Article

Ken Abbott
Ken Abbott 5 April 2016
Categories Search Marketing

How to get more out of Google AdWords

Learning the fundamental fact about Google AdWords allows your ads to perform better - for less.

How to get more out of Google AdWords

AdWords is Google's Ad platform. It lets you to run paid ads on Google and its huge distribution network.

I've been using AdWords since it first launched in 2002 and one thing is clear - over the years it has become more and more complex. It's now insanely complex. This makes it difficult for the average advertiser - and that usually results in one thing - they spend more money than they should and therefore feel that AdWords is very expensive. But is doesn't have to be that way if you know the fundamental fact about AdWords..

The fundamental fact about AdWords

An AdWords ad consists of two components..

1. The Ad text and destination url.

2. The content of the destination url.

#2 is where most advertisers make their big mistake. The destination url is simply the page on your website where you are sending all the AdWords traffic - and it must match your ad. What does "match" mean? It's this..

  • Make sure the page Title Tag contains the main keyword used in the Headline of your AdWords ad.
  • Make sure the page content does the same, plus mentions other keywords used in the keyword list of your ad. Page content includes headline and body text.
  • Make sure all aspect of the page agree with your ad. Example: if you ad offer a free deal then that free deal must absolutely be offered on your page.

So what happens if you do all this correctly? Google will like your ad, give it a higher quality score, and charge you less!

Of course, there's much more to optimizing AdWords ads, but take care of this fundamental fact first. This is the big one. 

Need help? Contact me anytime. I have 10+ years experience optimizing AdWords ads.

Content written and posted by Ken Abbott abbottsystems@gmail.com

Internet Marketing Consultant

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Author Profile

Ken Abbott
Ken Abbott Website Marketing for Small Business, Doctors & Lawyers - Website Expert, SEO Expert, AdWords Expert, Web Expert. Abbott Systems

I optimize websites for best exposure in Google and maximum traffic. I also promote websites with paid advertising on Google. Specialties: Google AdWords, PPC, SEO, SEM. Internet Marketing for Fertility Clinics, Doctors, Lawyers and Small Business. Physics. Math. Blogger. Web Marketing. **Free SEO Cheat Sheet Instant explanation of SEO basics. **Free SEO v. SEM Cheat Sheet Instant explanation of the critical differences between SEO and SEM. **Email me at and I'll send you a free copy. What are the different types of Search Engine Marketing? There are two types: You can get your website seen in search engine organic listing. These are the unpaid listings on a search results page. This is called SEO (Search Engine Optimization). Or you can run paid ads on search engines. This is called SEM (Search Engine Marketing). Does SEO replace SEM or vice versa? No. SEO and SEM are quite different. For a complete website marketing you need both. How do I do SEO? You get a SEO specialist to analyze your website. Then you make the recommended changes to your website. You also need to get other websites to link to yours. Then you wait until the search engines index your site. This process can take anything from a few weeks to many months. How do I do SEM? You open an advertising account with the search engines. For example, Google's ad system is called AdWords. So, to advertise on Google you need to open an AdWords account. Is there any advantage to running paid ads? Yes. First, you can get ads up and running very fast. Second, with paid ads you totally control the ad message and you can change it anytime. Third, paid ads run in more places than on the search engine itself. Search engines like Google have massive ad distribution networks, so you get more exposure.

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Skills

adwords, seo, sem, ppc

Previous Experience

2010 - Abbott Systems - Website Marketing for Small Business, Doctors & Lawyers - Website Expert, SEO Expert, AdWords Expert 2000 - 2010 IntegraMed - Website Marketing for Small Business, Doctors & Lawyers - Website Expert, SEO Expert, AdWords Expert 1995 - 2000 Abbott Systems, Inc. - Website Marketing for Small Business, Doctors & Lawyers - Website Expert, SEO Expert, AdWords Expert 1989 - 1995 Abbott Systems, Inc. - Website Marketing for Small Business, Doctors & Lawyers - Website Expert, SEO Expert, AdWords Expert

Education & Qualifications

This user has not entered their Education & Qualifications

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