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Black Friday Sales: Getting The Most Out Of The Inevitable Bargain Hunters

Black Friday Sales: Getting The Most Out Of The Inevitable Bargain Hunters

sales attract price sensitive bargain hunters with little notion of brand loyalty, but as long as there are enough good customers to compensate for the bad, sales make economic sense.

Peter Cunningham
Peter Cunningham 16 September 2015
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5 Steps To Using Influencer Marketing To Promote Your Personal Brand

5 Steps To Using Influencer Marketing To Promote Your Personal Brand

Influencer marketing isn't about hypnotizing people. It's creating visibility and affinity through human

Jay Denhart-Lillard
Jay Denhart-Lillard 16 September 2015
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Is This The Best We Can Do?

Is This The Best We Can Do?

The data available today can give us a picture, but it can easily turn into the wrong picture if you do not consider some important points.

Christie Fidura
Christie Fidura 15 September 2015
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How Non-Profits Can Empower Entrepreneurship

How Non-Profits Can Empower Entrepreneurship

Mathematics is an exact science, but real life is not.

Dragana Nikolic
Dragana Nikolic 15 September 2015
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Are You Trending On Uber?

Are You Trending On Uber?

The app-driven, decentralized ride-share company is hardly the only denizen of the new p2p economy blossoming worldwide.

Alexis Ternoy
Alexis Ternoy 14 September 2015
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Why Customer Satisfaction Should Be Your New Metric

Why Customer Satisfaction Should Be Your New Metric

It's important to put in place the right organisational culture, people, processes,and metrics; as well as the most appropriate means of analysing customer data

Billy Lyle
Billy Lyle 14 September 2015
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How To Use Animated GIFs In Your Email Campaigns

How To Use Animated GIFs In Your Email Campaigns

Done correctly, animated GIFs can be a simple but effective way to make a standard email template come to life.

Hark Thandi
Hark Thandi 14 September 2015
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Google Launches Native Ads To All Advertisers

Google Launches Native Ads To All Advertisers

Google announces that they will finally be rolling out Gmail ads to all advertisers.

Alexandra Wasiuk
Alexandra Wasiuk 11 September 2015
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The Community Uprising At Social Media Week - London 2015

The Community Uprising At Social Media Week - London 2015

There's a subtle shift happening in the Social Media Management industry, and it's one that gives me a glimmer of hope. Social Media Managers are starting to think about Community.

Christie Fidura
Christie Fidura 11 September 2015
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Is Social Media Breeding A Self-Obsessed Culture?

Is Social Media Breeding A Self-Obsessed Culture?

LinkedIn recently launched their Social Selling Index, this credibility scoring metric is just another attempt to make me crazy!

Raeesa Bagus
Raeesa Bagus 11 September 2015
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How To Grow Your Business Through Social Media

How To Grow Your Business Through Social Media

Whatever the gurus might say, social media is a long game, don't expect instant results and learn to enjoy it!

Claire Trevien
Claire Trevien 11 September 2015
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Digital Or Death! Six Priorities For Digital Transformation

Digital Or Death! Six Priorities For Digital Transformation

Is your business built to survive in today's digital marketplace?

Ira Kaufman
Ira Kaufman 10 September 2015
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3 Tips For Beginners To Be Successful With Your Curated Content

3 Tips For Beginners To Be Successful With Your Curated Content

Digital marketing is all about content and this is an open secret now.

Digital Doughnut Contributor
Digital Doughnut Contributor 10 September 2015
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2 Tips For Novice Community Managers

2 Tips For Novice Community Managers

To add to Amanda's fantastic Community Manager tips, here are my top 2 tips for novice Community Managers.

Christie Fidura
Christie Fidura 10 September 2015
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Is Your Digital Strategy Smartphone Ready?

Is Your Digital Strategy Smartphone Ready?

With Smartphone uptake increasing year on year across all age groups is your marketing strategy Smartphone ready?

Tom Etherington
Tom Etherington 9 September 2015
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Using The STAR Method For Competency-Based Project Management Interviews

Using The STAR Method For Competency-Based Project Management Interviews

Adopting STAR is a simple way for you to provide clear, concise and concrete answers based on real-life examples from previous employment.

Tania Cheema
Tania Cheema 9 September 2015
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Realising The Value Of Mobile Moments

Realising The Value Of Mobile Moments

Let's look at examples from Topshop and Uber and outline how they pulled off some impressive real-time campaigns.

Jessica Schramm
Jessica Schramm 9 September 2015
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B2B Social Media And Social Marketing: Really An Effective Business Tool?

B2B Social Media And Social Marketing: Really An Effective Business Tool?

Social marketing creates awareness of your enterprises' products or services long before prospects and customers visit your website.

William Yates
William Yates 8 September 2015
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Will The Need For Good Content Ever Slow Down?

Will The Need For Good Content Ever Slow Down?

Today the success of any consumer-facing company now rests largely on its approach to the quality of one crucial asset: content.

Mike Owen
Mike Owen 8 September 2015
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How Should You Craft Your Email CTA?

How Should You Craft Your Email CTA?

In this article we will have a look at how you should create your CTAs in order to achieve better results.

Roland Pokornyik
Roland Pokornyik 8 September 2015
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The Best In Content Thinking

The Best In Content Thinking

Every week a bevy of resources are written and recorded on the content marketing circuit. Delve here for the best of the bunch.

Gillian Ivory
Gillian Ivory 7 September 2015
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Plant Your Content Seeds!

Plant Your Content Seeds!

When you believe you have great content, you want to go viral. But how do you do it?

Faizan Syed
Faizan Syed 7 September 2015
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How Data Is The Key To Ensuring Effective Engagement In An Ever Evolving Market

How Data Is The Key To Ensuring Effective Engagement In An Ever Evolving Market

Data-driven marketing is not new, but it has become an increasingly essential customer engagement and prospect management tool

Billy Lyle
Billy Lyle 7 September 2015
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How Would Social Media Pivot If Twitter Were To Decline?

How Would Social Media Pivot If Twitter Were To Decline?

Since 2012 we've been hearing rumors of Twitter dying; however, this time around the news seem to be unfeigned with hard statistics to show for it.

Digital Doughnut Contributor
Digital Doughnut Contributor 7 September 2015
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The Web Changed. We Changed. So why Are Retailers Stuck Back In 2003?

The Web Changed. We Changed. So why Are Retailers Stuck Back In 2003?

Almost twelve years after you probably first heard the words ‘Web 2.0', why is it that retailers are still selling like it is 2003?

Peter Cunningham
Peter Cunningham 7 September 2015
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