April - Digital Doughnut

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Increase Your Deal Flow With Inbound Marketing: A Primer For Middle Market Investment FirmsWhen most people think of marketing, they think of advertising a product in ways that are intrusive to everybody, regardless of their interest in the product being sold. With the rise of the internet and increasing...

                Vera Fischer
                12 April 2016
            
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What I Learned from a Month of Not BloggingSome of biggest content marketing myths are that you need to blog consistently and constantly in order to succeed online.  My one-month experiment proved this is no longer true.

                Sharon McElwee
                12 April 2016
            
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How to Launch a New Product Using Digital MarketingMarketing a brand new product is always exciting, especially when the product is something delicious. The product launch we did for Dukatos was just like the product itself  – exciting and delicious.

                Ivan Brozovic
                12 April 2016
            
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Reinventing the Buyer Journey to Drive SalesEven the best sales person can't drive more sales if you don't understand your buyer needs and build a process to provide the right information at the right time. Acquiring new customers is based on helping...

                Darcy Bevelacqua
                12 April 2016
            
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Stop Talking About Digital StrategyCommunication strategy should be about communication strategy stop dividing your budget

                Manuel Yanez
                12 April 2016
            
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Preparedness and Understanding of the Global Threat on Cyber Crime Digitization is expanding the way we do business, but it's creating a wider playing field for cyber criminals.   All the venues which we share information is at a greater risk than ever before.   As we expand our...

                Andre Robichaud
                12 April 2016
            
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How To Identify Client Needs vs. Wants When getting into a project, it is important to proceed with thought and purpose and avoid the temptation to jump directly to tactics. Taking a methodical approach ensures that you are solving the right problems and...

                Courtney  Lichtenberger 
                12 April 2016
            
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Don't Hide From Social Media AnalyticsAny business who uses social media as a marketing tool knows that a significant amount of time is spent planning and crafting messages. One way in which we see companies fall short, is not measuring the results of...

                Charlotte Chipperfield
                12 April 2016
            
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67 Things You Didn’t Know About Your Favorite Social Media PlatformsThis post is our yet another attempt to build the big daddy of all listicles. If you have ever felt social media is funny or weird, and a lot of your social marketing results (or efforts) don’t make sense, this fact...

                Dipti Parmar
                12 April 2016
            
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First How to Get Your Business OnlineAccording to statistic, half of all small companies do not have a company’s website and more than 75% of the buyers check the website before taking a decision to buy the products and services. This article will help...

                Ranjat M
                12 April 2016
            
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A Blogger’s Personal Brand Is Much More Important than a BlogThe new blog follower is not interested in the blog as an entity. No matter how well it’s updated. They are interested in a single post – specific content that fits perfectly to their needs and interests. 

                Timo Kiviluoma
                11 April 2016
            
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Goals Gone WrongWe hear on a consistent basis to "set goals" but often don't receive much guidance after that point. This article discusses how to set healthy goals and how we often make progress when some goals are not...

                James Zilenziger
                11 April 2016
            
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Presenting with Your Body: Overcoming defensivenessWhen presenting however well you know or are confident in your product, service or information, if you are in an unfamiliar situation, or place, this can often be uncomfortable and increase any anxiety.

                Karen Durham-Diggins
                11 April 2016
            
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6 Marketing Tips to Promote your New Born WebsiteSo, you have just launched a new website and you are trying to promote your business online. Don’t know where to start with? Here are a few tips to help you kick-start your website’s popularity and increase its...

                Ahmad Salih
                11 April 2016
            
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The Millennial Sales Call: 3 Tips to Tackle Nerves in a Digital AgeNot only has the sales call changed significantly in the last decade, but so has the individual making the sales call. In an age of texting and email, speaking on the phone has become less comfortable for the...

                James Zilenziger
                11 April 2016
            
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Social Selling: From Tweet to SaleThe multiplication of social media and the cost and time it takes to develop an audience and build relationships have forced marketers to beef up their social strategies. Does this mean that the time of exploration...

                Clément Hurstel
                11 April 2016
            
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Marketing and MVPs: The Kanye PhilosophyHow do develop a new product and take it to market, Yeezy-style.

                Mitchel Nicholson
                11 April 2016
            
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Defining Goal Value on Non-ecommerce WebsitesData is becoming increasingly important in marketing, especially in digital.

                Ivan Brozovic
                11 April 2016
            
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How to Achieve Positive ROI with Digital in TourismWe implemented the practice of cycle in digital advertising for tourism in order to achieve campaign goals and positive ROI (return of investment).

                Ivan Brozovic
                11 April 2016
            
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How to use Social Media Listening Tools to Understand your AudienceThe most important element of a successful conversation is listening to what the other person is saying - find out how social media listening tools can help you with this.

                Stephanie Mulrooney
                11 April 2016
            
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Digital Transformation in India: Better late than never?Digital transformation is the development and implementation of strategies that help captivate and engage digital customers. Question is – in a country where less than 2 companies out of 5 have taken their business...

                Prachi Tyagi
                11 April 2016
            
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Big Brand Lessons: The Client JourneyI believe that those firms that get to grips with the importance of the client journey will be the ones to reap the biggest rewards – but what can other businesses learn from the big brands of the world?

                Susan Pettit
                11 April 2016
            
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Develop a Content Strategy for Your Marketing or Website LaunchContent strategy planning is critical to the success of any project or website launch. When you plan out the steps that your potential clients will take on your site or within your sales funnels, you can improve your...

                Tamara Budz
                11 April 2016
            
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Two Big Ideas That Make TomTom a Market LeaderWhile on holiday, I watched the CEO of transport navigation company TomTom give a masterclass on CNN in how to demonstrate market leadership by not talking about your products. And demonstrated one of my key ideas...

                Stuart Maister
                11 April 2016
            
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Performance MarketingMarketing activities have to be performance oriented to deliver the best results. Defining goals and concepts can be challenging, but the long-term benefits are worth the effort.

                Ivan Brozovic
                11 April 2016
            
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