Article

Christie Fidura
Christie Fidura 11 September 2015
Categories Social Media

The Community Uprising At Social Media Week - London 2015

There's a subtle shift happening in the Social Media Management industry, and it's one that gives me a glimmer of hope. Social Media Managers are starting to think about Community.

There’s a subtle shift happening in the Social Media Management industry, and it’s one that gives me a glimmer of hope. Social Media Managers are starting to think about Community.



How do I know this? Because Tyler Becker, Director of Content for Social Media Week, told me so.

Tyler Becker wrote an article entitled 4 Sessions Where You’ll Learn About Creating and Managing Powerhouse Communities for the upcoming Social Media Week London conference.

There’s 2 things about this article which tell me that the change I’ve speculated is occurring is really happening:

1. 4 sessions specifically dedicated to the art and implementation of Community Management are being held at this year’s Social Media Week London conference. Four! OK, so out of 113 events, that’s a pretty small percentage, but it’s a damn sight more than I’ve seen at previous  SMW London conferences.

2. Tyler wrote an article about these 4 sessions, giving the SMW London registrants, prospects and a wider audience his take on why Social Media Managers should want to attend these sessions.

Playing devil’s advocate, Social Media is a tool which Community Managers use, so it makes sense to give Community Managers a reason to attend this week-long event which is focussed on social. However, my 2 points of evidence above prove that Social Media Managers are also starting to reach outside of their original scope of campaign building and execution to consider the benefits and advantages of Community.

Building and managing Community is not a small job which is undertaken lightly. It has a completely different focus than social media: to engage, to nurture, to continue the conversation, to connect, to grow, to impact, to build the relationship.

As a Senior Community Manager, I’m delighted to see this small yet important change. I hope you attend at least one of the 4 sessions Tyler mentions and which SMW London is holding.

And, I really hope that this isn’t just a fad, and that next year, maybe Community Management will have alot more sessions at SMW London 2016… maybe even 8!

Get your 20% Discount on tickets to Social Media Week by clicking the banner below


 

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more