The Community Uprising At Social Media Week - London 2015
There's a subtle shift happening in the Social Media Management industry, and it's one that gives me a glimmer of hope. Social Media Managers are starting to think about Community.
There’s a subtle shift happening in the Social Media Management industry, and it’s one that gives me a glimmer of hope. Social Media Managers are starting to think about Community.
How do I know this? Because Tyler Becker
, Director of Content for Social Media Week, told me so.
Tyler Becker wrote an article entitled 4 Sessions Where You’ll Learn About Creating and Managing Powerhouse Communities
for the upcoming Social Media Week London conference.
There’s 2 things about this article which tell me that the change I’ve speculated is occurring is really happening:
1. 4 sessions specifically dedicated to the art and implementation of Community Management are being held at this year’s Social Media Week London conference. Four! OK, so out of 113 events, that’s a pretty small percentage, but it’s a damn sight more than I’ve seen at previous SMW London conferences.
2. Tyler wrote an article about these 4 sessions, giving the SMW London registrants, prospects and a wider audience his take on why Social Media Managers should want to attend these sessions.
Playing devil’s advocate, Social Media is a tool which Community Managers use, so it makes sense to give Community Managers a reason to attend this week-long event which is focussed on social. However, my 2 points of evidence above prove that Social Media Managers are also starting to reach outside of their original scope of campaign building and execution to consider the benefits and advantages of Community
Building and managing Community is not a small job which is undertaken lightly. It has a completely different focus than social media: to engage, to nurture, to continue the conversation, to connect, to grow, to impact, to build the relationship.
As a Senior Community Manager, I’m delighted to see this small yet important change. I hope you attend at least one of the 4 sessions Tyler mentions and which SMW London is holding.
And, I really hope that this isn’t just a fad, and that next year, maybe Community Management will have alot more sessions at SMW London 2016… maybe even 8!Get your 20% Discount on tickets to Social Media Week by clicking the banner below