Article

Alexandra Wasiuk
Alexandra Wasiuk 11 September 2015
Categories

Google Launches Native Ads To All Advertisers

Google announces that they will finally be rolling out Gmail ads to all advertisers.

Native Gmail Adverts 

Now Available

 


Native Gmail adverts have been running in beta test since 2013 and on Tuesday (01/09/2015) Google announced that they will finally be rolling out Gmail ads to all advertisers. Native Gmail adverts appear both in mobile and desktop versions of Gmail.
 

These ads can be displayed in the following two formats:
 

  • A collapsed advert is the advert you will initially see within Gmail, the ad will match your usual Gmail inbox (shown in the image below). Users are able to expand this initial advert to see further information.
     

 

 

 

  • An expanded advert is shown when a user clicks on a collapsed advert. This is a full-page native advert that recreates the richness of a landing page. Advertisers only pay for the click to expand the advert, any further clicks on the Gmail content are free including clicks to forward on or to save the advert to your inbox. An expanded advert could look like the giffgaff advert below:
     

 

 


These adverts will appear on both mobile and desktop versions of Gmail where advertisers are able to choose from various customisable templates for the expandable advert. 


Google are now giving all advertisers the option to connect with potential customers in a new way. Native Gmail Adverts enables your brand into your potential customer’s inbox, this personal insight into customers is something many brands cannot refuse. By any means Gmail should not be overlooked, it has been reported by Google that the Gmail app has been downloaded over 1 billion times, so Google giving your brand the opportunity to connect with people in this way is pretty exciting.  


Advertisers can use Gmail adverts within AdWords, all you need to do is create an all features campaign to run on the Google Display Network (GDN). You can choose to use Native Gmail Adverts simply by adding ‘mail.google.com’ as a placement. To get the campaign up and running you’ll need to create Gmail ads which can be done within the Google Ad gallery (formerly known as the display ad builder). With Gmail Ads managed in the GDN you are enable to utilise the usual display targeting features such as keywords, demographics and topics to help to segment down to a relevant audience. 


Even though Google has only just opened this up to all advertisers, many of our clients have already been running Native Gmail adverts. If you feel like you could benefit from running Native Gmail adverts or want to explore other Google beta tests talk to a member of our team


Original Article

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more