Biggest Budgetary Challenges For Multi-Location Brands We consider the biggest budget-busters for multi-location brands, and present a solution to meet their most crucial - and costly - marketing challenges. Jennifer Trenery 14 May 2015 Read more
Easy Google Adwords ROI Calculator Never wonder if your Adwords campaign is paying off. Kylon Gustin 14 May 2015 Read more
The Online Review Revolution Online customer reviews are not new. But the way that the review industry works looks set to change significantly...and Michael Fotis 14 May 2015 Read more
Welcome To The C2B Era - What Entrepreneurs Can Learn From Alibaba's Jack Ma Alibaba's self-made Founder and CEO declared open the era of C2B, or Consumer to Business. Customers will soon completely dictate to companies what they need from them. Pascal Clarysse 13 May 2015 Read more
Demanding Better For The Community Management Industry Changes will occur within the industry, but one fact stays true: Community should reside *across* the organisation. Christie Fidura 13 May 2015 Read more
Are Marketing And Sales Completely Separate? Do digital staff need to be skilled in both marketing and sales? Will Kennard 12 May 2015 Read more
The Evolution Of Social Media Jobs Social media has truly been life changing in the past decade, but what is it that makes it so powerful? It is so much more than the latest trend or simply a socially disruptive form of communication. Julia Deutsch 12 May 2015 Read more
Why Brands Need To Start Seriously Considering Snapchat Written by Jamie McAdam submitted by Eleanna Sbokou. Snapchat: Why are users addicted to it? What's in it for brands? Eleanna Sbokou 12 May 2015 Read more
The Market-Based Marketing: When Products Are Obsolete When you were the last time in a mall, going through the shops; with a scent or aroma around the place - it might be of a perfume, the smell of popcorn and its sound popping and children with joy are eating it, or it... Islam Gouda 11 May 2015 Read more
Co-Creation And Content Marketing - A Match Made In Heaven? Can consumers play a part in the content marketing production process too? Jake Coventry 11 May 2015 Read more
Marketing Tactic Or Altruistic Endeavour? Why Do Brands Take On Special Causes? Consumers trust companies that stand for social causes. Are companies doing it for sales or do they really care? Greta Paa-kerner 11 May 2015 Read more
How Restaurants Can Keep Up With Google's Newest SEO Rules Restaurant Marketing Agency UNOapp Helps Thousands of Restaurants Stay On Top of Google's Newest SEO Rules. Steven Tulman 11 May 2015 Read more
American Consumers Now Have Sweeter Deals Through A First-Ever Cross-Brand Loyalty Programme US consumers now enjoy a multi-brand loyalty scheme, but in the UK we've been doing this for years. Why the delay? Greta Paa-kerner 10 May 2015 Read more
Why Marketers Need A Two-Speed IT Architecture If your marketing objectives or activities are being hindered by lengthy IT change programmes, then take a leaf out of today's digital-focused organisations who seem not to suffer from this problem . Martin Wallace 10 May 2015 Read more
What To Expect From Google's Mobile Update Dubbed ‘mobilegeddon', Google's latest update hit last week, and while we're still waiting for the dust to settle here's a quick rundown of what to expect. Jennifer Trenery 8 May 2015 Read more
Why Customer Lifecycle Desperately Needs Profiles The Customer Lifecycle Model represents a more strategic and longer-term way to consider customer engagement but profiles can still have a significant impact on how the model is executed across a business. Martin Wallace 7 May 2015 Read more
The Apple Watch Development Dilemma If the Apple Watch proves popular, there may be more opportunities for app design. John Terra 7 May 2015 Read more
Exclusive: How To Use Traditional Marketing Methods With Digital Marketing Digital marketing, website, SEO this and SEO that, but do not disregard the importance of traditional marketing. Stuart Marler 6 May 2015 Read more
Five Essential Digital Metrics There's a plethora of digital marketing measures out there, all of which are useful in one way or another - but which are the ones you rely on the most? We've outlined our favourite five across all channels... Jennifer Trenery 6 May 2015 Read more
How To Measure ROI For Your Digital Marketing Campaign How do you begin to measure any return on investment from a digital marketing campaign? Stuart Marler 6 May 2015 Read more
Interactive Content: Why You Need It First there was passive, then there was interactive - in the evolution of content marketing, things are moving on. Gillian Ivory 6 May 2015 Read more
How Promo Events Can Benefit From Interactive Technologies Transform a promo event into an interactive performance with a special atmosphere that motivated people to engage into the process, communicate better and share their feedback. Olena Zanichkovska 6 May 2015 Read more
Marketing And Authenticity: How Brands Can Be Genuine When we try to understand the common purpose of marketing, we will realize that it is all about making profit. Islam Gouda 5 May 2015 Read more