Article

Jennifer Trenery
Jennifer Trenery 8 May 2015

What To Expect From Google's Mobile Update

Dubbed ‘mobilegeddon', Google's latest update hit last week, and while we're still waiting for the dust to settle here's a quick rundown of what to expect.

What To Expect From Google’s Mobile Update

 

Dubbed ‘mobilegeddon’, Google’s latest update hit last week, and while we’re still waiting for the dust to settle here’s a quick rundown of what to expect.

 

The latest, quite significant changes to Google’s algorithm cater to the needs of mobile searchers. The update will give users ‘relevant, high quality search results that are optimised for their devices’.

 

Last week’s Google algorithm update will give mobile-friendly websites better rankings in mobile search. Put simply, if your site isn’t fully mobile optimised, you’re going to see a big hit to your ranking on mobile searches.

 

Are you mobile-ready?

Google has been encouraging webmasters to embrace mobile for a long time, introducing ‘mobile-friendly’ labels in mobile search results and mobile usability warnings in Google Webmaster Tools (GWT).

 

 

From Versace to Ryanair, all manner of brands have found themselves unprepared for the update. For multi-location brands that rely on maintaining a strong presence in mobile and local search, it’s especially important to understand how search rankings will be affected in the coming weeks.

 

If you haven’t already, make sure you use Google’s mobile friendly test tool to see your website through Googlebot’s eyes. If you fail the test, you’ll get a few handy pointers from Google on what you need to fix.

 

 


 

Mobile-friendly checklist

 

Even if you’ve got the go-ahead from Google, it’s worth asking yourself these three questions to make sure your mobile site is user-friendly and ready to rank in the SERPs.

 

  1. Is your business easily found online?

Prioritise location on your mobile site using location-based keywords and keep your Google Places listing up to date to make sure outlets are visible in local search.

 

  1. Is it easily found offline?

Make sure mobile users can access an outlet search feature easily. Embed Google maps so smartphone users can track down their nearest branch via GPS.

 

  1. Is the right information prioritised?

A good mobile experience is all about speed and simplicity. Make sure mobile users can access important, relevant content without excessive scrolling or waiting for heavy graphics.

 

A focus on the user

 

Thanks to Google, we’ll no doubt see mobile-friendly websites become standard as webmasters step up their game to keep ranking highly. Having a mobile site will no longer be a competitive advantage – the focus now will be on having the best mobile user experience.



 

 

 

Original Post here

 

If you are interested in this topic, why not join our Digital Leaders Roundtable event on the 18th June 2015

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
14 Amazing Examples Of Brands Killing It With Facebook Ads

14 Amazing Examples Of Brands Killing It With Facebook Ads

How do you design the perfect Facebook ad that converts? A lot of people will start throwing money at Facebook, but not see any success. This comes either because they don’t have a proper strategy for their Facebook ads or their ads are not well designed. But for those brands which have a good strategy and work hard to test and refine their advertising, Facebook ads can generate huge profits. And we’ve found 14 of such examples.

Luisana Cartay
Luisana Cartay 11 December 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more