Article

Alexandra Wasiuk
Alexandra Wasiuk 11 September 2015
Categories

Google Launches Native Ads To All Advertisers

Google announces that they will finally be rolling out Gmail ads to all advertisers.

Native Gmail Adverts 

Now Available

 


Native Gmail adverts have been running in beta test since 2013 and on Tuesday (01/09/2015) Google announced that they will finally be rolling out Gmail ads to all advertisers. Native Gmail adverts appear both in mobile and desktop versions of Gmail.
 

These ads can be displayed in the following two formats:
 

  • A collapsed advert is the advert you will initially see within Gmail, the ad will match your usual Gmail inbox (shown in the image below). Users are able to expand this initial advert to see further information.
     

 

 

 

  • An expanded advert is shown when a user clicks on a collapsed advert. This is a full-page native advert that recreates the richness of a landing page. Advertisers only pay for the click to expand the advert, any further clicks on the Gmail content are free including clicks to forward on or to save the advert to your inbox. An expanded advert could look like the giffgaff advert below:
     

 

 


These adverts will appear on both mobile and desktop versions of Gmail where advertisers are able to choose from various customisable templates for the expandable advert. 


Google are now giving all advertisers the option to connect with potential customers in a new way. Native Gmail Adverts enables your brand into your potential customer’s inbox, this personal insight into customers is something many brands cannot refuse. By any means Gmail should not be overlooked, it has been reported by Google that the Gmail app has been downloaded over 1 billion times, so Google giving your brand the opportunity to connect with people in this way is pretty exciting.  


Advertisers can use Gmail adverts within AdWords, all you need to do is create an all features campaign to run on the Google Display Network (GDN). You can choose to use Native Gmail Adverts simply by adding ‘mail.google.com’ as a placement. To get the campaign up and running you’ll need to create Gmail ads which can be done within the Google Ad gallery (formerly known as the display ad builder). With Gmail Ads managed in the GDN you are enable to utilise the usual display targeting features such as keywords, demographics and topics to help to segment down to a relevant audience. 


Even though Google has only just opened this up to all advertisers, many of our clients have already been running Native Gmail adverts. If you feel like you could benefit from running Native Gmail adverts or want to explore other Google beta tests talk to a member of our team


Original Article

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more