April - Digital Doughnut

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Will your next headline be a pair of sweaty socks or a freshly baked pastry?You know that intoxicating aroma that hypnotizes you when you walk past a bakery?  Well that’s pretty much the effect that headlines need to have these days in order to earn a click.

                Noya Lizor
                6 April 2016
            
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6 Things Content Marketers Can Learn from Charles DickensFrom serialising work to developing a content brand (or two), the great Victorian has much to teach modern creators of content...

                Dan Brotzel
                6 April 2016
            
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Today’s Technology Sausage Factory: The Online Advertising EcosystemLips, ears, snout and all, today’s sausage factory of data is complicated and convoluted. Data is repackaged and re-sold as inventory. It flows through the online advertising ecosystem without clear accountability as...

                Greta Paa-kerner
                6 April 2016
            
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The Imminent Fall of the Language Barrier Brings Huge Cultural ChallengesEver more perfect machine translation will soon bring the world closer together by eliminating the language barrier. But it carries within it the seeds of harmful cultural disruption.  

                Martin Hiesboeck
                6 April 2016
            
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9 surprisingly lengthy tips for cutting and editing your copyDan Brotzel, Content Director at Sticky Content, part of the Press Association, gives 9 surprisingly lengthy tips for cutting and editing your copy

                Dan Brotzel
                6 April 2016
            
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Mastering Lead Generation: From Content To ChatMastering lead generation requires you to be a bit of a jack of all trades. You need to be able to attract prospects to your funnel, write informative (and persuasive) content and convert.

                Miles Hobson
                6 April 2016
            
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Top 3 Trends from Retail Business Technology Expo 2016 in LondonThe Retail Business Technology Expo (RBTE) in London last week was filled with visitors, speakers and businesses showcasing their latest retail strategies and products.  

                Joyce Kwong
                6 April 2016
            
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Blockchain is the most disruptive invention since the Internet itself - not just in financeBy now you are sure to have heard of Bitcoin and the blockchain technology. Even so, very few people seem to realize that the blockchain won't just kill banks, brokers and credit card companies. 

                Martin Hiesboeck
                6 April 2016
            
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The Chat App Revolution: Everything on the LINEWhile the US and Europe are still working with simple chat applications that offer only basic functionality, East Asia has embraced a different paradigm: Chat platforms with offer hundreds of functions from ticketing...

                Martin Hiesboeck
                6 April 2016
            
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Return of the Product Manager?In digital marketing the once all-powerful product manager has lately been playing second fiddle to media planners. 

                Chris Marquardt
                6 April 2016
            
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Humor and Health Do Not Mix. (Or Maybe It’s What We Need!)In the healthcare industry communications, humor is not used. In real life, it often is what makes us all most human and able to deal with the health crisis thrown our way. 

                Alfred O'Neill
                6 April 2016
            
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Strategic Transformation - a Case StudyRe-positioning and setting of new Vision, Mission, Values and Strategy using Blue Ocean methodology were the first part of the Strategic Transformation program we undertook to transform a Chinese Print Management...

                Joyce Kwong
                6 April 2016
            
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12 Tactics To Launch & Market Your Startup (With Little To No Money)Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch.

                Sujan Patel
                6 April 2016
            
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Google Ad Changes; One Month On...Last month we talked about the potential impact of Google removing their ads from the right hand side of the search results page...

                Tom Cella
                6 April 2016
            
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Improve conversion during the [international] checkout processConversion rate for payments is the ratio between the number of payment requests and successful payment authorisations. Recent research by Ingenico Payment Services has revealed that 20% of payment requests are not...

                Frank Van den Berg
                5 April 2016
            
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To drive value to your customers faster you need to re-shape your digital businessIn a world where consumer demand changes as fast as the direction of the wind, the demand on enterprises to rapidly deliver change is never more prominent. Enterprises need to change the way they drive value to their...

                Hanna Cevik
                5 April 2016
            
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10 Digital Marketing Trends in 2016 CMOs Can’t IgnoreThe digital revolution has created a tsunami of change to the customer experience and to what consumers now take for granted from their favorite brands.

                Mo Elnadi
                5 April 2016
            
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Spotting a potential “Disruptor” in your market & How to react?Every market now is being disrupted by innovations in new technology and operating models all the time. New business models advanced by technology are disrupting markets from Consumer Technology Products to Financial...

                Joyce Kwong
                5 April 2016
            
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Why Estate Agents Need To Nail The Digital ExperienceAre you a traditional high street estate agent? Is your on-line presence living up to customer expectations? If you aren’t nailing the digital experience that home-owners and buyers receive, then you are losing out on...

                Miles Hobson
                5 April 2016
            
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Solutions as Stories™Today's most successful websites do more than inform, they inspire. This emotional connection is critical to success for both you and your clients. User Experience guides this and lets your visitors realize that...

                Courtney  Lichtenberger 
                5 April 2016
            
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How to get more out of Google AdWordsLearning the fundamental fact about Google AdWords allows your ads to perform better - for less.

                Ken Abbott
                5 April 2016
            
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6 Tips for Sustaining the Passion After the Brand LaunchLaunch Day may be the last day on your project calendar - but it also the first day in the life of your new brand.

But then what?

                jonathan paisner
                5 April 2016
            
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The 10 awkward truths of Modern MarketingMarketing is undergoing incredible change and CMOs have never faced so many challenges. Today, to be successful, marketers have to manage areas they never had to before, including social media interaction, customer...

                Tamara Grunebaum
                5 April 2016
            
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Digital Outsourcing Or DIY Marketing?With digital marketing becoming increasingly complex, the question of whether to outsource or do it yourself is even more prominent now than it has ever been.

                Lucy Forbes
                5 April 2016
            
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Wearables Set To Revolutionize Finance SectorMost people today equate wearable technology with fitness trackers like Fitbit and feature-rich products such as the Apple Watch. The latter, which is compatible with a growing number of apps and able to handle...

                Mike Owen
                5 April 2016
            
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