Faizan Syed
Faizan Syed 7 September 2015

Plant Your Content Seeds!

When you believe you have great content, you want to go viral. But how do you do it?

When you believe you have great content, you want to go viral. You start to contemplate. Perhaps, a catchy promotional video? Sharing it on a social networking groups, a creative campaign? It doesn’t matter how much flashy it seems, if it is not distributed in the right areas. So how can you plant your new content in the right networks?

Traffic And Credibility Comes From Seeding

Content seeding is an online marketing strategy to scatter content across the Internet and thus making it visible on digital platforms, such as blogs and social communities. The more sites your content gets spread to, the more likely it is that someone will notice it, read it and share it.

Image courtesy: Camilla Lesjak

Digital marketing 101 states that seeding is a very important element in online marketing. By planting your content online, you can raise awareness of your company and increase overall SEO. The primary focus of content seeding should be to convince influencers in your industry to validate and distribute your content through their network. The range is far greater and adds to your credibility, than if you only even share your content by yourself in only your own network.

If Content   creators spread their content to various digital locations then content will be read, noticed and spread. 

Take The Right Approach By Asking Questions

Content Seeding is not as straightforward as one might think. You always have to ask the questions in order to find the right approach to your content strategy. Who is the target audience? What type of content creates value for them? And so forth. But relating to your digital marketing activities, you could consider these questions:

How Do You Manage Your Network?

Maintaining a healthy network is vital for all marketing activities - both online and offline. You’ll need it later for your seeding, if you remember to engage and involve yourself with your network to distribute your content.

In addition to this, it is a good idea to consider what your network and their audience are “listening to”. Here we are talking about the so-called influencers, who have a very large following compared to the average user. Contacting influencers, you think, will find your content most interesting will enable you to easily bridge a gap between you and the audience you are trying to reach. Just remember that it is important to ’sell’ your content in the right way. Why should they share your content? And how can it benefit their network.

Which Channels Do You Use?

You need to have a clear idea of who your target audience is, if you want to create a successful online campaign. More often than not, most of us believe that we have grasp of who they are. But do we know what they are doing? Or more importantly do we want to know? We should know that people on Instagram provide us with ample opportunity to share pictures or videos with them. Companies, such as Nike or restaurant owners like Jamie Oliver are able to create awareness, goodwill and sales, as pictures can tell a 1000 words. Or even share small videos of day to day activities.

Nike has more than 2o million followers on Instagram, who often share their latest clothing items, while asking their customers for reviews and opinions of their items Image: Nike Instagram page

Bloggers often have a huge fan following, and often their fans are savvy users of social media. Therefore, working with popular bloggers or vloggers can, for instance give a little bakery shops content a whole new dimension on Instagram or Tumblr. Just make sure that there is connection between your content the bloggers audience, as that is what amplifies your distribution. Sites like Digg, Reddit, or StumbleUpon are ideal for content seeding.

Image: Stumbleupon

How To Make It Work?

Once you have your plan and strategy in place, now it’s time to produce the actual content. Again think about how your target audience will react if you create content for them on Facebook or YouTube. Presenting your content in a creative and unique way is one thing but you need to focus particularly on your message and ensure your content is giving the audience a reason to share and that they have the opportunity to provide their opinion on the content, as a basis for a conversation with other online users.

Try And Judge

Watch every part of your seeding strategy and make necessary changes for the next time you are producing content and building relationships with your network, your audience and the influencers.

Here is an easy guide from Rebecca Hesilrige on Content Seeding guide

Original Article

Find out more on the future of Content Marketing at our DLUK - Trends briefing on the 24th September 2015



Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Beacons and Proximity Marketing: All You Need to Know

Beacons and Proximity Marketing: All You Need to Know

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. But what exactly are Beacons and how do they work?

Asena Atilla Saunders
Asena Atilla Saunders 9 March 2017
Read more