smart DevicesTechnology on wearable app development and smart devices is evolving every day providing an exceptional user experience.

                Janet Scott
                20 January 2017
            
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How To Use Customer Lifetime Value In Your E-Commerce Marketing PlanI’m sure you’ve heard of Customer Lifetime Value (CLV). It’s a fascinating metric used to calculate how much your business can potentially make over the lifetime of your customers. It’s also sorely underutilized...

                Luisana Cartay
                20 January 2017
            
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The Importance Of Sales & CRM Apps For Modern BusinessToday, innovation such as CRM and sales applications can effortlessly enhance and enrich organisation processes to drive proactive support whether responding to potential prospects or identifying new opportunities. 

                Paul Swaddle
                20 January 2017
            
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What Does The Future Hold For Mobile Wallet Adoption?Some of the most exciting new opportunities for mobile marketers, with an immediate positive ROI, can be found in mobile wallet solutions. Why then have these solutions been overlooked and not received the traction...

                Matthew Winters
                20 January 2017
            
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Here’s What the C-suite Has to Say about Your ContentContent marketing is in need of an overhaul that puts return on investment at its core, according to a new study from Grist. Andrew Rogerson, Grist’s founder, sheds light on how content can satisfy the C-suite.

                Digital Doughnut Contributor
                20 January 2017
            
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How To Improve Mobile Experience Using Digital FeedbackEver looked around and noticed that almost everyone is glued to their mobile phones? Doesn’t matter if they’re checking a work email, shopping online, texting a friend or watching videos of cats…everyone is connected...

                Udesh Jadnanansing
                19 January 2017
            
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What Today's Marketers Actually Want from AgenciesAccording to Marketing Week, only 8% of brands are "very satisfied" with their agency partners. There is work to be done...

                Kevin Adema
                19 January 2017
            
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2017 Prediction: The Top 10 E-Commerce Shopping DaysMark these dates in your calendars and planners right now.

                Sophia Skinbjerg
                19 January 2017
            
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Is It Safe To Do Digital Transaction Through Your App?In May of 2016, Starbucks made the headlines not for serving the best coffee in the US but for a major hack on their mobile payment app.

                Madhu Kesavan
                19 January 2017
            
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Android vs. iOS: Smartphones, Which And WhyYou’re in the market looking for a new smartphone. Here's the question, which smartphone OS should you invest your money in?

                Jenny Granados
                19 January 2017
            
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Mobile Wallets: Delivering Better Customer EngagementMobile wallets offer dynamic ways for companies to deliver customer engagement and let them stand out from the cluttered competition.

                Alesia Nik
                18 January 2017
            
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Insights Into Mobile App Development TrendsToday you get to see a wide range of applications in both Google Play Store and Apple App Store and they are showing no signs of slowing down in 2017.

                Ariana Johnson
                18 January 2017
            
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How A Purchase Decision Is MadeDo you find yourself wondering how a potential customer makes a purchase decision? You may be surprised at how complex the process of making a purchase decision is – but once you understand it, you can help your...

                Julie Cave
                18 January 2017
            
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Is Digital Development On The Rise For B2B Companies?At the recent CustomerTalk digital marketing event one topic that stood out the most for me was the expert panel debate on the issue that “Digital development is more important for B2C companies than it is for B2B” . 

                Udesh Jadnanansing
                18 January 2017
            
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A Look At Top Mobile App Development Trends for 2017The demand for apps is increasing at a rapid pace and there are some mobile app development trends to watch out for in 2017.

                Alesia Nik
                18 January 2017
            
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Is Your Digital Transformation Merely a Digital Overlay?It seems that every industry is talking about digital transformation, or digital business transformation.  It is frequently viewed as going paperless, but it would be more accurate to describe it as embracing new...

                Michelle Hay
                17 January 2017
            
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Key Components to Plan your Mobile Budget in 2017Now that the new year has already begun, it is time to plan a mobile strategy that is affordable, effective and customer oriented at the same time.

                Janet Scott
                17 January 2017
            
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Why is Address Verification Important For Your Business?It is no secret that the growing customer power is pushing the companies to provide the best customer service in addition to high-quality products. As customers are used to receive ‘perfect’ service, it is very...

                Eren Kocyigit
                17 January 2017
            
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Understanding 3 Stages of a Buyer's Journey Will Change Your Marketing ForeverIn today’s age of short attention spans, media influxes and smarter advertisements, understanding your client’s journey is more important than ever. Making sales is no longer a case of cold calling or plastering your...

                Marina Grindle
                17 January 2017
            
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5 Arguments to Convince Your Boss You Need a New Email Marketing PlatformIf you’re tired of using your current email marketing platform, here’s five arguments to convince your boss that you need a new one.

                Sophia Skinbjerg
                17 January 2017
            
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The Essential Guide To Website LocalizationWebsite localization is a huge task. Be sure to check out our essential guide before you get started.

                Oliver Bock
                17 January 2017
            
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