Article

Steven Tulman
Steven Tulman 11 May 2015

How Restaurants Can Keep Up With Google's Newest SEO Rules

Restaurant Marketing Agency UNOapp Helps Thousands of Restaurants Stay On Top of Google's Newest SEO Rules.

Google’s latest “mobile-friendly” algorithm update has changed the way website designers operate. UNOapp has perfected its capabilities to create unique and cost-effective responsive websites in 2 days flat that update themselves automatically. They call it the UNOapp Smart Website.



When Google released its "mobile-friendly" algorithm update on April 21, 2015, web design and marketing agency UNOapp was prepared for the change and ready to ensure that its restaurants don’t miss out on potential customers and revenues.

"We were determined to be prepared for this move by Google and to ensure that our customers actually benefit from the new Google algorithm." says Olivier Centner, UNOapp’s CEO. "Not only are all of our websites designed with mobile-friendliness in mind, but our platform ensures that these websites stay current and update with auto-generated content to add even more SEO benefits for our valued customers. Being ready for Google’s algorithm by providing quick, beautiful and cost-effective responsive and self-updating websites means that our customers won’t be left behind to play catch up."

Responsive websites automatically adjust to display optimally regardless of the platform on which they are being viewed. With over 60% of restaurant-goers using mobile devices such as tablets and smartphones to search for places to eat, drink, and host events at, responsive design has taken on a whole new importance for businesses.

“Imagine if every time your restaurant gets a great review, it automatically publishes that review on your website and pushes it out on your social media channels. Imagine if every time your local football or hockey team is scheduled to play a home game, a promotion is automatically added to your website and social media channels inviting your customers into your establishment. Imagine if when it’s cold outside your website and social channels automatically promote a warm soup, and when it’s hot and sunny that promotion changes to beer on the patio. Well stop imagining - our platform does all of that and more for our customers.” says Mr. Centner.

An UNOapp Smart Website differs fundamentally from standard desktop web design; it is not possible to simply transfer it to mobile devices and expect the same high level of performance and ranking results. Creating responsive websites requires rethinking best practice and find an approach that understands the needs of those using different mobile platforms and devices.

Mr. Centner observes that "keeping the needs of our clients as our central focus has always been essential to the company. Developing responsive design alongside user-friendly, relevant and automated content is the key to achieving this focus. We continue to strive for perfection while maintaining cost-effective and unique answers to our customers individual business website needs. Our approach to responsive website design has required new ways of working and creativity."

Google’s "mobile-friendly" algorithm update was termed "Mobilegeddon" by many SEO specialists when it first came to light. Initially, it will only affect the ranking of Web pages on mobile browsers. However, many experts, including web design and marketing companies believe that Google will continue to expand the importance of mobile friendly web design. In light of this, the demand for responsive websites is expected to grow exponentially as design companies work to stop clients from facing lower ranking positions and the resulting loss of customers and revenues.

To help make it easy for restaurants to keep up with the change, UNOapp is running a limited time offer that waives the upfront cost associated with designing a new website and reduces the regular monthly hosting and licensing fee too.

For more information about how you can ensure that your website is up to Google’s new standards please reach out to me by email at [email protected] and I’ll be happy to help.

Come along to the next Digital Doughnut Meetup and network with other digital marketers on 26th May at Hoxton Square. Click here!

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