Article

Ivan Brozovic
Ivan Brozovic 11 April 2016

Performance Marketing

Marketing activities have to be performance oriented to deliver the best results. Defining goals and concepts can be challenging, but the long-term benefits are worth the effort.

Have you ever wondered what the results of campaigns you create are, and how do they affect your business or your client’s progress?
In my experience, the answer to these questions is usually – unfortunately no. This is why I want to explain how we see performance marketing and how you can benefit from it.

First of all, let’s explain performance.
Thesaurus says its synonyms are achievement, fulfillment, work or carrying something out. It basically shows that you are doing the right thing and how good you are doing it.
Additionally, the aim of the performance marketing is to achieve measurable results that make sense to you and your business.

blog_vizual-(1).jpg

Implementation of Performance Marketing

By now, you may be wondering – how could I implement performance marketing in my organization?

Mission and vision

Everything starts with defining the mission and vision of your organization. They are very important as they describe where your business is going, where it wants to be and how it wants to get there.
They are the basis of your business culture and your core work. Also, everything, including your marketing, needs to be aligned with your mission and vision.

Business goals

After you define your mission and vision, as well as the values in them, you move on to your business goals. You must have long-term goals and short-term goals, but let’s just focus on yearly business goals in this example.
You start by asking yourself: ‘What does my company want to achieve this year?’
If you are working in a marketing agency or a marketing department, you usually can’t influence these goals. However, you must be aware of them. They are the grounds for building up your marketing goals, simply because marketing has to underpin the action of achieving your business goals (or at least making it easier for them to be fulfilled :)).

Marketing goals

At this moment, you need to ask yourself what you can and what you should do to achieve your business goals. It is very important to note that marketing isn’t done for its own sake, but for the good of the whole business.
Marketing budget should be planned and it should have a point to be successful. For example, if one of your business goals is to raise your sales by 10% in the next year, you can see what you can do about it. Is it reaching a new target audience? Maybe it’s changing your marketing channels? Maybe implementing analysis and measurement in marketing to see what is your impact on sales? By asking yourself these questions, you can develop an overall marketing plan.

Campaign goals

By now, you already have your marketing goals set, which leads us to defining your campaigns. This is where fun and creativity starts . :)
However, you need to make sure that your campaigns fit into your marketing goals perfectly. Each and every single one of your campaigns during a year or more needs to contribute a little bit to the marketing goals. Also, it needs to contribute to the success of your future campaigns. In that way even your smallest marketing efforts can contribute to the success of your overall business.

Conclusion

In the end, if you want to have real performance marketing implemented in your organization, you need to measure every one of your efforts. Use online tools such as Google Analytics for your e-commerce or Octalytics to see how your online efforts are impacting your offline sales. Finally, do regular market research to see how your business is growing.

Let us know about your business goals and how do you connect them with your marketing efforts, or contact us at info@degordian.com.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more