Article

Jennifer Trenery
Jennifer Trenery 8 May 2015

What To Expect From Google's Mobile Update

Dubbed ‘mobilegeddon', Google's latest update hit last week, and while we're still waiting for the dust to settle here's a quick rundown of what to expect.

What To Expect From Google’s Mobile Update

 

Dubbed ‘mobilegeddon’, Google’s latest update hit last week, and while we’re still waiting for the dust to settle here’s a quick rundown of what to expect.

 

The latest, quite significant changes to Google’s algorithm cater to the needs of mobile searchers. The update will give users ‘relevant, high quality search results that are optimised for their devices’.

 

Last week’s Google algorithm update will give mobile-friendly websites better rankings in mobile search. Put simply, if your site isn’t fully mobile optimised, you’re going to see a big hit to your ranking on mobile searches.

 

Are you mobile-ready?

Google has been encouraging webmasters to embrace mobile for a long time, introducing ‘mobile-friendly’ labels in mobile search results and mobile usability warnings in Google Webmaster Tools (GWT).

 

 

From Versace to Ryanair, all manner of brands have found themselves unprepared for the update. For multi-location brands that rely on maintaining a strong presence in mobile and local search, it’s especially important to understand how search rankings will be affected in the coming weeks.

 

If you haven’t already, make sure you use Google’s mobile friendly test tool to see your website through Googlebot’s eyes. If you fail the test, you’ll get a few handy pointers from Google on what you need to fix.

 

 


 

Mobile-friendly checklist

 

Even if you’ve got the go-ahead from Google, it’s worth asking yourself these three questions to make sure your mobile site is user-friendly and ready to rank in the SERPs.

 

  1. Is your business easily found online?

Prioritise location on your mobile site using location-based keywords and keep your Google Places listing up to date to make sure outlets are visible in local search.

 

  1. Is it easily found offline?

Make sure mobile users can access an outlet search feature easily. Embed Google maps so smartphone users can track down their nearest branch via GPS.

 

  1. Is the right information prioritised?

A good mobile experience is all about speed and simplicity. Make sure mobile users can access important, relevant content without excessive scrolling or waiting for heavy graphics.

 

A focus on the user

 

Thanks to Google, we’ll no doubt see mobile-friendly websites become standard as webmasters step up their game to keep ranking highly. Having a mobile site will no longer be a competitive advantage – the focus now will be on having the best mobile user experience.



 

 

 

Original Post here

 

If you are interested in this topic, why not join our Digital Leaders Roundtable event on the 18th June 2015

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your blog promotion. I’m bringing you 30 proven places where you can promote your blog content and get great results.

Aleksej Durdevic
Aleksej Durdevic 7 December 2016
Read more
Top 10 Digital Branding & Marketing Trends for 2017

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

Gal Borenstein
Gal Borenstein 7 December 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
What Mobile App Design Looks like in 2017

What Mobile App Design Looks like in 2017

They say ‘move with the time or the time will leave you behind’. Being a startup it is important for you that you understand the trends, and amalgamate them in your business in order to attain the targets.

Nasrullah Patel
Nasrullah Patel 6 December 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more